Blog Content Design

Blog post structure, content formatting, and article design for readability and engagement.

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Blog Content Design

Article Structure

  1. Headline: Specific, benefit-oriented, 60 characters.
  2. Meta description: 155 characters summarizing the value.
  3. Introduction: 2-3 sentences. Hook + promise of value.
  4. Body: Organized with H2/H3 headings for scanning.
  5. Conclusion: Summary + next step or CTA.

Formatting for Readability

  • Paragraphs: 3-4 sentences maximum.
  • Subheadings every 200-300 words.
  • Bold key phrases for scanners.
  • Bullet lists for 3+ related items.
  • Pull quotes for emphasis.
  • Images/diagrams to break up text walls.

Reading Experience Design

  • Content width: 680-740px (45-75 characters per line).
  • Font size: 18-20px for body text.
  • Line height: 1.5-1.7.
  • Progress indicator (reading bar at top).
  • Estimated reading time.
  • Sticky table of contents for long articles.

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