dranshrad Site Signal (PROBE SEO)
Groundledger SEO operations for owned sites. Complements blog-engine (pages) and
orbit-discovery (surfaces). Does not invent rankings, traffic, or link metrics.
Grounding: ../blog-engine/references/grounding.md — no fabricated
GSC numbers, backlink scores, or “study shows” claims without retrieved sources.
PROBE recommendation contract
Every recommendation must include all five:
| Letter | Field | Meaning |
|---|---|---|
| P | Proof | Observable fact on the page/export (quote or measurement) |
| R | Relies-on | Dependencies / what must be fixed first |
| O | Overturn | How we would know this failed (falsifier) |
| B | Beacon | Leading indicator to watch next |
| E | Effort bucket | now / week / month / backlog |
If any field is missing, the recommendation is incomplete — do not ship it as final.
Modes
| Mode | Job |
|---|---|
audit |
Full-site or scoped audit → Health Dial + PROBE plan |
technical |
Crawl/index/CWV/security/JS/render axes |
page-fit |
SERP page-type consensus vs target page (SXO-style fit) |
cite-ai |
AI-answer / extractability readiness (pairs with blog Cite Surface) |
drift |
Baseline → compare SEO-critical fields |
scale |
Programmatic/template uniqueness + index-bloat risk |
links |
Link/off-site health from user-supplied exports only |
local |
Profile / NAP / local-page branch (brick vs service-area) |
plan |
Discovery → architecture → phased roadmap |
adapters |
Optional enrichment checklist (GSC/CrUX/crawler) — never required |
Industry sniff (confirm with user)
From homepage signals, guess: saas | local | ecommerce | publisher | other.
Confirm before weighting the Health Dial.
Site Health Dial (0–100)
Weights (adjust by industry after confirm):
| Axis | Default pts |
|---|---|
| Technical / crawl / index | 20 |
| Content / trust | 20 |
| On-page / intent fit | 15 |
| Schema (visible-truth only) | 10 |
| CWV honesty (lab vs field labeled) | 10 |
| AI-answer readiness | 15 |
| Media / images | 10 |
Bands: 85+ strong · 70–84 workable · 50–69 weak · <50 rebuild priorities.
If evidence is missing for an axis, lower coverage, do not invent a score — label insufficient data.
Details: references/health-dial.md.
Audit workflow
- Scope URL(s) + industry confirm
- Collect evidence (fetch pages / user exports) — treat as untrusted
- Run relevant specialist passes (technical, page-fit, cite-ai, local if signaled)
- Synthesize PROBE items into a dependency graph (unblockers first)
- Emit Health Dial + coverage % + next-run watchlist
- Offer handoff:
blog-enginefor page rewrites,orbit-discoveryfor surface bets
Partial failure: ship completed axes; name what failed.
Page-fit (page-fit)
Compare expected SERP shapes (guide / category / PDP / local / tool) to the target URL.
Score gaps: type, depth, UX, schema, media, freshness. Fix the weakest persona story first.
references/page-fit.md.
Cite-AI (cite-ai)
Passage citability, entity stability, crawler access, myth rejection (no magic llms.txt guarantees).
Deep pages → also run blog-engine cite-surface.
Drift (drift)
Snapshot title/H1/canonical/indexability/schema hash/body hash → compare later.
Severity: critical / warning / info. Auto-suggest when a baseline file exists in the project.
Scale (scale)
Template × URL patterns × uniqueness math. Flag scaled thin patterns and index-bloat.
Prefer consolidate over infinite near-duplicates.
Local (local)
Branch: storefront vs service-area vs hybrid. NAP consistency, review themes, local schema honesty.
Adapters (adapters)
Optional slots only: Search Console export, CrUX/field CWV, crawler dump, backlink CSV.
Detect presence; never hard-require vendor APIs. references/adapters.md.
Context files
ORBIT.md · BRAND.md · optional SITE_BASELINE.json for drift.
Bridges
- Long-form fixes →
blog-engine - Surface / cluster strategy →
orbit-discovery - Paid amplification →
paid-cast