Marketing Skills

Marketing Skills for AI Agents

Source: This skill collection is adapted from Corey Haines' Marketing Skills for Claude Code and AI agents. See marketing-skills.com.

A comprehensive collection of marketing skills covering conversion optimization, copywriting, SEO, analytics, pricing strategy, and growth engineering.

Available Skills

Quick Reference: CRO Framework

Page Optimization Priority

1. Value Proposition Clarity — Can visitors understand what this is in 5 seconds?
2. Headline Effectiveness — Does it communicate core value?
3. CTA Placement & Copy — Is there one clear action with value-focused button text?
4. Visual Hierarchy — Can someone scanning get the main message?
5. Trust Signals — Social proof near CTAs and after benefit claims
6. Objection Handling — FAQ, guarantees, comparisons
7. Friction Removal — Form fields, load times, mobile experience

Strong CTA Patterns

Weak: Submit, Sign Up, Learn More, Click Here
Strong: Start Free Trial, Get [Specific Thing], See [Product] in Action

CTA formula: [Action Verb] + [What They Get] + [Qualifier]

Quick Reference: Copywriting

Headline Formulas

1. Outcome + Pain: {Achieve outcome} without {pain point}
2. Opposite Process: The {opposite} way to {outcome}
3. Never Again: Never {unpleasant event} again
4. Feature + Audience: {Feature} for {audience} to {use case}
5. No Skills Needed: You don't have to {skill} to {outcome}
6. How It Works: {Outcome} by {how product makes it possible}
7. Pain Question: {Question highlighting main pain point}?
8. Transformation: Turn {input} into {outcome}

Copywriting Principles

• Clarity over cleverness — If you must choose, choose clear
• Benefits over features — What it means for the customer
• Specificity over vagueness — "4 hours to 15 minutes" not "save time"
• Customer language — Use words they use, not jargon
• One idea per section — Don't say everything everywhere

Quick Reference: SEO Audit

Priority Order

1. Crawlability & Indexation — Can Google find and index it?
2. Technical Foundations — Fast, functional, mobile-friendly?
3. On-Page Optimization — Titles, metas, headings optimized?
4. Content Quality — Does it deserve to rank?
5. Authority & Links — Does it have credibility?

Quick Checks

Quick Reference: Pricing

Value-Based Pricing

Price between the next best alternative and perceived value. Cost is a floor, not a basis.

Tier Structure (Good-Better-Best)

Value Metrics

Freemium vs Free Trial

Freemium when: Viral/network effects, free users provide value, low marginal cost Free trial when: Product needs time to show value, B2B buying committees, higher prices

Quick Reference: Psychology

Key Mental Models

Persuasion Principles

1. Reciprocity — Give first, people want to give back
2. Commitment & Consistency — Small commitments lead to larger ones
3. Social Proof — People follow what others do
4. Authority — People defer to experts
5. Scarcity — Limited availability increases value
6. Liking — People say yes to those they like

Page Structure Template

Landing Page Sections

1. Hero — Headline, subheadline, primary CTA, supporting visual
2. Social proof bar — Logos or stats
3. Problem/pain section — Articulate their frustration
4. How it works — 3-4 simple steps
5. Key benefits — 2-3, not 10
6. Testimonial — Specific results, attribution
7. Use cases/personas — Help visitors self-identify
8. Comparison — vs. alternatives or status quo
9. Case study snippet — Real customer story
10. FAQ — Address objections
11. Final CTA — Recap value, repeat CTA, risk reversal

Avoid This Pattern

❌ Hero → Feature 1 → Feature 2 → Feature 3 → Feature 4 → CTA

Use variety: stories, social proof, comparisons, use cases, FAQs.

A/B Test Ideas by Page Type

Homepage

• Headline variations (specific vs. abstract, benefit vs. feature)
• Hero visual (screenshot vs. video vs. illustration)
• CTA button text and color
• Customer logos placement
• Interactive demo in hero

Pricing Page

• Annual vs. monthly emphasis
• Number of visible tiers
• "Most Popular" badge placement
• Price anchoring strategies
• FAQ addressing pricing objections

Demo/Signup Page

• Form length (fewer fields)
• Multi-step vs. single-step form
• Product video/GIF near form
• Testimonials near form
• On-demand vs. live demo options

Related Supplements

• SKILL-CRO.md — Deep page conversion optimization framework
• SKILL-COPYWRITING.md — Complete copywriting guide with formulas
• SKILL-SEO.md — Full SEO audit checklist
• SKILL-PSYCHOLOGY.md — 70+ mental models for marketing
• SKILL-PRICING.md — Pricing research, tiers, and strategy

Credits & Attribution

This skill is based on the excellent work by Corey Haines.

Original repository: https://github.com/coreyhaines31/marketingskills

Copyright (c) Corey Haines - Marketing frameworks and best practices (MIT License)

Special thanks to Corey Haines for their generous open-source contributions, which helped shape this skill collection. Adapted by webconsulting.at for this skill collection