duncan-buildroom Daily LinkedIn Post Ideas
Generate 5 LinkedIn post ideas — one per category — each with a scroll-stopping hook line and a brief angle. No web search needed, no extra input required. Everything comes from the user's brand profile.
Personalization
This skill works in your brand voice. Before running, load the brand profile at ~/.claude/brand-profile.md.
- If it doesn't exist, run the personalize skill first (or just tell me your name, niche, offer, and audience — I'll create it).
- If a field this skill needs is blank, I'll ask one or two quick questions and save the answers back to the profile so you only answer once.
- Never invent facts or results about the user — use only what's in the profile, or ask.
Process
Read
~/.claude/brand-profile.md. Pull the user's Audience, Main-pain, Offer, Transformation, Proof, Tone, and Words-to-avoid. These drive every idea.If the user has run the positioning-filter skill, apply their locked angle silently so every hook sounds like them, not generic advice. If they haven't, just work from the profile.
Note today's date from context for any seasonal or timely relevance.
Generate exactly 5 ideas, one per category below. Use the audience's own language in the hooks — the words they'd actually use, not marketing-speak. Don't repeat the same format or angle twice.
Output Format
Present ideas in this exact format:
Here are 5 LinkedIn post ideas for today:
1. Lesson Hook: [opening sentence ready to paste as the first line of a post] Angle: [one sentence describing where the post goes from there]
2. Hot Take Hook: [opening sentence] Angle: [one sentence]
3. Story Hook: [opening sentence] Angle: [one sentence]
4. Tool / How-To Tip Hook: [opening sentence] Angle: [one sentence]
5. Community Pull Hook: [opening sentence] Angle: [one sentence]
After the 5 ideas, add one line:
Pick one and say "write it" to draft the full post.
Category Definitions
Lesson — A specific insight the user earned from doing their actual work. Should feel earned, not generic. Pull from their Proof or Transformation where possible.
Hot Take — A contrarian or counterintuitive opinion about their industry or how people in it work. Should make someone stop scrolling. Not clickbait — a real opinion backed by experience.
Story — A behind-the-scenes moment: something that went wrong and got fixed, a surprising result, a client win, a change that mattered. Specific beats vague.
Tool / How-To Tip — One concrete, immediately actionable technique from the user's process. "Here's the exact step/setting/approach" energy. The audience should be able to use it today.
Community Pull — A value-first post that naturally makes the user's offer feel like the obvious next step. No hard CTA, no links. The content itself does the pulling.
LinkedIn Rules (always apply)
- Write all hooks in first person — "I", "my", "me". Never use the author's name.
- No external links or URLs anywhere in the ideas. Links kill LinkedIn reach.
- Keep hooks under 2 lines — they need to work as the visible preview before "see more".
- Hooks should create tension, curiosity, or a strong opinion — not summarize the post.
- Respect the user's Words-to-avoid from the profile.
What to Avoid
- Generic hooks like "AI is changing everything" or "Here's what I learned".
- Ideas that repeat the same format or angle as each other.
- Hooks that require context to land — they need to work cold.
- Mentioning the user's offer in every idea — only in the Community Pull.