Onboarding Email Sequence

Welcome email sequence design, drip campaign structure, and activation emails.

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File contents

Onboarding Email Sequence

Sequence Structure

Day Email Goal
0 Welcome Confirm signup, set expectations
1 Quick win Guide to first valuable action
3 Feature highlight Show a key feature they haven't tried
7 Social proof Customer story, use case inspiration
14 Check-in Ask if they need help, offer support

Rules

  1. One CTA per email
  2. Skip emails if user already completed the action
  3. Stop sequence if user converts to paid
  4. Subject lines: benefit-focused, under 50 characters
  5. Frequency: never more than one per day
  6. Always include unsubscribe

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Frequently asked questions

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