Dmitry Molchanov Launch material
The survey is ready but still has to reach people. That is usually done by hand in three different places. Prepare it all at once.
Reply to the person in the language they write in. Write the announcement copy in the language of the survey's audience.
1. Establish the channels
Ask where it goes: an email list, social media, a messenger, a banner, offline. Each channel gets its own labelled link — otherwise there is no way to tell what worked.
2. Links with labels
set_quiz_link — the address itself, plus a source label per channel.
Name labels readably: email-sep, vk, tg-channel, not utm1 and utm2 —
nobody will remember what those meant in a month.
Check the survey is published: an unpublished one will not open and the mailing goes nowhere.
3. Announcement copy
One per channel, all following one rule: why it matters to the reader, how long it takes, what happens next.
- Email. A subject line that does not start with the word "survey" — "Three questions about your visit". Two or three lines and a button in the body.
- Social and messengers. One sentence and the link. Reader benefit first.
- Site banner. Five words at most.
Do not promise a reward that does not exist, and do not understate the time: "takes a minute" for a fifteen-question form buys abandonment and irritation.
4. Offline
manage_quiz_qr_code — a code carrying the offline channel label. Verify it points
where it should before printing a run.
5. Last thing to say
Where the responses will land: are notifications configured. If not, offer to set
them up before the send-out, not after (get_quiz_email_settings,
get_quiz_integrations).
What not to do
- Do not send anything yourself — this prepares material; the person launches.
- Do not publish the survey unasked.
- Do not invent figures for the announcement.
- Do not suggest a plan upgrade or lead to payment. If a limit is hit, state the fact and stop.