Email Sequence Builder

Email Sequence Builder

Generate complete, ready-to-deploy email sequences for any business type. Outputs copy with subject lines, preview text, body, CTAs, and send timing.

How to Use

/email-sequence-builder welcome "Online fitness coaching platform, $49/mo subscription"
/email-sequence-builder sales "B2B SaaS analytics tool, $99/mo, targeting marketing managers"
/email-sequence-builder nurture "Real estate agent targeting first-time home buyers"
/email-sequence-builder re-engagement "E-commerce clothing store, customers inactive 60+ days"

• $ARGUMENTS[0] = Sequence type: welcome, sales, nurture, re-engagement, onboarding, launch, webinar, abandoned-cart
• $ARGUMENTS[1] = Business description with audience and pricing details

Sequence Types

Welcome Sequence (5-7 emails over 14 days)

Goal: Turn new subscribers into engaged fans

Sales Sequence (5-7 emails over 7-10 days)

Goal: Convert warm leads into buyers

Nurture Sequence (5 emails over 30 days)

Goal: Build trust with leads who aren't ready to buy

Re-engagement Sequence (3-4 emails over 10 days)

Goal: Win back inactive subscribers/customers

Abandoned Cart (3 emails over 3 days)

Email Structure Template

For each email in the sequence, generate:

email_number: 1
send_timing: "Immediately after signup"
subject_line_a: "Your first subject line variant"
subject_line_b: "A/B test variant"
preview_text: "First 40-90 chars shown in inbox preview"

body: |
  Hi {{first_name}},

  [Opening hook — 1-2 sentences, personal, relevant]

  [Body — 3-5 short paragraphs]
  - Use bullet points for scanability
  - Bold key phrases
  - Keep paragraphs to 2-3 sentences max

  [CTA — clear, single action]

  [Sign-off]
  {{sender_name}}

  P.S. [Reinforce CTA or add bonus — P.S. lines get read more than body text]

cta_text: "Start Your Free Trial"
cta_url: "{{cta_link}}"

Copy Rules

1. Subject lines: 4-7 words. Create curiosity or state a clear benefit. Never use ALL CAPS or excessive punctuation. A/B test every email.
2. Preview text: Complements (doesn't repeat) the subject line. 40-90 characters.
3. Opening line: Never start with "I hope this email finds you well." Start with a question, bold statement, or something about THEM (not you).
4. Body copy:
   • Write at a 6th-8th grade reading level
   • Use "you" 3x more than "we" or "I"
   • One idea per email
   • Short sentences. Short paragraphs. White space.
5. CTA: One primary CTA per email. Button text is action-oriented ("Get My Free Guide", not "Click Here"). Repeat CTA 2x — once in body, once at end.
6. P.S. line: Include in sales and welcome sequences. Restate the CTA or add urgency.
7. Personalization: Use {{first_name}} in subject and opening. Use {{company_name}} for B2B.

Platform Output

Generate the sequence in a format ready to import:

Universal Format (Markdown)

Save each email as a separate file:

output/email-sequence/
  sequence-config.md     # Overview, timing, goals
  email-01-welcome.md
  email-02-story.md
  ...

Mailchimp Format

Generate a CSV with columns: subject, preview_text, html_body, send_delay_days

ConvertKit / Kit Format

Generate plain text with merge tags: {{ subscriber.first_name }}

ActiveCampaign Format

Generate with their merge tags: %FIRSTNAME%

Include in sequence-config.md:

• Sequence name and goal
• Trigger event (what starts the sequence)
• Timing between emails
• Exit conditions (purchased, unsubscribed, clicked specific link)
• Recommended segments
• KPIs to track (open rate, click rate, conversion rate)
• Expected benchmarks by industry

Quality Checks

• Every email has 2 subject line variants for A/B testing
• Preview text is unique per email (not auto-generated from body)
• CTA is clear and appears at least once per email
• No email exceeds 300 words (200 is ideal)
• Sequence has logical emotional arc (value → trust → ask)
• Personalization tokens are used correctly
• Unsubscribe reminder is noted in sequence config
• Send timing accounts for weekends (don't send sales emails on Sunday)