Design Portfolio Building

Portfolio curation, case study selection, and portfolio presentation strategy.

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Design Portfolio Building

Portfolio Strategy

Curation

  • 3-5 strong case studies. Quality beats quantity.
  • Show range: different project types, industries, or skills.
  • Lead with your strongest piece.
  • Remove anything you can't talk about confidently.

Case Study Structure

  1. Hero image/video (the best visual from the project).
  2. One-line project summary.
  3. Role + timeline + team.
  4. Problem + process + solution + impact.
  5. 1,500-2,500 words. Tight editing.

What Reviewers Look For

  • Thinking: How you approach problems (not just the output).
  • Craft: Execution quality and attention to detail.
  • Impact: Did it work? How do you know?
  • Communication: Can you explain your decisions clearly?
  • Self-awareness: What would you do differently?

Portfolio Site Design

  • The site itself is a portfolio piece. Treat it accordingly.
  • Fast loading (nobody waits for a designer's slow site).
  • Mobile-friendly.
  • Clear navigation between projects.
  • Contact info easy to find.
  • No password protection (hiring managers won't request access).

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