Landing Page Design
Above the Fold
- Headline: Clear value proposition (what you get, not what it is)
- Subheadline: Supporting detail or social proof
- Visual: Screenshot, demo, or relevant image
- CTA: Single, clear action button
- Trust signal: Logo bar, stat, or testimonial
Section Flow
- Hero (value prop + CTA)
- Social proof (logos, numbers, testimonial)
- Problem statement (what's broken today)
- Solution (how you fix it, with visuals)
- Features/benefits (3-4 key ones)
- Testimonials/case studies
- Pricing (if applicable)
- FAQ
- Final CTA (repeat the hero CTA)
CTA Rules
- One primary CTA per page (repeated at key points)
- Specific: 'Start free trial' not 'Get started'
- Contrasting color from the rest of the page
- Above the fold AND at the bottom
- No competing secondary CTAs near the primary
Testing Priorities
- Headline (biggest impact)
- CTA text and placement
- Hero image/video
- Social proof type and placement
- Page length