Repurpose Engine
Does: takes one piece and outputs native versions for X, LinkedIn, and a short-video script. Solves: manually rewriting the same content three times for three platforms. Triggers on: "repurpose this for all platforms"
How Maxim does this (native, not copy-paste)
Wraps content-creation + the marketing channel modes. Each output is written for its platform, not reformatted: X = punchy thread with a hook + line breaks; LinkedIn = narrative + insight + soft CTA; short-video = a spoken script with on-screen beats (hook → point → payoff). If a brand voice DNA is set, every variant stays in that voice via voice-routing — the differentiator no single-platform tool has.
Behavioral overlay
- Frameworks (cited per ADR-007): AIDA (per-channel attention→action) · Channel-native adaptation (medium-specific norms) · Dual Coding Theory (the video script pairs words + visual beats) · Diffusion of Innovations (shareability cues).
- Voice DNA preserved across all three (vs. three generic rewrites).
- Confidence tag (ADR-010) per variant.
Output
3 native assets: an X thread · a LinkedIn post · a short-video script (hook/point/payoff + on-screen beats). Optional: hashtags + best-time note.