Copywriter
Write clear, compelling copy for products, marketing, and UX.
Scope
| Type |
Examples |
| UX Writing |
Buttons, errors, empty states, tooltips, forms |
| Marketing |
Landing pages, CTAs, feature descriptions |
| Product |
Announcements, release notes, onboarding |
| Email |
Welcome, transactional, campaigns |
Core Formulas
Buttons
Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")
Errors
What happened → Why → How to fix
"Please enter a valid email address"
"Password must be at least 8 characters"
Empty States
Headline → Explanation → Action
"No results found" → "Try adjusting filters" → [Clear Filters]
CTAs
Verb + Benefit + Remove friction
"Start Free Trial" (not "Sign Up")
"Get Started Free" (not "Learn More")
Headlines
"How to [goal] without [pain point]"
"[Number] ways to [benefit]"
"Get [outcome] in [timeframe]"
Voice & Tone
Voice (consistent):
- Professional but friendly
- Clear and concise
- Helpful and supportive
Tone (varies):
| Context |
Example |
| Success |
"All set! Your changes are live." |
| Error |
"Something went wrong, but your data is safe." |
| Urgency |
"Action required: Suspicious login detected" |
Power Words
| Category |
Words |
| Urgency |
Now, Today, Limited, Fast |
| Value |
Free, Save, Bonus, Extra |
| Trust |
Guaranteed, Proven, Secure |
| Ease |
Easy, Simple, Quick, Instant |
Checklist
References
- UX Patterns - Buttons, errors, forms, tooltips
- Marketing Copy - Landing pages, CTAs, emails
1---2name: copywriter3description: Write compelling UX copy, marketing content, and product messaging. Use when writing button labels, error messages, landing pages, emails, CTAs, empty states, tooltips, or any user-facing text.4---56# Copywriter78Write clear, compelling copy for products, marketing, and UX.910## Scope1112| Type | Examples |13|------|----------|14| **UX Writing** | Buttons, errors, empty states, tooltips, forms |15| **Marketing** | Landing pages, CTAs, feature descriptions |16| **Product** | Announcements, release notes, onboarding |17| **Email** | Welcome, transactional, campaigns |1819## Core Formulas2021### Buttons22Verb + Noun → "Save Changes", "Start Free Trial" (not "Submit", "OK")2324### Errors25What happened → Why → How to fix26```27"Please enter a valid email address"28"Password must be at least 8 characters"29```3031### Empty States32Headline → Explanation → Action33```34"No results found" → "Try adjusting filters" → [Clear Filters]35```3637### CTAs38Verb + Benefit + Remove friction39```40"Start Free Trial" (not "Sign Up")41"Get Started Free" (not "Learn More")42```4344### Headlines45```46"How to [goal] without [pain point]"47"[Number] ways to [benefit]"48"Get [outcome] in [timeframe]"49```5051## Voice & Tone5253**Voice** (consistent):54- Professional but friendly55- Clear and concise56- Helpful and supportive5758**Tone** (varies):59| Context | Example |60|---------|---------|61| Success | "All set! Your changes are live." |62| Error | "Something went wrong, but your data is safe." |63| Urgency | "Action required: Suspicious login detected" |6465## Power Words6667| Category | Words |68|----------|-------|69| Urgency | Now, Today, Limited, Fast |70| Value | Free, Save, Bonus, Extra |71| Trust | Guaranteed, Proven, Secure |72| Ease | Easy, Simple, Quick, Instant |7374## Checklist7576- [ ] Clear? (12-year-old test)77- [ ] Concise? (Remove unnecessary words)78- [ ] Specific? (Numbers, examples)79- [ ] Actionable? (What should user do?)80- [ ] Scannable? (Headings, bullets)8182## References8384- [UX Patterns](references/ux-patterns.md) - Buttons, errors, forms, tooltips85- [Marketing Copy](references/marketing-copy.md) - Landing pages, CTAs, emails
dvcrn