Email Design

Email template design, responsive email patterns, and email deliverability considerations.

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Email Design

Email Design Constraints

  • Table-based layout (CSS grid/flexbox not universally supported).
  • Inline CSS (many clients strip tags).
  • Max width: 600px.
  • Images: hosted externally, alt text required (images blocked by default).
  • Fonts: web fonts unreliable. Use web-safe stacks.

Structure

  1. Pre-header text (preview in inbox, 40-130 chars).
  2. Header (logo, minimal navigation).
  3. Hero (primary message/image).
  4. Body (content blocks, alternating layout).
  5. CTA (primary action button, min 44px height).
  6. Footer (unsubscribe link required by law, contact info).

Button Design

  • HTML buttons, not image buttons (images may be blocked).
  • Minimum 44px height, full-width on mobile.
  • High contrast, rounded corners via border-radius.
  • Bulletproof button technique for Outlook.

Testing

  • Test in: Gmail, Outlook, Apple Mail, Yahoo Mail, mobile clients.
  • Dark mode: test color rendering.
  • Images-off: ensure content is readable.
  • Links: test every link.

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