Social Media Content
Platform Guidelines
X (Twitter)
- Thread format: hook → story → insight → CTA.
- Hook tweet: question, bold claim, or surprising fact.
- 1-2 line paragraphs. White space matters.
- Images: 1200x675px (16:9).
- Professional insights, not corporate speak.
- Personal stories outperform thought leadership.
- First 2 lines must hook (before "see more").
- Carousel posts for frameworks and lists.
- Visual-first. Caption supports the image.
- Carousel for educational content (10 slides).
- Stories for behind-the-scenes and engagement.
- Reels for reach (vertical video, 15-60s).
Content Principles
- One idea per post.
- Specifics beat generalities.
- Share what you learned, not what you know.
- Ask questions to drive engagement.
- Consistency > virality.