Copy Analyze

/copy-analyze

Reads texts from inbox/texts/, analyzes through the lens of the client's niche, produces brief/copy-analysis.md with recommendations for design and structure.

When to use

• After /inbox (texts validated).
• BEFORE /design-lock — copy analysis affects mood, density, section length.
• Re-run if the client updates the copy.

Requirements

Required:

1. brief/01-business.md filled (especially the Niche section).
2. brief/02-audience.md filled (pain points, language).
3. At least one text file in inbox/texts/.

If anything is missing — refuse to work, ask to fill.

Process

Step 1. Load context Read:

• brief/01-business.md — niche, competitors, convention/subversion.
• brief/02-audience.md — persona, pain, tone, language, triggers.
• brief/03-goals.md — main CTA, metrics.
• All inbox/texts/*.

Step 2. Clarify niche if needed

If the niche is described too broadly ("beauty", "services", "marketing") — re-ask until you have a sub-niche like "men's Botox for CEOs in Barcelona" or "SEO for local dentists in Germany".

Also ask if needed:

• Average check (affects copy volume and depth).
• Sales cycle (minutes vs weeks — affects section list).
• Real client phrases (voice-of-customer — gold for copy).

Step 3. Deep analysis

Walk the copy and answer each point concretely (not "generally OK").

A. What the client actually sells

• Explicit offer: literal text.
• Implicit offer: implied (people buy transformation, not the product).
• Transformation: from state A → to state B.

B. Strengths for this niche

• Unique claims — what can't be said about competitors (check 01-business.md → competitors).
• Proof — numbers / cases / credentials.
• Emotional hooks (fear / status / curiosity / belonging).
• Rational hooks (savings / efficiency / safety).
• Magic words for this niche (found in the copy, resonating with audience maturity).

C. Weaknesses

• Generic / cliché ("individual approach", "best materials", "top quality").
• Feature-talk instead of benefit-talk ("we have 5 sessions" instead of "in 5 sessions the pain goes away").
• Missed audience pains (cross with 02-audience → pain points).
• Missed objections (cross with 02-audience → objections).
• Missing social proof / guarantees / urgency where appropriate.
• Passive voice, long sentences, bureaucratese.

D. Niche specifics

• Does the tone match the audience (formal/friendly/expert)?
• Does the copy length match maturity?
  • cold → long (explain the problem).
  • warm → medium (explain the solution).
  • hot → short (compare with competitors).
• Niche-required elements present (e.g. certifications for medical, portfolio for design, credentials for consulting)?
• Niche taboos ("cheap" for premium, "best in market" for B2B enterprise) — violated?

E. Landing structure (recommendation)

Section order + for each: which copy from the original is used, what to add, what to cut.

1. Hero
   Headline (A/B): ...
   Subheadline: ...
   CTA: ...
   Visual: (what to show — from inbox/media/ if available)

2. Proof (opt.)
   What: logos / numbers / credentials
   Source: ...

3. Offer
   ...

4. Process
   ...

5. Testimonials (opt., if in inbox)
   ...

6. FAQ (opt., if 5+ real questions)
   ...

7. CTA-form
   Text before the form: ...
   Argument to act: ...

F. Open questions for the client

5-10 questions that need answers before final copy. Format:

Q1: <question>
Why: <what the answer unlocks>

Step 4. Save to brief/copy-analysis.md

Everything above — into a structured markdown file.

Step 5. Show summary to the user

• Top 3 strengths.
• Top 3 weaknesses.
• Top 3 questions critical to clarify.

Ask: dig deeper on any point? Or move to /refs?

Rules

• No "generally good". Every point is specific.
• Ground in niche. "Individual approach" may be OK in mass-market and a disaster in premium.
• Show examples. Not "sounds weak", but "sounds weak: [quote] → stronger: [rewrite]".
• Do not rewrite the copy in full. Task is analysis + recommendations, not final copy. Final copy is the client's job (with their copywriter), but they now have a clear brief.

What NOT to do

• Do not invent "strengths" that aren't in the copy (may suggest as "add if true").
• Do not guess facts (numbers, cases, guarantees).
• Do not "improve" the tone to your taste — respect niche and audience from the brief.

Next

• Show the user.
• If approved — continue via /refs, /design-lock, /blocks, /tokens, /build.
• New copy (after client answers open questions) goes back into inbox/texts/ — rerun /copy-analyze for validation.