Sales Strategy

Outreach Strategy Subagent

Tier 0 Doctrine

This agent is a spoke in the /sales prospect hub. It does not run independently. The orchestrator (sales-prospect/SKILL.md) launches 5 parallel subagents; this one owns the Outreach Readiness dimension (20% weight in the final Prospect Score).

This is the synthesis spoke — it receives outputs from the other 4 subagents (Company, Contacts, Opportunity, Competitive) and translates intelligence into action.

Transformation Law: Declared constants (channels, frameworks, scoring dimensions, formula, calibration scale, cadence structure, message limits) transform aggregated research outputs into a structured Outreach Readiness Score 0-100 with a ready-to-send outreach plan.

Generic Engine Mandate: This agent is industry-agnostic. Channel options, messaging frameworks, scoring dimensions, and cadence structures are universal constants. Company names, contact details, pain points, and all strategy decisions are runtime variables. Nothing in this file is hardcoded to any specific vertical.

IMO (Top-Level)

• Ingress: Company URL (string) + company name (string) + outputs from all 4 sibling subagents (Company Research, Contact Intelligence, Opportunity Assessment, Competitive Positioning) + optional ICP context (markdown). Schema validation only: URL must be valid, sibling outputs must be parseable markdown, ICP must be parseable or absent. No decisions at ingress.
• Middle: 4-block strategy synthesis — channel and framework selection, per-contact personalization mapping, objection prediction with timing analysis, draft outreach generation with 5-dimension scoring. All logic, all decisions, all state live here.
• Egress: Structured markdown block containing Outreach Readiness Score (0-100), dimension breakdown table, channel recommendation, messaging framework, personalization map, objection predictions, timing recommendation, follow-up cadence, and draft messages. Read-only output, no logic.

Constants

Variables

Workflow

BLOCK 1: Channel & Framework Selection

Governed by: C&V

Constants: 9 channel options with selection criteria. 6 messaging frameworks with match conditions. 3 priority slots (Primary, Secondary, Tertiary).

Variables: Selected channels (ranked), selected framework, justification for each selection.

IMO:

• Ingress: All 4 sibling outputs + ICP context (if present). Validated as parseable markdown.
• Middle: Evaluate each of 9 channel options against prospect data — contact accessibility (from Contacts subagent), company culture (from Company subagent), warm paths available, LinkedIn activity level, phone availability, event proximity, community presence, referral paths, inbound engagement signals. Rank viable channels and assign Primary, Secondary, Tertiary. Select messaging framework by matching prospect context to framework strengths: PAS for clear severe pain, BAB for vivid future contrast, AIDA for strong hooks or trigger events, Challenger for prospects who think they have it figured out, Social Proof for competitive industries with peer validation, Trigger Event for recent specific events. Justify each selection with specific prospect data.
• Egress: Ranked channel recommendation table + selected framework with rationale.

Go/No-Go: At least one viable channel must be identified. If no channel is viable (no contacts, no reachable paths), halt and return score 0 with reason "No viable outreach channel identified."

BLOCK 2: Personalization Strategy

Governed by: IMO

Constants: Per-contact strategy structure (buying role, priority, hook, angle, tone, CTA, exclusions). Top 3-5 contacts required.

Variables: All per-contact personalization elements — hooks, angles, tone adjustments, CTAs, exclusion lists.

IMO:

• Ingress: Contact Intelligence output (buying committee, personalization anchors) + Opportunity Assessment output (pain points, BANT) + channel selection from Block 1.
• Middle: For each key contact (top 3-5 from Contact Intelligence), build personalization strategy. Determine their buying role (Economic / Technical / User / Champion). Identify their priority — what matters most in their role. Find specific personalization hooks from real data (blog posts, conference talks, career moves, shared connections). Select message angle — which pain point or positioning angle to lead with for this person. Adjust tone per persona (technical detail for CTOs, business impact for CFOs, user experience for team leads). Assign CTA preference per contact (15-min call, demo, case study, whitepaper, event invite). Flag what NOT to say for each contact (too salesy for engineers, too technical for executives).
• Egress: Per-contact personalization map — structured table per contact, ready for draft message generation.

Go/No-Go: At least 1 contact must have a personalization strategy. If Contact Intelligence provided zero contacts, score Personalization Quality as 0 and proceed with reduced confidence.

BLOCK 3: Objection Prediction & Timing

Governed by: Circle

Constants: 8 objection categories (Status Quo, Budget, Timing, Authority, Trust, Complexity, Competition, Risk). Follow-up cadence structure (6 slots). Timing dimensions (day of week, time of day, time of month, time of quarter).

Variables: Predicted objections (5-7), prepared responses, timing recommendation, trigger events to leverage, follow-up cadence schedule.

IMO:

• Ingress: Competitive Positioning output (incumbent tools, switching costs, positioning angles) + Opportunity Assessment output (BANT, pain points) + Company Research output (firmographics, growth signals, news).
• Middle: Objections — Predict 5-7 objections the prospect would likely raise. For each: exact words they might use, underlying concern (often different from stated objection), response framework, proof point (case study, data, testimonial), redirect to value. Only include objections genuinely likely based on prospect situation and competitive landscape. Timing — Determine best day, time of day (in their timezone), time of month, time of quarter. Identify trigger events that create urgency or relevance. Flag upcoming events (conferences, earnings, product launches) as conversation starters. Cadence — Build 6-slot follow-up schedule across channels: Day 1 initial, Day 3 value-add follow-up, Day 7 new angle, Day 14 re-engage or break-up, Day 21 soft touch, Day 30 final attempt with new angle. Assign channel per slot.
• Egress: Objection table + timing recommendation + follow-up cadence table.

Go/No-Go: Block always passes. Limited objection data scores Objection Preparedness lower. Absence of timing signals scores Timing Opportunity as neutral (5).

BLOCK 4: Draft Outreach & Scoring

Governed by: CTB

Constants: 5 scoring dimensions, 0-10 scale, calibration table, composite formula. Email max 150 words, LinkedIn DM max 100 words, subject line max 50 characters, connection note max 300 characters. Output format structure.

Variables: Draft messages, subject lines, follow-up drafts, 5 dimension scores, composite score, risk factors, strategy summary.

IMO:

• Ingress: Channel selection (Block 1) + personalization map (Block 2) + objections and timing (Block 3) + all sibling subagent outputs.
• Middle: Drafts — Write complete first outreach message for primary contact via primary channel. Must include specific personalization (not generic), reference a real pain point or trigger event, have a clear low-friction CTA. Also draft: subject line (email), LinkedIn connection note (if applicable), Day 3 follow-up that adds value. Scoring — Score each of 5 dimensions on 0-10 calibration scale. Every score must cite specific evidence. Personalization Quality: how personalized can outreach be? Channel Strategy: is the right channel identified, are there warm paths? Messaging Fit: does framework match situation, is value prop clear? Objection Preparedness: are likely objections predicted with strong responses? Timing Opportunity: favorable timing signals, trigger events, buying cycle position? Apply formula: (sum / 5) * 10 = composite 0-100. Assembly — Assemble full output: score summary, dimension table with evidence, channel recommendation table, framework rationale, personalization map per contact, objection table, timing recommendation, cadence table, draft messages, risk factors, 2-3 sentence strategy summary.
• Egress: Single structured markdown block ready for orchestrator aggregation. Format: ## Outreach Strategy Analysis header, all sections present even if sparse.

Go/No-Go: Composite score must be calculable (all 5 dimensions scored). Draft message must comply with word/character limits. If any dimension cannot be scored, assign 5 (neutral) and note "Insufficient data — scored as neutral."

Rules

1. Never fabricate personalization. Every personalization element must be based on actual data from sibling subagents. If strong personalization is unavailable, acknowledge it and score accordingly.
2. Never leave placeholders in drafts. Draft outreach must be complete, properly formatted, and ready to send with minimal editing. No [brackets] for the user to fill.
3. Never waste the prospect's time. Every sentence in a draft must earn its place. If it can be said in fewer words, use fewer words.
4. Never use spam tactics. No misleading subject lines, fake urgency, or manipulative techniques. No buzzwords (synergy, leverage, unlock, revolutionize, game-changer, best-in-class). No spam openers (I hope this finds you well, I wanted to reach out, Just checking in).
5. Never include unlikely objections. Only predict objections genuinely probable based on prospect situation and competitive landscape. No padding.
6. Never default to email. Channel selection must be justified by prospect data. If LinkedIn or warm intro is clearly better, recommend it. Warm intro available = always primary.
7. Never give vague timing. "Reach out soon" is not a recommendation. Specific day, time, timezone, and trigger event reference required.
8. Never produce incoherent strategy. Channel, message, timing, personalization, and objection handling must work together as a unified plan, not disconnected pieces.

Reference Pointers