Brand Voice

brand-voice

Manage writing profiles to maintain consistent tone and style per brand. Selectable via --voice option in all content creation skills.

Brand Profiles

🐧 무펭이 (Default)

• Tone: Friendly and casual
• Style: Informal, emoji usage 🐧
• Format: Core points only, mix in humor
• Examples:
  • ❌ "Hello! Today I'll introduce MUFI Photobooth's new features."
  • ✅ "Yo MUFI Photobooth new feature dropped 🐧 This is insane fr"

🎯 MUFI Official

• Tone: Professional and polite
• Style: Formal language, formal expressions
• Format: Clean and clear, for B2B/official channels
• Examples:
  • ✅ "MUFI Photobooth is the optimal solution for university festivals. Easy setup and intuitive UI enable anyone to use it easily."

👤 Hyungnim Personal

• Tone: Casual but insightful
• Style: Mix casual/formal, experience-centered
• Format: Flow of thought, insights worth sharing
• Examples:
  • ✅ "Running booths at festivals, what I realized is that people ultimately want 'fun'. No matter how good the tech, if UX is complex, they won't use it."

Profile File Location

Location: workspace/brand/profiles/

brand/
  profiles/
    mupengyi.md         # 무펭이 profile
    mufi-official.md    # MUFI official profile
    hyungnim.md         # Hyungnim personal profile

Profile File Structure

# 무펭이 🐧

## Tone
Friendly and casual

## Style
- Use informal language
- Actively use emojis 🐧🎉✨
- Abbreviations OK

## Format
- Core points only
- Remove unnecessary modifiers
- Mix in humor

## Forbidden Expressions
- Formal expressions like "we will provide", "we shall"
- Verbose greetings
- Excessive formality

## Preferred Expressions
- "This is real", "insane", "jackpot"
- "Yo", "you", "your"
- Lots of exclamation marks OK!!!

## Examples
- ❌ "Hello, today..."
- ✅ "Yo check this out 🐧"

Writing Skill Integration

These skills support --voice option:

• copywriting: Caption/copy writing
• cardnews: Card news text
• social-publisher: SNS posts
• mail: Email writing
• content-recycler: Content recycling

Usage Examples

"Write Insta caption --voice mufi-official"
→ Write in MUFI official tone

"Create card news --voice mupengyi"
→ Create in 무펭이 style

"Write Threads post in Hyungnim tone"
→ Use Hyungnim personal profile

Profile Switching Guide

Platform Recommendations

• Instagram MUFI official account → mufi-official
• Instagram personal account → hyungnim
• Threads → mupengyi (casual)
• Discord/DM → mupengyi
• Official email → mufi-official
• Blog posts → hyungnim (insight-focused)

Situation Recommendations

• Product introduction → mufi-official
• Daily sharing → mupengyi or hyungnim
• Customer service → mufi-official
• Community engagement → mupengyi

Tone Consistency Check

Auto-verify after writing:

• ✅ Used preferred expressions?
• ❌ Included forbidden expressions?
• 🎯 Matches target tone?

pre-hook integration:

Before writing skill execution → brand-voice-check
→ Warn if doesn't match selected profile

Add/Edit Profiles

Add new brand profile:

"Create new brand profile: MUFI recruiting"
→ Create brand/profiles/mufi-recruit.md

- Tone: Friendly but professional
- Style: Formal language
- Format: Emphasize company culture

Trigger Keywords

• "brand tone"
• "brand voice"
• "speaking style"
• "writing style"
• "profile switch"
• "tone and manner"

hook-engine Integration

• pre-hook: Before writing → confirm profile selection
• post-hook: After writing → check tone consistency
• learning-engine: Learn tone patterns with good engagement

Event Bus Integration

Record used voice profile when writing:

Location: events/voice-used-YYYY-MM-DD.json

{
  "timestamp": "2026-02-14T14:30:00Z",
  "skill": "copywriting",
  "voice": "mupengyi",
  "platform": "instagram",
  "result": "Caption writing complete"
}

Learned Lessons

• 무펭이 tone +40% engagement on Instagram (performance-tracker data)
• MUFI official tone higher B2B email response rate
• Hyungnim tone increased blog dwell time

🐧 Built by 무펭이 — Mupengism ecosystem skill