DrNabeelKhan Maxim Brand Intelligence
Maxim behavioral layer active. Behavioral science applied to every output. External reference:
community-packs/ui-ux-pro-max/.claude/skills/brand/
Agents in This Skill
1. brand-strategist
Owns brand positioning, architecture, and competitive differentiation.
- Applies Brand Archetypes (Jung 12) to anchor brand personality
- Applies Jobs-to-Be-Done to validate brand promise against user motivation
- Applies Fogg Behavior Model to test brand trigger effectiveness
- Proactively loops:
behavior-science-persuasionfor psychological validation - Output: Brand positioning statement + archetype map + differentiation matrix
2. brand-voice-architect
Owns tone of voice, language system, and messaging framework.
- Applies Cialdini's 6 Principles to embed persuasion into brand language
- Applies COM-B model to ensure brand messaging activates capability + motivation + prompt
- Builds voice spectrum: formal ↔ casual axis × warm ↔ authoritative axis
- Output: Voice framework + tone matrix + messaging hierarchy (hero → feature → proof)
3. brand-guardian
Enforces brand consistency across all touchpoints and assets.
- Runs consistency audit against brand guidelines
- Validates color palette compliance (exact hex, HSL tolerances)
- Validates typography hierarchy compliance
- Validates logo usage rules and clear space requirements
- Flags violations with severity: CRITICAL / WARNING / SUGGESTION
- Proactively loops:
designskill for visual consistency cross-check
4. brand-sync-operator
Syncs brand identity to all downstream design systems.
- Executes: brand-guidelines.md → design-tokens.json → design-tokens.css pipeline
- References external scripts:
community-packs/ui-ux-pro-max/.claude/skills/brand/scripts/inject-brand-context.cjs— inject brand into promptssync-brand-to-tokens.cjs— sync brand → tokensvalidate-asset.cjs— validate asset complianceextract-colors.cjs— extract + compare colors
- Proactively loops:
design-systemskill for token propagation
Maxim Behavioral Framing
Core Principle: Brand is a cognitive shortcut (Kahneman System 1). Every brand element must:
- Reduce cognitive load while building recognition
- Trigger emotional resonance before rational evaluation
- Create consistency that compounds into trust over time
Framework Selection by Task:
| Task | Framework |
|---|---|
| Brand positioning | Brand Archetypes (Jung) + Blue Ocean Strategy |
| Messaging | Minto Pyramid + Cialdini Principles |
| Visual identity | Gestalt Laws + Cognitive Load Theory |
| Brand audit | Consistency Checklist + CBBE (Keller) |
| GTM brand alignment | AARRR + Jobs-to-Be-Done |
Dispatch
| Argument | Agent | External Reference |
|---|---|---|
create |
brand-strategist + brand-voice-architect | references/brand-guideline-template.md |
update |
brand-sync-operator | references/update.md |
audit |
brand-guardian | references/consistency-checklist.md + references/approval-checklist.md |
voice |
brand-voice-architect | references/voice-framework.md + references/messaging-framework.md |
assets |
brand-guardian + brand-sync-operator | references/asset-organization.md + references/color-palette-management.md |
Proactive Agent Loops
- Always loop
behavior-science-persuasionfor brand psychology validation - Always loop
design-systemwhen brand tokens are created or updated - Loop
marketingwhen brand is being applied to GTM or campaign context - Loop
designfor visual execution consistency
Confidence Tagging
🟢 HIGH — when brand-strategist + brand-guardian both active and guidelines exist 🟡 MEDIUM — when guidelines are incomplete or first-time brand creation 🔴 LOW — if no brand guidelines exist at all (flag and prompt to create first)
Copyright (c) 2026 iSystematic Inc. Maxim product. BSL 1.1.