donatassimkus Nurture Skill — Lead Nurture + Customer Retention
Two distinct domains in one skill. Pre-sale nurture maximises throughput from engaged lead to shown appointment. Post-sale retention extends LTV and reduces churn through marketing and lifecycle actions.
Frameworks drawn from Alex Hormozi's $100M body of work: the Four Pillars of lead nurture, BAMFAM, the ACA framework, the 5 Horsemen of Retention, and the 9-Step Churn Checklist.
Project context is loaded from the active CLAUDE.md. Apply these frameworks to the specific business, audience, and goals from that context.
When invoked
$ARGUMENTS can be:
- A pre-sale topic (show rates, follow-up, booking, speed to lead, reminders) — load
references/lead-nurture.md - A post-sale topic (churn, retention, LTV, billing, onboarding, cancellation) — load
references/retention.md - A broad request or no argument — load both files
Retrieval process:
- Match the argument against the Section Index below
- Identify which domain (lead nurture or retention) the matching sections belong to
- Load only the relevant reference file(s) from
references/ - Apply the matching frameworks to the active project context
Section Index
Lead Nurture (Pre-Sale) — references/lead-nurture.md
| Section | Covers |
|---|---|
| Four Pillars of Lead Nurture | Availability, Speed, Personalisation, Volume |
| Pillar 1: Availability | Slot density, 7-day availability, self-scheduling, inbound/outbound/self-schedule, when to add friction |
| Pillar 2: Speed | Speed to first contact, speed to first appointment, speed of response, hot handoff |
| Pillar 3: Personalisation | Channel preference, lead qualification, lead scoring, routing best leads to best closers, segmented messaging, push/pull incentives, proof |
| Pillar 4: Volume | 7-day outreach sequence, automated reminders, manual reminders, BAMFAM |
| Culture and Execution | Commission structures, rep tracking (show rate, close rate, lead-to-close), team culture phrases |
Customer Retention (Post-Sale) — references/retention.md
| Section | Covers |
|---|---|
| Why Retention Matters | Cost of acquisition vs retention, leaky bucket math, LTV multiplier |
| Price, Value, and Churn | Churn = value < price, causes of 100% churn, what eliminates churn |
| 5 Horsemen of Retention | Track usage, reach out 2x/week (ACA framework), handwritten cards, member events, exit interviews |
| 9-Step Churn Checklist | Activation points, onboarding, incentivising activation, community linking, firing bad customers, annual pricing, exit interviews, surveys, four-milestone journey |
| Value Delivery and Overwhelm | Value per second, simplicity over comprehensiveness |
| Billing Interval Strategy | Look-back window, monthly vs quarterly vs annual evaluation events, behaviour change products |
| Negative WOM Math | 37 Magic Moments Rule, asymmetric sharing, brand cost of bad exits |
Execution Priority
- Diagnose which domain the problem sits in (pre-sale or post-sale)
- Within lead nurture: diagnose which pillar is the constraint (availability, speed, personalisation, volume)
- Within retention: diagnose where the churn happens (activation failure, engagement drop, billing evaluation, bad exit)
- Prescribe specific tactics from the relevant framework
- Connect to the adjacent disciplines below where applicable
Adjacent Disciplines
- Lead generation — lead nurture starts where lead generation ends; better nurture makes leads more valuable
- Closing — show rate feeds close rate; you cannot close someone who does not show up
- Offer design — a clearer offer reduces the expectation gap that drives churn; a better offer improves activation
- Hooks — nurture messages (SMS, email, reminders) benefit from hook principles to drive opens and responses
- Growth strategy — churn rate is a core growth lever; fixing retention compounds advertising and referrals