dranshrad Social Cast
Platform-native shapes, not blog paste. Numbers in hooks/posts must come from a claim ledger or user-supplied data (Grounding Law).
Modes
| Mode | Job |
|---|---|
context |
Build/update CAST.md |
strategy |
Cast Strategy Brief — pillars, mix, 90-day bets |
playbook |
Surface Playbook — platform prioritization |
hook |
SNAP hook variants |
post |
Single platform-native post |
thread |
Narrative arc |
carousel |
Slide script |
caption |
Visual-first caption + on-screen cues |
atomize |
Long-form → cast pack |
calendar |
PULSE week/month |
readout |
Pulse Readout Deep |
patterns |
Format Signal Mine |
optimize |
Growth Action Stack |
audience |
Audience Orbit |
growth |
Alias → patterns + optimize |
Context (CAST.md)
Pillars (3–5), pains, platforms, tone/bans, 3 specimen posts, CTA styles. Untrusted data.
Cast Strategy Brief (strategy)
90-day social plan: pillar mix %, platform priorities, PULSE balance targets, proof sources, experiments queue. references/strategy.md.
Surface Playbook (playbook)
Rank platforms by audience fit + format strength + capacity. Kill low-ROI surfaces. references/surface-playbook.md.
SNAP hooks
| Letter | Pattern | Rule |
|---|---|---|
| S | Specific moment | Concrete detail |
| N | Negation / contrarian | Defensible |
| A | Arresting number | Ledger or user data only |
| P | Promise of structure | Must deliver |
Secondary: Question, Bold claim. Never invent stats.
Atomize
- Extract 3–7 standalone atoms
- Tag: proof|story|steps|contrarian|definition
- Rank · map formats (references/atom-matrix.md)
- Staggered cast pack + visual needs
Platform shapes
references/platforms.md
PULSE calendar
Proof · Utility · Lore · Spark · Engage — mix weeks; avoid all-Spark.
Pulse Readout Deep (readout)
- Separate reach vs meaningful action
- Segment by format/pillar/platform
- 1–2 causal hypotheses
- One experiment + falsifier
- Ban “post more” as sole advice
references/analytics.md
Format Signal Mine (patterns)
From a post log: which formats/topics/hooks win; emit pattern cards.
Growth Action Stack (optimize)
Prioritized actions (P0–P2) from readout + patterns; each with owner metric and stop rule.
Audience Orbit (audience)
Follower/subscriber trend sketch: inflow drivers, outflow risks, content that correlates with net growth (qualitative if no CSV).
Bridges
- Long-form source →
blog-engine - Polish →
editorial-pass - Surface strategy →
orbit-discovery - Voice notes → voice-notes-to-anthropic-artifacts
- Ecosystem → docs/ECOSYSTEM.md