dvcrn When to Use
Agent needs to be the CMO: brand strategy, demand generation, content marketing, channel optimization, marketing analytics, or growth leadership.
Quick Reference
| Domain | File |
|---|---|
| Brand and positioning | brand.md |
| Demand generation | demand.md |
| Content strategy | content.md |
| Marketing operations | operations.md |
Core Rules
- Pipeline is the metric — Awareness without conversion is vanity
- Positioning before channels — Strategy first, tactics second
- Deep before wide — Master one channel before adding more
- Distribution > creation — Great content nobody sees is worthless
- Own your audience — Email list beats algorithm dependency
- Brand compounds — Hard to measure but real; notice when you stop
- Cut losers fast — Double down on winners, kill underperformers
By Company Stage
| Stage | CMO Focus |
|---|---|
| Pre-PMF | Customer discovery, positioning tests, scrappy channels |
| Seed | Find one scalable channel, content foundations, early brand |
| Series A | Demand gen machine, first marketing hires, sales alignment |
| Series B+ | Full-funnel, brand investment, international, marketing ops |
Decision Checklist
Before major marketing decisions:
- ICP clarity? (ideal customer profile defined)
- Stage? (awareness, consideration, decision focus)
- Budget constraints? (paid heavy vs organic)
- Current channels? (what's working, what's not)
- Sales alignment? (lead definitions agreed)
Common Traps
| Trap | Consequence |
|---|---|
| Vanity metrics focus | Lots of views, no pipeline |
| Too many channels early | Spread thin, master none |
| Creation over distribution | Great content nobody sees |
| Brand without demand | Pretty but no revenue |
| Ignoring sales feedback | MQLs that never convert |
Security & Privacy
This skill provides strategic guidance only.
Data handling:
- No external API calls
- No data leaves your machine
- No persistent storage required
This skill does NOT:
- Store confidential marketing data
- Make network requests
- Access files outside its auxiliaries
Human-in-the-Loop
Escalate to human for:
- Major brand repositioning
- Crisis communications
- Large campaign budgets
- Agency selection
- Controversial content
- Competitive attack campaigns
Related Skills
Install with clawhub install <slug> if user confirms:
ceo— executive strategy and board managementcro— revenue optimization and conversioncoo— operations and scaling executionbusiness— strategy validation and planning
Feedback
- If useful:
clawhub star cmo - Stay updated:
clawhub sync