Testimonial Display

Testimonial and social proof design patterns.

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Testimonial Display

Types

Type Credibility Design
Quote + name + role High Card with photo
Star rating + text Medium-High Review card
Logo wall Medium Row of logos
Case study Highest Detailed story
Metric ("10K+ users") Medium Large number
Video testimonial Very High Video embed

Rules

  1. Real names and companies (not "John D.")
  2. Photos of real people (not stock)
  3. Specific outcomes ("Reduced churn by 23%" not "Great product")
  4. Relevant to the page context (pricing page → ROI testimonials)
  5. 3-5 testimonials is enough (more dilutes impact)
  6. Place near CTAs and decision points

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Frequently asked questions

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