Brand Audit

Comprehensive brand auditing, touchpoint analysis, and brand consistency assessment.

dragoon0x ecf70b2 1.3 KB Updated

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Brand Audit

What to Audit

Visual Identity

  • Logo usage consistent across all touchpoints
  • Color palette applied correctly (check hex values)
  • Typography matches brand guidelines
  • Photography/illustration style consistent
  • Iconography from a single system

Verbal Identity

  • Voice attributes reflected in all copy
  • Tone appropriate per context
  • Terminology consistent (no conflicting names)
  • Tagline/messaging aligned

Touchpoints

Touchpoint Check
Website Visual identity, voice, messaging
App Component consistency, interaction patterns
Email Template design, voice, CTA style
Social media Visual consistency, voice
Support Response tone, helpfulness
Sales materials Messaging alignment, visual quality
Packaging Physical brand expression

Scoring

  • Consistent: matches guidelines exactly
  • Drifting: close but deviating
  • Inconsistent: clearly off-brand
  • Missing: no guidelines exist for this touchpoint

Output

Audit report with:

  • Overall brand consistency score
  • Per-touchpoint assessment
  • Photographic evidence of issues
  • Prioritized recommendations

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Frequently asked questions

npx skillmds@latest add dragoon0x/brand-audit