Responsive Email Design

Responsive email design patterns, fluid layouts, and mobile-first email approaches.

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Responsive Email Design

Mobile Email Strategy

  • 60%+ of email is opened on mobile. Design mobile-first.
  • Single-column layout adapts best.
  • Stack multi-column content vertically on mobile.
  • Buttons: full-width on mobile, inline on desktop.

Fluid vs Responsive

  • Fluid: Percentage-based widths, works everywhere but less control.
  • Responsive: Media queries, more control but not all clients support.
  • Hybrid: Fluid with conditional comments for Outlook. Best of both.

Mobile-Specific

  • Font size: 16px minimum body (prevents auto-zoom on iOS).
  • Links: 44px touch target minimum.
  • Images: 100% width, max-width for desktop.
  • Preheader text: visible on mobile, hidden on desktop.
  • Single CTA per section.

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