Social Media Design

Social media visual design, platform-specific formats, content calendars, and brand presence.

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Social Media Design

Platform Formats

Platform Feed Post Story Video
Instagram 1080×1080 or 1080×1350 1080×1920 1080×1920 (Reels)
X/Twitter 1200×675 N/A 1920×1080
LinkedIn 1200×627 N/A 1920×1080
TikTok N/A N/A 1080×1920

Brand Consistency on Social

  • Template system: 3-5 post templates with brand elements
  • Color usage: brand palette, not random per-post
  • Typography: brand fonts (or closest web-safe equivalent)
  • Photography style: consistent with brand guidelines
  • Logo: consistent placement (watermark or corner badge)

Content Types

Type Purpose Frequency
Product/feature Inform 30-40%
Educational Provide value 25-30%
Behind the scenes Build trust 10-15%
User-generated Social proof 10-15%
Promotional Convert 5-10%

Design Rules

  1. Text on images: minimal (social algorithms penalize heavy text)
  2. Contrast: must be readable on small mobile screens
  3. First frame matters: video thumbnails are critical
  4. Consistent grid aesthetic for Instagram
  5. Dark mode aware: many users browse in dark mode

dragoon0x/everything-design-taste/tree/main/skills/social-media-design commit 70e3bab03e

Frequently asked questions

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