B2c Marketing

B2C Marketing — Short-Form Video Content Machine

Automate organic B2C app marketing through short-form video on TikTok, Instagram Reels, and YouTube Shorts. This skill is based on a proven method that drove 30,000 downloads in one month with zero ad spend.

The Growth Playbook

Phase 1: Account Warmup (Days 1-2)

• Create new account(s) on Instagram and/or TikTok
• Scroll 15 min/day in your target audience niche ONLY
• Follow, comment, and like posts that your app/product is relevant to
• This teaches the algorithm where to push your content — CRITICAL for TikTok especially
• Never buy old accounts — they suck and have a locked-in audience you can't change
• Same email for multiple TikTok accounts is fine

Phase 2: Research (Ongoing)

• Save any videos you see that you could remake to promote your app
• Study what other apps in your niche are doing
• Browse competitor accounts — sort by Popular on TikTok to see their top performers
• Note caption patterns, video length, hooks, hashtags
• Think creatively about how existing viral formats can showcase YOUR app

Phase 3: Start Posting (Day 3+)

• Start with 1 post/day per warmed account — quality over quantity
• Every post needs a CTA relevant to your app (in caption, comment, or end of video)
• Views without downloads are useless — always tie content back to your app
• If you can't break 500 views after consistent posting, pause 2-3 days and improve content quality

Phase 4: Find Your Winner

• Each app's "winning format" is unique — this may take 300+ videos to find
• Keep testing new formats, hooks, and angles
• Once you find a format that pops, DOUBLE DOWN on it
• Make variations of your winner — same hook structure, different content

Phase 5: Scale with Post Bridge

• Once you have a winning format, scale to 2-6 posts/day
• Use Post Bridge API to upload and schedule across IG, TikTok, YouTube simultaneously
• Instagram as main platform, then reupload to YouTube, TikTok, and others via Post Bridge
• This takes 10x less time than posting manually on each platform

What the Algorithm Wants

The algo LOVES two things:

1. Watch time — short videos (under 10 seconds) get highest completion rates
2. Comments — make content that drives people to comment ("what app is this?")

Your two goals with every piece of content: maximize watch time and drive comments.

Don't name the app in the caption — let people ask in comments. This drives engagement AND the algo rewards comment activity.

Content Strategy

Key Principles

• Hook in first 1-2 seconds (text overlay or surprising visual)
• "POV:" captions drive curiosity and shares
• Show the app in action, not just talking about it
• Emotional triggers: love, FOMO, curiosity, relatability
• 1 creative, well-thought-out post > 5 pieces of slop
• Log every lesson, iterate on what works

The Hook Formula

WINNING formula: [Another person] + [conflict/doubt] → showed them [app/result] → they changed their mind

• Creates a story in the viewer's head — they picture the reaction
• It's about the HUMAN MOMENT, not the app
• Self-focused hooks about features/price → dead
• Always ask: "Who's the other person, and what's the conflict?"

Hook Templates (adapt to your niche)

• pov: [relatable scenario involving your app]
• found the cutest/best/most useful [app type] for [audience]
• may this type of [emotion] find you [emoji]
• [person] didn't believe me until I showed them this
• this [feature] is actually insane
• how did I not know about this sooner

Hashtag Strategy

• Max 4-5 hashtags per post
• Mix broad (#fyp #viral) with niche (#yourappniche)
• Don't include app name in hashtags unless it's already known

Slideshow Format

AI-generated slideshows for TikTok/Reels — see references/slideshow-method.md:

• Use AI image generation for frames
• Add text overlays programmatically
• Great for apps without visual demo content

Posting via Post Bridge API

Base: https://api.post-bridge.com | Auth: Authorization: Bearer <key>

Setup

1. Create Post Bridge account at post-bridge.com ($9/mo, API add-on $14/mo)
2. Connect your social accounts (TikTok, Instagram, YouTube, Twitter, etc.)
3. Get API key from Settings → API
4. Store in workspace .env: POST_BRIDGE_API_KEY=pb_live_xxxxx

Posting Flow

1. POST /v1/media/create-upload-url → { "mime_type": "video/mp4", "size_bytes": <int>, "name": "file.mp4" }
2. PUT <upload_url> with binary file
3. POST /v1/posts with caption, media IDs, social_account IDs, optional scheduled_at
4. GET /v1/posts/<id> to check status

Platform Configs (pass in platform_configurations)

• TikTok: { draft: true, video_cover_timestamp_ms: 3000 } — draft lets you add trending sound manually
• Instagram: { video_cover_timestamp_ms: 3000 } — normal reel by default
• YouTube: { video_cover_timestamp_ms: 3000 } — posts as Short automatically

Scheduling

• Set scheduled_at (ISO 8601 UTC) to schedule ahead
• Omit for instant post
• Stagger posts throughout the day (e.g. 9am + 3pm)

Performance Tracking

Track every post in a local file:

• Post ID, platform, caption, format type, date
• Check views by browsing platform pages
• Note which hooks/formats perform best
• Weekly review: double down on winners, try new variations of top performers
• If a format stops working, go back to research phase

Daily Workflow

1. Pick next unposted video from content folder
2. Extract frame → read text overlay → write caption + hashtags
3. Upload media → create post → schedule or post instantly
4. Move video to posted/ subfolder
5. Set cron to check post status 5 mins after scheduled time
6. Report results (include TikTok caption in copy-paste block if using draft mode)
7. Repeat for each daily post slot