SEO Content Design

Seo Content Design

SEO Design Patterns

Page Structure

• One H1 per page (the primary topic).
• Logical heading hierarchy (H1 → H2 → H3).
• Descriptive URLs: /products/running-shoes not /p/12345.
• Breadcrumbs with structured data markup.

Meta Tags

• Title: 50-60 characters. Primary keyword + brand.
• Description: 120-155 characters. Compelling summary with CTA.
• Open Graph: og:title, og:description, og:image for social sharing.
• Image alt text: Descriptive, natural language.

Performance (SEO Impact)

• Core Web Vitals: LCP < 2.5s, FID < 100ms, CLS < 0.1.
• Mobile-first indexing: mobile experience is what Google sees.
• Fast loading: compress images, lazy load below-fold.

Content

• Answer questions directly (featured snippet opportunity).
• Internal linking between related pages.
• Updated content ranks better (show "last updated" dates).
• Structured data (FAQ, HowTo, Product, Review schemas).