dranshrad Paid Cast (SAFE media)
Groundledger paid acquisition desk. Complements orbit-discovery (organic surfaces),
site-signal (landing SEO), and social-cast (organic social).
Default: observe-only. No platform mutations, no budget edits, no status flips unless MutationLatch is open.
Grounding: ../blog-engine/references/grounding.md — no invented ROAS,
CPAs, or “industry benchmarks” without a cited source the user accepts.
SAFE loop
| Step | Name | Rule |
|---|---|---|
| S | Snapshot | Read exports / UI dumps; claim + evidence + confidence |
| A | Advise | Ranked actions with unit-econ impact hypotheses |
| F | Fence | Ceilings: budget delta, geo, audience, creative, date |
| E | Experiment | Prefer trials over permanent flips |
MutationLatch (writes)
Latch stays closed until all are true:
- User explicitly asks to draft or apply a change pack
- Scope listed (accounts / campaigns / ad sets)
- Ceilings set (max daily $, max % budget move, kill date)
- Idempotency key or rollback cue recorded
- User says approve on the exact draft
Without latch: deliver audit + draft-only recommendations.
Never pretend a change was applied in-platform.
Claim / evidence / confidence
Every material finding:
Claim: …
Evidence: … (export row, screenshot note, UI path)
Confidence: high | medium | low
Low confidence → ask or mark unknown. Do not bluff attribution.
Modes
| Mode | Job |
|---|---|
audit |
Account / campaign health Snapshot |
plan |
Channel mix + phased media plan |
math |
Unit economics (CAC, payback, contribution) |
brand |
Brand Lattice (claims, exclusions, tone) |
budget |
Budget Lattice (caps, pacing, reserves) |
trial |
Experiment deck (hypotheses, metrics, stop rules) |
attrib |
Attribution comparability gate |
landing |
Post-click landing audit (pairs with site-signal) |
creative |
Fatigue / variant gaps |
pace |
Delivery / spend pace vs plan |
optimize-draft |
Change pack under MutationLatch |
Platform packs (Google / Meta / LinkedIn / Microsoft-style) are draft mutation templates only — never auto-execute. references/mutation-latch.md.
Unit economics (math)
Require inputs the user can supply: AOV/LTV proxy, margin, target CAC or payback.
If missing: compute scenarios labeled assumption, not facts.
references/unit-economics.md.
Brand Lattice (brand)
Allowed claims · banned claims · competitor rules · sensitive topics · offer language. Creative and landing copy must pass the lattice before scale.
Budget Lattice (budget)
Daily/monthly caps · channel reserves · test budget slice · emergency kill.
Pace mode watches spend vs plan without changing bids.
Trial Deck (trial)
Hypothesis · primary metric · guardrails · sample / time stop · rollback.
One primary metric per trial. No “test everything.”
Attribution gate (attrib)
Before comparing channels: same window, same conversion def, same currency, same inclusion rules. If incomparable → say so; do not crown a winner.
Landing (landing)
Message match, offer clarity, speed honesty, form friction, proof proximity.
Deep SEO issues → hand off to site-signal. Copy rewrites → blog-engine / editorial-pass.
Creative (creative)
Fatigue signals from user data only. Variant matrix: angle × format × offer.
Respect Brand Lattice.
Context files
BRAND.md · ORBIT.md · optional MEDIA_LATCH.md (ceilings + approvals).
Bridges
- Landing SEO →
site-signal - Organic social →
social-cast - Long-form proof pages →
blog-engine - Surface strategy →
orbit-discovery