Notification Copy

Push notification, in-app notification, and email notification copywriting patterns.

dragoon0x 49c3c5d 1.0 KB Updated

File contents

Notification Copy

Push Notification

  • Title: Source or category (app name, sender name).
  • Body: 40-50 characters visible. Front-load the key info.
  • Action: What happens on tap is clear from the text.

Examples

  • "Sarah commented on your design" (specific, actionable).
  • NOT: "New notification" (says nothing).
  • NOT: "Don't miss out! Check what's new!" (spam energy).

In-App Notifications

  • Brief: one sentence.
  • Dismissible.
  • Actionable: link to the relevant context.
  • Timestamp.

Email Notifications

  • Subject line: specific event. "Sarah left a comment on Project X."
  • Body: context + quote/preview + CTA button.
  • Unsubscribe link (required by law, make it easy).
  • Batching: consolidate frequent events into digests.

Frequency Rules

  • Let users control notification frequency.
  • Default to less, not more.
  • Never send marketing as a notification.
  • Quiet hours: respect timezone and sleeping hours.

dragoon0x/everything-design-taste/tree/main/skills/notification-copy commit 49c3c5dd9f

Frequently asked questions

npx skillmds@latest add dragoon0x/notification-copy