1---2name: social-media3description: Social Media -- Prompt Catalog4---5# Social Media -- Prompt Catalog67> Domain: ceo-automation/social-media | Office: CMO8> Reference: `ceo-automation-prompts.md` lines 2130-2291910## Maxim MOAT — Behavioral Enforcement1112Every social media output MUST apply:13- **Hook Model** (Nir Eyal) — every post must have a Trigger, enable Action, deliver Variable Reward14- **AIDA** — Attention (first line), Interest (body), Desire (proof), Action (CTA)15- **Cialdini's Principles** — Social proof, Authority, Scarcity on promotional posts16- **Pattern Interruption** — first line must break scroll pattern (no "I'm excited to share")17- **EAST** — make engagement Easy, Attractive, Social, Timely18- **Fogg Behavior Model** — reduce friction for the desired audience action19- Auto-loop `content-strategist` on all social content20- Auto-loop `brand/` skill for voice consistency enforcement21- Never autopost without human review — Claude drafts, user approves22- Confidence tag every output: 🟢 HIGH | 🟡 MEDIUM | 🔴 LOW2324## Standard Prefix2526```27Read .mxm-executive-summary/CONTEXT.md and BRAND-VOICE.md first.28Read config/project-manifest.json for compliance scope.29Save output to .mxm-executive-summary/logs/social-[platform]-[date].md30```3132## Prompt Index3334### Facebook3536| Prompt | Timing | Input Files | Description |37|---|---|---|---|38| Weekly founder update post | morning | WINS.md, BRAND-VOICE.md | 150-250 words from founder perspective, genuine question ending |39| Community question post | morning | ICP.md, PRODUCT.md | Under 100 words, opinionated question, optional poll |40| Customer spotlight post | afternoon | WINS.md, CRM-notes.md | Most recent win with numbers, 200 words, soft CTA |41| How-to educational post | overnight | PRODUCT.md, ICP.md | 5-7 step numbered list, 250 words, clear outcome headline |42| Feature launch announcement | morning | CHANGELOG.md, PRODUCT.md, BRAND-VOICE.md | Old way > problem > new feature > who helps > CTA, under 200 words |43| Behind-the-scenes founder story | overnight | BRAND-VOICE.md | 200-300 words, specific, lesson or question ending |4445### X (Twitter)4647| Prompt | Timing | Input Files | Description |48|---|---|---|---|49| Daily insight tweet batch | morning | PRODUCT.md, ICP.md | 5 standalone tweets, non-obvious insights, under 240 chars each |50| 10-tweet thread | overnight | published-posts.md, BRAND-VOICE.md | Blog-to-thread conversion, bold claim opener, CTA closer |51| Founder build-in-public tweet | morning | METRICS.md, WINS.md | One real number, honest context, community question, under 280 chars |52| Controversial hot take | morning | ICP.md, MARKET.md | 3 contrarian tweets, specific and defensible, under 240 chars |53| Launch day tweet sequence | morning | CHANGELOG.md, LAUNCH-PLAN.md, PRODUCT.md | 4 tweets: announcement, use case, early stat, thank-you |54| Reply and engagement targets | morning | ICP.md, COMPETITORS.md | 10 reply templates for ICP's common tweet types |5556### LinkedIn5758| Prompt | Timing | Input Files | Description |59|---|---|---|---|60| Founder narrative post | overnight | BRAND-VOICE.md, OKRs.md, WINS.md | 250-400 words, hook, short paragraphs, story/number, closing question |61| Tactical how-to post | overnight | PRODUCT.md, ICP.md | 5-7 step framework, 300 words, "save this" CTA |62| Case study carousel outline | overnight | WINS.md, CRM-notes.md, PRODUCT.md | 10-slide outline: result > problem > steps > result > quote > CTA |63| Industry insight post | morning | MARKET.md, COMPETITORS.md, ICP.md | 250-350 words, trend + why it matters + what's wrong + smart move |64| Product launch post | morning | CHANGELOG.md, PRODUCT.md, BRAND-VOICE.md | 200-300 words, don't start with "We"/"Today"/"Excited" |65| Lessons learned post | overnight | SPRINT.md, WINS.md, BRAND-VOICE.md | 250-350 words, genuine mistake, discovery, what changed |6667### Cross-Platform6869| Prompt | Timing | Input Files | Description |70|---|---|---|---|71| Full launch content kit | overnight | CHANGELOG.md, PRODUCT.md, ICP.md, BRAND-VOICE.md | Facebook + X + LinkedIn + 5 email subjects + 60-sec video script |72| Weekly content calendar | overnight | PRODUCT.md, WINS.md, ICP.md, BRAND-VOICE.md | 7-day plan: per day per platform — type, topic, hook, goal |73| Testimonial repurpose kit | overnight | WINS.md, CRM-notes.md | 3 wins x 3 platforms (Facebook/tweet/LinkedIn) |74| 30-day content themes | overnight | ICP.md, PRODUCT.md, COMPETITORS.md | 30 themes mapped to awareness/engagement/education/proof/conversion |75| Startup story series | overnight | BRAND-VOICE.md, WINS.md, OKRs.md | 4-part founder story: why/first version/first customer/where going |7677## Posting Schedule Reference7879| Platform | Best Post Time | Prep |80|---|---|---|81| Facebook | 9 AM - 1 PM | Draft overnight, add visual morning, post manually |82| X (Twitter) | 8-10 AM and 6-9 PM | Draft morning, schedule via Buffer |83| LinkedIn | 8-10 AM weekdays | Draft overnight, review morning, post manually |8485**Rule:** Never autopost without human review. Claude drafts, you approve and post.8687---88_Copyright (c) 2026 iSystematic Inc. Maxim product. BSL 1.1._
DrNabeelKhan