Startup Intake

Startup Intake

Estructura un AI intake interview que produce un startup-profile.md artifact. Este artifact es el input canonical para skills downstream (cofounder-matching, investor-matching, demo-day-prep, stage-tracker) y schema-compatible con el Startup Profile de DojoOS Launchpad.

Regla de idioma

Español. Términos técnicos (pitch, MRR, ARR, CAC, LTV, MVP, PMF, etc.) se mantienen en inglés.

Directorio de salida

./launchpad/{startup-slug}/
└── startup-profile.md

Donde {startup-slug} se genera del nombre de la startup en kebab-case.

¿Por qué este skill existe?

Dos audiencias:

1. External — founders independientes que necesitan articular su startup estructuradamente por primera vez (onboarding metodológico)
2. Internal — William Ugalde usa el dog-food para validar qué preguntas + estructura de output funcionan mejor antes de productizar en DojoOS Launchpad

Non-negotiable: el output schema debe ser compatible con el DojoOS Startup Profile format para que features de matching (cofounder, investor) downstream puedan consumirlo directamente cuando migren a DojoOS.

Interview flow

Fase 1 — Core identity (2-3 preguntas)

SI-1: "Nombre legal de la startup + tagline corto (≤10 palabras)."

SI-2: "¿En qué etapa estás? Elegí una:

• Ideation (validando el problema)
• Formation (formado el equipo fundador)
• MVP (construyendo/validando el producto)
• Traction (early revenue, iterando)
• Funded (post-raise, escalando)
• Scaling (post-PMF, expandiendo)"

SI-3: "Industry/vertical (ej: fintech, healthtech, SaaS B2B, marketplace, consumer social...)."

Fase 2 — Problem + customer (3 preguntas)

SI-4: "¿Qué problema resuelve tu startup? Describilo en 1-2 oraciones desde la perspectiva del customer (no desde la solución)."

SI-5: "¿Quién es tu ICP (Ideal Customer Profile)? Describí:

• Demographics/firmographics
• Behaviors relevantes
• Pain-point específico que ya intenta resolver"

SI-6: "¿Cómo validaste que este problema es real? (entrevistas hechas, data de mercado, experiencia personal, etc.)"

Fase 3 — Solution + differentiation (3 preguntas)

SI-7: "Describí la solución en 2-3 oraciones (qué construís, no cómo lo construís)."

SI-8: "¿Cuál es tu unfair advantage? ¿Qué te hace defensible vs competidores? (network effects, IP, team expertise, data moat, timing, etc.)"

SI-9: "Top 3 competidores directos o indirectos. ¿Cómo te posicionás vs ellos?"

Fase 4 — Team (2-3 preguntas)

SI-10: "Equipo actual:

• Founders (nombre, rol, full-time/part-time, equity split preliminar)
• Early employees si hay (rol, comp cash/equity)
• Advisors formales si hay"

SI-11: "¿Tenés gaps de co-founder/early team que todavía necesitás fillear? (ej: necesitás CTO, marketing lead, etc.). Si sí → flag para cofounder-matching skill."

Fase 5 — Traction + metrics (depends on stage)

Si stage = Ideation:

SI-12a: "Interviews completadas + número de potenciales customers que validaron el problema."

Si stage = MVP / Traction / Funded / Scaling:

SI-12b: "Métricas core actuales:

• Users/customers (qty)
• Revenue: MRR o ARR (si aplica)
• CAC, LTV (si tenés data)
• Growth rate (MoM, WoW)
• Churn (si aplica)
• Unit economics status (contribution margin, breakeven point)"

Fase 6 — Funding (2 preguntas)

SI-13: "Funding raised hasta hoy:

• Amount total
• Instruments (SAFE, equity, debt, grants)
• Investors clave (nombres o anonymizar si confidential)"

SI-14: "¿Estás raising actualmente? Si sí:

• Amount target
• Valuation target (pre/post-money)
• Use of funds (hiring, marketing, product, runway...)
• Timeline para close"

Fase 7 — Goals + bottlenecks (2 preguntas)

SI-15: "Top 3 goals para los próximos 6 meses."

SI-16: "Top 3 bottlenecks o blockers actuales (lo que más te está trabando)."

Output template

Generar ./launchpad/{startup-slug}/startup-profile.md:

# Startup Profile — [Startup Legal Name]

**Profile date**: YYYY-MM-DD
**Tagline**: [≤10 words]
**Stage**: [Ideation / Formation / MVP / Traction / Funded / Scaling]
**Industry**: [Vertical]

---

## Problem + customer

### Problem statement

[Customer-perspective description, 1-2 sentences]

### ICP (Ideal Customer Profile)

- **Demographics/firmographics**: [details]
- **Behaviors**: [details]
- **Current alternative they use**: [what they do today to try to solve the pain]

### Problem validation

[How it was validated — interviews count, market data, personal experience, etc.]

---

## Solution + differentiation

### Solution

[2-3 sentences, WHAT is built, not HOW]

### Unfair advantage

[Network effects / IP / team expertise / data moat / timing / other]

### Competitors

| Competitor | Direct/indirect | Positioning vs them |
|---|---|---|
| [Name 1] | [Direct/Indirect] | [How we differ] |
| [Name 2] | [Direct/Indirect] | [How we differ] |
| [Name 3] | [Direct/Indirect] | [How we differ] |

---

## Team

### Founders

| Name | Role | Time commitment | Equity % |
|---|---|---|---|
| [Founder 1] | [CEO/CTO/etc.] | Full-time | X% |
| [Founder 2] | [Role] | [Full-time/Part-time] | X% |

### Early employees

[None / list with role + cash/equity comp]

### Advisors

[None / list with names + domain]

### Team gaps

[None / list roles needed — flag for `cofounder-matching` or hiring skill]

---

## Traction + metrics

[If Ideation: interviews + validation signals]
[If MVP+: users, MRR/ARR, CAC/LTV, growth rate, churn, unit economics]

---

## Funding

### Raised to date

- **Total**: $X
- **Instruments**: [SAFE / equity / debt / grants]
- **Key investors**: [Names or anonymized]

### Current raise (if active)

- **Target amount**: $X
- **Target valuation**: $Y pre-money / $Z post-money
- **Use of funds**: [hiring / marketing / product / runway]
- **Timeline to close**: [date or horizon]

[If not raising: "Not actively raising"]

---

## Goals (next 6 months)

1. [Goal 1]
2. [Goal 2]
3. [Goal 3]

---

## Bottlenecks / blockers

1. [Blocker 1]
2. [Blocker 2]
3. [Blocker 3]

---

## Schema notes (for DojoOS compat)

This profile follows the DojoOS Launchpad Startup Profile schema (as of DojoOS Launchpad spec 2026-04). Fields map 1:1:

- `name` → Legal Name
- `tagline` → Tagline
- `stage` → Stage (enum: Ideation/Formation/MVP/Traction/Funded/Scaling)
- `industry` → Industry
- `problem`, `icp`, `solution`, `unfair_advantage` → Problem + Solution sections
- `founders`, `team_gaps` → Team section
- `metrics` → Traction + metrics section (flexible schema based on stage)
- `funding` → Funding section
- `goals`, `blockers` → Goals + Bottlenecks sections

When DojoOS Launchpad API is implemented (by @garbanzo), this file can be POSTed directly as a Startup Profile.

Principios clave

• Schema-compat with DojoOS is non-negotiable — this is the key integration point
• Stage-aware questions: no preguntar ARR a un Ideation stage startup; preguntar interviews count en su lugar
• One Question at a Time cuando sea posible: permite thinking time + profundización
• Shortcut mode: si founder ya tiene profile estructurado (ej: migrando de otra tool), aceptar import en lugar de interview completa

Anti-patterns

• Preguntar todo en un solo dump → overwhelming, producer pobre quality answers
• Skippear validation question (SI-6) → sin validation el profile no sirve para matching downstream
• Hardcodear stage-specific questions sin branchear → preguntas irrelevantes frustran al founder

Integración con otras skills

• Downstream consumers (v0.2+): cofounder-matching, cap-table-builder, founder-documents, investor-matching, demo-day-prep, stage-tracker — todos consumen startup-profile.md como input
• feature-to-spike: si durante el intake el founder identifica un flow que sería valioso en DojoOS Launchpad, generar SPIKE issue con feature-to-spike
• Plugin ecosystem:
  • business-model-toolkit — complementario para deep-dive en fases específicas (problem validation, solution design)
  • ux-research-toolkit — complementario para customer journey maps del ICP identificado

Roadmap

• v0.1: intake básico + output schema DojoOS-compat
• v0.2: integración con cap-table-builder, founder-documents (auto-generate cap table + agreements del team section)
• v0.3: DojoOS API POST cuando @garbanzo la implemente

Recursos

• DojoOS Launchpad current spec: dojo-documentation/content/docs/product/launchpad/startup-flows.md
• Lean Customer Development (Cindy Alvarez, O'Reilly 2014) — base metodológica para problem validation questions
• Y Combinator Application — inspiration para estructura del intake (pero adaptado para AI, no for human review)