Social Media Content

Social media content design including post formats, thread structures, and platform-specific optimization.

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Social Media Content

Platform Guidelines

X (Twitter)

  • Thread format: hook → story → insight → CTA.
  • Hook tweet: question, bold claim, or surprising fact.
  • 1-2 line paragraphs. White space matters.
  • Images: 1200x675px (16:9).

LinkedIn

  • Professional insights, not corporate speak.
  • Personal stories outperform thought leadership.
  • First 2 lines must hook (before "see more").
  • Carousel posts for frameworks and lists.

Instagram

  • Visual-first. Caption supports the image.
  • Carousel for educational content (10 slides).
  • Stories for behind-the-scenes and engagement.
  • Reels for reach (vertical video, 15-60s).

Content Principles

  1. One idea per post.
  2. Specifics beat generalities.
  3. Share what you learned, not what you know.
  4. Ask questions to drive engagement.
  5. Consistency > virality.

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