Hook Generator

Skill: Hook Generator

Metadata

• Name: hook-generator
• Version: 1.0
• Purpose: Generate viral hooks and thumbnail concepts for YouTube videos
• Token Budget: Low (can use Haiku)

When to Use This Skill

Invoke when:

• Starting a new video (need hook options)
• A/B testing hook variations
• Thumbnail text brainstorming
• Improving existing underperforming hooks

Hook Formulas

Formula 1: Surprising Statistic

Pattern: "[Unexpected number] [group] [surprising outcome]..."

Examples:

• "80% Indians jinke cholesterol normal hai, unhe bhi heart attack ho sakta hai..."
• "Sirf 10 minute ki yeh cheez, heart attack risk 40% kam kar sakti hai..."
• "India mein har 33 seconds mein ek heart attack hota hai. Aur sabse scary baat..."

Formula 2: Myth Challenge

Pattern: "Aapne suna hoga [common belief]. Yeh [galat/sahi nahi] hai..."

Examples:

• "Desi ghee heart ke liye achha hai - yeh aadha sach hai. Poori baat suniye..."
• "Walking 10,000 steps zaroori hai - yeh marketing hai, science nahi..."
• "Stent lagwa liya matlab problem solved - GALAT. Main batata hoon kyun..."

Formula 3: Story Open

Pattern: "[Age] saal ke [person], [situation]. [Unexpected turn]..."

Examples:

• "38 saal ke Rahul, fit and active. Gym jaate the. Phir ek din..."
• "Ek patient aaye mere paas, BP normal, cholesterol normal. Phir bhi heart attack. Kaise?"
• "Doctor ne bola 'Aapka heart 70% block hai.' Patient ne pucha ek sawaal jo sabko puchna chahiye..."

Formula 4: Direct Challenge

Pattern: "Agar aap [common behavior], toh [consequence]. [Solution tease]..."

Examples:

• "Agar aap raat ko 11 baje ke baad khaana khaate ho, aapka heart danger mein hai..."
• "Aap chai ke saath yeh karte ho? Aapka BP secretly badh raha hai..."
• "Yeh 3 symptoms ignore mat karna - yeh heart attack ke 1 month pehle dikhte hain..."

Formula 5: Curiosity Gap

Pattern: "[Profession/expert] kabhi [action] nahi [does]. Jaaniye kyun..."

Examples:

• "Cardiologists khud yeh food kabhi nahi khaate. Reason jaanke shock lagega..."
• "Japan mein heart disease kyun kam hai? Unka ek secret..."
• "Yeh test sirf ₹500 ka hai, lekin 90% Indians nahi karwate. Life-saving hai..."

Formula 6: Contrarian

Pattern: "[Popular advice] [is wrong]. [Better alternative]..."

Examples:

• "Cholesterol kam karne ke liye oats mat khaao. Yeh better hai..."
• "Morning walk best nahi hai. Research kehti hai yeh time better..."
• "Stress heart ke liye kharab nahi hai - ek specific type ka stress hai..."

Hook Quality Criteria

Must Have:

• Information gap (viewer MUST know more)
• Specific (numbers, names, details)
• Stakes clear (why should I care?)
• Promise value (what will I learn?)

Must NOT Have:

• Clickbait that doesn't deliver
• Generic statements
• Fear without hope
• Vague claims

Instant Rejects:

• "Aaj hum baat karenge..."
• "Namaste dosto..."
• "Is video mein..."
• "Hello everyone..."

Thumbnail Text Generator

Rules:

• Max 4-5 words
• Hindi emotional words in Devanagari
• English medical terms in English
• High contrast colors
• Readable on mobile (small size)

Patterns:

Statistic-based:

• "80% INDIANS को नहीं पता"
• "1 in 3 HEART ATTACK"
• "₹500 TEST = LIFE SAVED"

Question-based:

• "STENT के बाद क्या?"
• "BP कितना होना चाहिए?"
• "CHOLESTEROL MYTH?"

Warning-based:

• "यह मत खाओ!"
• "SILENT KILLER"
• "DOCTOR की WARNING"

Curiosity-based:

• "SECRET REVEALED"
• "JAPAN का राज़"
• "DOCTORS नहीं बताते"

Output Format

When generating hooks, provide:

## Hook Options for: [Topic]

### Option 1: [Formula Used]
**Hook text:** [Full hook script - 2-3 sentences]
**Thumbnail text:** [4-5 words]
**Thumbnail visual:** [Expression/pose suggestion]
**Why it works:** [Brief explanation]

### Option 2: [Formula Used]
...

### Option 3: [Formula Used]
...

## Recommended: Option [X]
**Reason:** [Why this is strongest for target audience]

A/B Testing Recommendations

When multiple hooks seem strong:

Integration with Script Skill

After hook is selected:

1. Hook feeds into youtube-script-hinglish skill
2. Hook promise MUST be delivered in body
3. Hook angle determines content framing
4. Thumbnail text aligns with hook theme

This skill ensures every video starts strong with scroll-stopping hooks.