Writing Ad Copy

Ad Copy Generator

When to use this skill

• User asks to write ad copy
• User needs Google Ads headlines
• User wants Facebook/Instagram ad copy
• User mentions LinkedIn ads
• User needs A/B testing variants

Workflow

• Identify platform and campaign goal
• Gather offer and audience details
• Generate headline variants
• Write description/body copy
• Create A/B test variations
• Validate character limits

Instructions

Step 1: Identify Platform Requirements

Step 2: Campaign Goal Selection

Step 3: Headline Formulas

Google Ads headlines (30 characters max):

Facebook/Instagram headlines (40 characters):

LinkedIn headlines (70 characters):

Step 4: Body Copy Templates

Google Ads descriptions (90 characters max):

**Template 1: Benefit-focused**
[Key benefit]. [Supporting feature]. [CTA] today.
Example: "Save 10+ hours weekly on reports. Auto-sync from 50+ sources. Start free trial today."

**Template 2: Problem-solution**
[Pain point]? [Solution]. [Proof point]. [CTA].
Example: "Tired of missed deadlines? TaskFlow keeps teams on track. Rated #1 on G2. Try it free."

**Template 3: Offer-focused**
[Offer]. [What you get]. [Urgency/guarantee]. [CTA].
Example: "Get 50% off annual plans. All features included. Cancel anytime. Sign up now."

Facebook/Instagram primary text (125 characters optimal):

**Template 1: Hook + benefit + CTA**
[Attention hook]

[Key benefit in 1-2 sentences]

[CTA with link]

**Example:**
Spending hours on social media with nothing to show for it?

Our tool schedules a month of content in 10 minutes.

👉 Try free for 14 days

---

**Template 2: Problem + solution + proof**
[State the problem]

[Introduce your solution]

[Social proof]

[CTA]

**Example:**
Creating content is exhausting.

ContentAI writes posts that sound like you—in seconds.

Used by 25,000+ creators.

🚀 Get started free

LinkedIn intro text (150 characters optimal):

**Template 1: Professional pain + solution**
[Industry pain point] is costing you [what].

[Your solution] helps [audience] [achieve result].

[CTA with value prop]

**Example:**
Manual reporting is costing your team 15+ hours per week.

DataSync automates dashboards for finance teams—so you can focus on insights.

Download our free ROI calculator →

---

**Template 2: Results-focused**
[Client type] are seeing [specific result] with [solution].

[Brief explanation of how]

[CTA]

**Example:**
B2B SaaS companies are seeing 3x pipeline growth with our outbound system.

We combine AI prospecting with human-written sequences.

Book a demo to see your custom plan →

Step 5: A/B Testing Variants

Create 3-5 variants per element:

## Headline Variants

**Angle 1: Benefit-focused**

- "Save 10 Hours Every Week"
- "Get Back Your Evenings"
- "Work Less, Achieve More"

**Angle 2: Problem-focused**

- "Stop Wasting Time on Reports"
- "End Spreadsheet Chaos"
- "Tired of Manual Work?"

**Angle 3: Social proof**

- "Join 10,000+ Happy Teams"
- "Rated #1 by Analysts"
- "Trusted by Fortune 500"

**Angle 4: Offer-focused**

- "Start Free—No Card Needed"
- "Try Premium Free for 30 Days"
- "50% Off This Week Only"

Description variants:

## Description Variants

**V1 (Benefit + feature):**
"Automate your workflow and save 10+ hours per week.
Integrates with 100+ tools. Start your free trial."

**V2 (Problem + solution):**
"Stop drowning in manual tasks. Our AI handles the
boring work so you can focus on growth. Try free."

**V3 (Social proof + CTA):**
"Trusted by 25,000+ teams worldwide. See why companies
choose us for workflow automation. Book a demo."

**V4 (Urgency + offer):**
"Limited time: 50% off all plans. Get started in
minutes with our no-code setup. Offer ends Friday."

Step 6: Platform-Specific Templates

Google Responsive Search Ad:

## Google RSA: [Campaign Name]

### Headlines (15 required, 30 chars each)

1. [Benefit headline]
2. [Feature headline]
3. [Brand + product]
4. [Question hook]
5. [Social proof]
6. [Offer/price]
7. [Urgency]
8. [Action + benefit]
9. [Problem solver]
10. [Outcome focused]
11. [Keyword insertion: {KeyWord:Default}]
12. [Location: {LOCATION(City)}]
13. [Countdown: {COUNTDOWN...}]
14. [Alternative benefit]
15. [CTA focused]

### Descriptions (4 required, 90 chars each)

1. [Full benefit + feature + CTA]
2. [Problem + solution + proof]
3. [Offer + guarantee + CTA]
4. [Differentiator + social proof]

### Pin suggestions:

- Pin brand name to H1 or H2
- Pin primary CTA to D1

Facebook/Instagram Ad:

## Meta Ad: [Campaign Name]

### Primary Text (3 variants)

**V1:**
[Hook question or statement]

[2-3 lines of benefit copy]

[Social proof if available]

[CTA with emoji] [Link]

**V2:**
[Problem statement]

[Solution introduction]

[Key differentiator]

[CTA]

**V3:**
[Story hook]

[Outcome achieved]

[How they can get it too]

[CTA]

### Headlines (5 variants, 40 chars)

1.
2.
3.
4.
5.

### Descriptions (3 variants, 30 chars)

1.
2.
3.

### CTA Button: [Select: Learn More / Sign Up / Shop Now / etc.]

LinkedIn Ad:

## LinkedIn Ad: [Campaign Name]

### Intro Text (3 variants, 150 chars optimal)

**V1 (Problem-solution):**
[Problem] → [Solution] → [CTA]

**V2 (Results-focused):**
[Result achieved] → [How] → [CTA]

**V3 (Question hook):**
[Question] → [Answer teaser] → [CTA]

### Headlines (3 variants, 70 chars)

1.
2.
3.

### CTA: [Select from LinkedIn options]

Step 7: Emotional Triggers

Power words by emotion:

Step 8: CTA Best Practices

CTAs by platform:

CTA formulas:

Step 9: Compliance Checklist

Before publishing:

• No trademarked terms (unless authorized)
• No superlatives without proof ("best", "fastest")
• No misleading claims or fake urgency
• Landing page matches ad promise
• Proper disclosures for offers/pricing
• No prohibited content per platform
• Dynamic insertions have fallback text
• Character limits respected

Platform-specific rules:

Step 10: Performance Optimization Notes

Test priority order:

1. Headlines (biggest impact)
2. Primary CTA
3. Offer/value proposition
4. Description copy
5. Visual elements (separate from copy)

Metrics to track:

Output Format

## Ad Copy: [Campaign/Product Name]

**Platform:** [Google/Facebook/LinkedIn/etc.]
**Goal:** [Awareness/Consideration/Conversion]
**Target audience:** [Who this is for]
**Offer:** [What you're promoting]

---

### Headlines (A/B Variants)

1. [Headline 1]
2. [Headline 2]
3. [Headline 3]
4. [Headline 4]
5. [Headline 5]

### Descriptions / Body Copy (A/B Variants)

**V1:**
[Full copy]

**V2:**
[Full copy]

**V3:**
[Full copy]

### CTA

Primary: [CTA button/text]
Secondary: [If applicable]

---

### Character Count Validation

| Element     | Limit | V1  | V2  | V3  |
| ----------- | ----- | --- | --- | --- |
| Headline    | [X]   | ✓/✗ | ✓/✗ | ✓/✗ |
| Description | [X]   | ✓/✗ | ✓/✗ | ✓/✗ |

### Testing Notes

- Test [element] against [element]
- Primary hypothesis: [What you expect to win]

Validation

Before completing:

• Character limits met for all elements
• At least 3-5 headline variants
• At least 2-3 description variants
• CTA included and appropriate
• No policy-violating content
• Clear value proposition
• Matches landing page messaging
• Testing recommendations provided

Error Handling

• No platform specified: Ask which platform(s); provide Google + Meta templates as default.
• Exceeds character limits: Shorten while preserving meaning; suggest alternate wording.
• No clear offer: Ask what the user wants prospects to do (buy, sign up, download).
• Generic copy: Add specific numbers, outcomes, or differentiators.
• Missing audience: Ask who the ideal customer is to tailor messaging.

Resources

• Google Ads Policies - Compliance guidelines
• Facebook Ad Library - Competitor research
• SparkToro - Audience research
• Hemingway Editor - Readability check