duncan-buildroom Content Prompt Generator
The purpose of these videos: help the user tell true stories from their own life and experience that build authenticity, nurture the audience, and share hard-won wisdom. A trending conversation is the entry point — the user's real story is the content. Not news commentary. Not generic advice. Their real experience, surfaced by a question worth answering.
Funnel level: REACH. Cold-audience discovery pieces. One value hit, one follow CTA. No hard offer, no links.
Personalization
This skill works in your voice, drawing on your story and audience. Before running, load the brand profile at ~/.claude/brand-profile.md.
- If it doesn't exist, run the personalize skill first (or just tell me your niche, audience, offer, and a couple of real moments from your journey — I'll create it).
- The story seed for every prompt must come from something the user actually lived. If the profile's Proof/Transformation is thin, ask them for one real moment (a mistake, a turning point, a surprising result) and save it back to the profile.
- Never invent facts, results, or stories about the user — use only what's in the profile, or ask.
Step 1: Load Context
Read ~/.claude/brand-profile.md. Extract:
- Audience + Main-pain — who you're talking to and what they're stuck on
- Transformation + Proof — the real moments in the user's journey you can draw a story from
- Tone + Words-to-avoid — how it should sound
What you're looking for: a moment in the user's story that maps directly onto what their audience is going through right now.
Step 2: Pick a Category + Find the Live Tension
Randomly select one of the four category types below, adapted to the user's niche. Vary across runs — don't always default to the same one.
- Category A — Visibility / Personal Brand: the invisible expert who can't get traction despite real skill. Story territory: posting and quitting, an audience milestone, building a system vs. grinding, the moment something clicked.
- Category B — Making Money: the person with a skill who can't convert it to consistent income. Story territory: pricing confidence, the first client, the gap between "I built it" and "someone paid me for it," selling without a big audience.
- Category C — New Tool / What Just Dropped: the early adopter who wants to stay ahead. Story territory: the user's real first-hand experience testing a new tool in their field — what surprised them, what broke, what actually worked vs. the demo.
- Category D — Systems / Doing More With Less: the operator drowning in manual work. Story territory: replacing manual hours with a system, the moment they stopped doing it by hand, the workflow that changed everything.
Optional — find live tension: if the user wants timeliness, run 1-2 web searches for an active debate or fresh release in their niche (e.g. "[user's field] [common frustration]" reddit 2026, or "[new tool in their field]" honest review 2026). You're not looking for news — you're looking for active friction the user has personally lived through.
The question to ask: is there a moment in the user's story — a decision, a mistake they corrected, a belief they had to unlearn — that speaks directly to this tension? If yes, that's the prompt. If not, pick a different tension that does connect to a real experience.
Step 3: Find the Story Seed
Before picking the question, identify the specific experience in the user's life the video would draw from. It must be real — something they lived, from the profile, not something invented.
Story categories to draw from:
- A mistake they made and what it cost
- A moment they almost quit or pivoted
- A belief they held that turned out wrong
- A result that surprised them (better or worse than expected)
- Something a client said that reframed how they work
- A decision that felt scary but paid off
- Something they did differently than everyone else — and why
The story seed is the heart of the video. The question is just the door that opens it.
Step 4: Lock the Question
Frame a question that:
- The audience is silently asking but doesn't know how to articulate
- Opens the door to the user's specific story (not generic advice)
- Creates a gap: the viewer assumes one thing, the user's answer flips it
- Feels like a TikTok opening line — punchy, not academic
Best openers: "Is...", "Why...", "What if...", "Does...", "Are you..."
Step 5: Generate 5 Hooks + Text Overlays
Map the question to a core desire (Money / Time / Health / Status), then generate one hook per variation:
- About Me — "I [did X] and here's what happened"
- If I — "If I were starting over, I would [Y]"
- To You — "If you're [doing X], you're [missing Y]"
- Can You — "Is it possible to [X] without [Y]?"
- He/She Just Did — "[Someone] just [did X]. Here's what they figured out."
For each hook:
- Fifth-grade reading level — short, no jargon
- Must include: Subject + Action + Objective at minimum
- Written in the user's Tone, respecting Words-to-avoid
For each hook, also write a text overlay.
The spoken hook and text overlay play simultaneously — the viewer hears one while reading the other. They must each stand alone AND say something different. The overlay is never a caption, label, or summary of the spoken hook.
Write the spoken hook first. Complete standalone hook — works with zero visual context. Write the text overlay second. 2–6 words. Goal: intrigue, not description. Three categories that work:
- Paradox — sounds wrong or contradictory: "She was right." / "I fired all three." / "It cost me $20."
- Social proof gap — implies others knew something first: "78K people knew this before me."
- Confession — creates tension: "I almost didn't post this." / "Agency quote: $5,000."
Text overlays that don't work: descriptive labels, tool names, preachy statements, anything that repeats or summarizes the spoken hook.
Good pair (simultaneous — each stands alone, together they create contrast):
- Spoken: "I posted for 3 months, got nothing, and quit. Twice. Here's what I was actually doing wrong."
- Text: "I almost deleted the account." ← confession that adds tension without explaining the spoken hook
Step 6: Output
Use exactly this format:
The Question: [1-2 sentences. Punchy. The door that opens the user's story.]
The Story Seed: [2-3 sentences. The specific real experience from the user's life this video draws from. Name the moment, the decision, the mistake, or the shift — not the lesson, the event.]
Why now: [1 sentence. What live conversation makes this timely. Omit if not tied to a trend.]
The so what: [2 sentences. What belief shifts or decision unlocks for the viewer. Grounded in a real audience outcome — specific, not vague.]
5 Hooks:
[About Me] — "[hook]" Text overlay: "[2–6 words — paradox / social proof gap / confession]"
[If I] — "[hook]" Text overlay: "[2–6 words]"
[To You] — "[hook]" Text overlay: "[2–6 words]"
[Can You] — "[hook]" Text overlay: "[2–6 words]"
[He/She Just Did] — "[hook]" Text overlay: "[2–6 words]"
Use hook #[X]. [One sentence — why this hook, citing audience fit.]
The CTA: [One sentence. Follow only. What they just got → what they keep getting. No offer, no link.]
The user hits record, not a menu. The story seed is the content. The question is the entry point. The hook is the first line. The CTA is the last.