dranshrad Orbit Discovery
Observe → Reinforce → Build → Instrument → Transmit → (repeat)
Groundledger discovery loop. Strategy language stays qualitative unless a number
is ledgered under Grounding Law (../blog-engine/references/grounding.md).
Modes
| Mode | Output |
|---|---|
diagnose / triage |
Stage Triage — blocking ORBIT stage |
surfaces / bet |
Surface Bet Card |
echo |
Echo Map — off-site corroboration inventory |
close |
Close Path — conversion / BOFU brief + audit |
spray |
Question Spray — query fan-out / topical questions |
concord |
Entity Concord — naming consistency across web assets |
place |
Place Signal — local/profile/NAP pack |
dial |
Orbit Dial — visibility + revenue scorecard |
shelf |
Provenance Shelf — bibliography + stat registry |
field |
Signal Field — recent discourse brief |
cluster |
Intent-pure URL graph |
graph-brief |
Cluster → spoke briefs (pair with blog-engine graph-run) |
brief |
Asset brief with evidence + KPI |
scorecard |
Dual buyer/machine score (legacy short form) |
playbook |
Path Cards |
ORBIT stages
| Stage | Question |
|---|---|
| Observe | What jobs are buyers finishing? |
| Reinforce | Where are we corroborated off-site? |
| Build | What owned asset earns trust + extraction? |
| Instrument | How will we know it worked? |
| Transmit | What learning feeds the next cycle? |
Surfaces
Owned site · classic search · AI answers · community · profiles/directories · video/audio · social (social-cast) · sales-assisted · paid landing (when relevant).
Pick the surface that moves the next business outcome.
Stage Triage (triage)
- Name business outcome
- Inventory evidence
- Mark blocked stage O/R/B/I/T
- Smallest unblock asset
- Claims needing verification
Artifact: references/surface-bet.md (bet card) when Build is next.
Echo Map (echo)
Inventory where brand facts already appear (reviews, profiles, communities, video, directories). Gap list for Reinforce. See references/echo-map.md.
Close Path (close)
Decision-page brief: action, proof, objections, measurement event. Audit existing BOFU pages the same way. references/close-path.md.
Question Spray (spray)
Expand one seed job into fan-out questions / sub-intents; cluster into hub/spoke candidates. No fake volume numbers.
Entity Concord (concord)
Canonical name, aliases, forbidden variants; check site + profiles + key mentions for drift.
Place Signal (place)
Local/profile pack: categories/services consistency, NAP corroboration, service-page jobs, review themes. references/place-signal.md.
Orbit Dial (dial)
Extends dual scorecard with visibility vs revenue dials. references/scorecard.md.
Provenance Shelf (shelf)
Project bibliography + stat registry feeding blog-engine claim ledgers. references/provenance-shelf.md.
Signal Field (field)
Last-N-days discourse sketch from search (no private API required): themes, objections, phrases for VOICE/CAST. API-free WebSearch with site operators when useful.
Path Cards (playbook)
saas · services · media · local · ecommerce · b2b · affiliate — references/playbooks.md.
Evidence law
No unsourced public statistics. Prefer qualitative strategy over fake benchmarks.
Sister tools
Strategy notes from voice: voice-notes-to-anthropic-artifacts. Hub: docs/ECOSYSTEM.md.