Product Announcement Copy

Product launch announcements, feature release communication, and update messaging.

dragoon0x Updated

File contents

Product Announcement Copy

Announcement Structure

In-App

  • Modal or banner for major features.
  • Tooltip/badge for minor features.
  • "What's New" section in help menu.
  • Don't announce every bug fix.

Email

  • Subject: what changed + benefit. "New: Export to PDF — share designs anywhere."
  • Brief intro (2 sentences).
  • Feature showcase with screenshot/GIF.
  • CTA: "Try it now" linked to the feature.

Blog Post

  • Problem → Solution → How It Works → What's Next.
  • Screenshots or demo video.
  • Link to documentation.
  • Credit the team (optional but good culture).

Social

  • One key visual (screenshot, short demo video).
  • Benefit-focused copy.
  • Link to blog post for details.

Timing

  • Don't announce on Friday (nobody reads weekend announcements).
  • Tuesday-Thursday, morning (user's timezone).
  • Batch minor updates into weekly/monthly digests.

dragoon0x/everything-design-taste/tree/main/skills/product-announcement-copy commit 2eb4aefc68

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