Founder GTM System — Router
This skill routes to platform-specific strategies. For detailed playbooks, use the dedicated skills.
Quick Router
| User Wants |
Use This Skill |
Command |
| Twitter/X content or strategy |
twitter-x-gtm |
Direct user to ask "Twitter strategy" |
| LinkedIn content or strategy |
linkedin-gtm |
Direct user to ask "LinkedIn strategy" |
| Conference/event prep |
event-gtm |
Direct user to ask "CES planning" |
| Content creation/repurposing |
founder-content |
Direct user to ask "write a post" |
| Investor communication |
founder-fundraising |
Direct user to ask "investor update" |
When to Use This Skill
Use founder-gtm ONLY when:
- User asks general "what platform should I use?" questions
- User wants cross-platform strategy comparison
- User asks about overall GTM without specifying a platform
Cross-Platform Quick Reference
Posting Cadence
| Platform |
Frequency |
Best Times |
| Twitter/X |
3-5/day |
9-10 AM, 1-3 PM EST |
| LinkedIn |
3-4/week |
8-11 AM Tue-Thu |
Algorithm Commonalities (2025)
All platforms share these signals:
- Comments >> Likes — engagement depth matters most
- First hour critical — velocity determines distribution
- Saves = strongest signal — indicates true value
- AI content penalized — LinkedIn -30% reach, others similar
Content Adaptation Pattern
Same insight, different rendering:
| Platform |
Angle |
Format |
| Twitter/X |
Quick insight, spicy take |
<280 chars, thread for depth |
| LinkedIn |
Framework, professional lesson |
8-20 lines, spaced, carousel |
Investor Relationship Timeline (All Platforms)
| Phase |
Timeline |
Activities |
| Lurk |
12-6 months before raising |
Follow, observe, occasional engagement |
| Engage |
6-3 months |
Regular engagement, demonstrate expertise |
| Value-Add |
3-1 months |
Direct value-adds (intros, useful data) |
| Ask |
Raising |
Warm outreach referencing relationship |
Platform Selection Guide
| Goal |
Best Platform |
Why |
| Reach Western DTC brands |
Twitter/X |
Large DTC community |
| Reach investors/VCs |
LinkedIn |
78% research founders there pre-meeting |
| Build-in-public momentum |
Twitter/X |
Fastest feedback loop |
| Professional credibility |
LinkedIn |
Longer content, more depth |
| Conference networking |
All + event-gtm |
Cross-post with platform-native angles |
Tools by Platform
| Platform |
Recommended Tools |
| Twitter/X |
Typefully, Hypefury, Tweet Hunter |
| LinkedIn |
Taplio, AuthoredUp, Shield Analytics |
| Cross-platform |
Buffer, Hootsuite |
| Events |
LinkedIn Sales Navigator, Crunchbase |
Key Accounts to Engage
DTC Ecosystem (Twitter + LinkedIn)
- @mrsharma / Nik Sharma — Central DTC voice
- @ecomchasedimond / Chase Diamond — Email marketing
- @ashvin_melwani — AI creative early adopter
AI/Tech Investors
- @eladgil / Elad Gil — AI, ex-Google/Twitter
- @andrewchen / Andrew Chen — A16Z growth
- @dunkhippo33 / Elizabeth Yin — Hustle Fund early-stage
Founder Models
- @levelsio — Build-in-public pioneer
- @ShaanVP — Curiosity gap master
- @nikitabier — Irreverent expertise
Outbound Sequences
For cold outreach templates and sequences, see references/outbound.md.
Examples
Example 1: User asks "which platform should I focus on?"
Response pattern:
- Ask about their goal (brand awareness, investor reach, customer acquisition)
- Ask about their capacity (hours per week)
- Recommend based on:
- Limited time → Pick ONE platform, go deep
- DTC focus → Twitter first
- Investor focus → LinkedIn first
Example 2: User asks "help me with Twitter strategy"
Response:
"Let me use the Twitter/X GTM skill which has the detailed playbook."
→ Route to twitter-x-gtm skill
Example 3: User asks "write me a LinkedIn post about CES"
Response:
"I'll use both the LinkedIn GTM skill for format and voice, and the Event GTM skill for conference content strategy."
→ Use linkedin-gtm + event-gtm together
1---2name: founder-gtm3description: GTM strategy router for startup founders. Use for general distribution questions or when platform is unclear. For platform-specific work, prefer the dedicated skills (twitter-x-gtm, linkedin-gtm, event-gtm). Triggers on "GTM strategy", "distribution", "growth tactics", "which platform", or general marketing questions.4---56# Founder GTM System — Router78This skill routes to platform-specific strategies. For detailed playbooks, use the dedicated skills.910## Quick Router1112| User Wants | Use This Skill | Command |13|------------|---------------|---------|14| Twitter/X content or strategy | twitter-x-gtm | Direct user to ask "Twitter strategy" |15| LinkedIn content or strategy | linkedin-gtm | Direct user to ask "LinkedIn strategy" |16| Conference/event prep | event-gtm | Direct user to ask "CES planning" |17| Content creation/repurposing | founder-content | Direct user to ask "write a post" |18| Investor communication | founder-fundraising | Direct user to ask "investor update" |1920## When to Use This Skill2122Use founder-gtm ONLY when:231. User asks general "what platform should I use?" questions242. User wants cross-platform strategy comparison253. User asks about overall GTM without specifying a platform2627## Cross-Platform Quick Reference2829### Posting Cadence3031| Platform | Frequency | Best Times |32|----------|-----------|------------|33| Twitter/X | 3-5/day | 9-10 AM, 1-3 PM EST |34| LinkedIn | 3-4/week | 8-11 AM Tue-Thu |3536### Algorithm Commonalities (2025)3738All platforms share these signals:39- **Comments >> Likes** — engagement depth matters most40- **First hour critical** — velocity determines distribution41- **Saves = strongest signal** — indicates true value42- **AI content penalized** — LinkedIn -30% reach, others similar4344### Content Adaptation Pattern4546Same insight, different rendering:4748| Platform | Angle | Format |49|----------|-------|--------|50| Twitter/X | Quick insight, spicy take | <280 chars, thread for depth |51| LinkedIn | Framework, professional lesson | 8-20 lines, spaced, carousel |5253### Investor Relationship Timeline (All Platforms)5455| Phase | Timeline | Activities |56|-------|----------|------------|57| Lurk | 12-6 months before raising | Follow, observe, occasional engagement |58| Engage | 6-3 months | Regular engagement, demonstrate expertise |59| Value-Add | 3-1 months | Direct value-adds (intros, useful data) |60| Ask | Raising | Warm outreach referencing relationship |6162## Platform Selection Guide6364| Goal | Best Platform | Why |65|------|--------------|-----|66| Reach Western DTC brands | Twitter/X | Large DTC community |67| Reach investors/VCs | LinkedIn | 78% research founders there pre-meeting |68| Build-in-public momentum | Twitter/X | Fastest feedback loop |69| Professional credibility | LinkedIn | Longer content, more depth |70| Conference networking | All + event-gtm | Cross-post with platform-native angles |7172## Tools by Platform7374| Platform | Recommended Tools |75|----------|------------------|76| Twitter/X | Typefully, Hypefury, Tweet Hunter |77| LinkedIn | Taplio, AuthoredUp, Shield Analytics |78| Cross-platform | Buffer, Hootsuite |79| Events | LinkedIn Sales Navigator, Crunchbase |8081## Key Accounts to Engage8283### DTC Ecosystem (Twitter + LinkedIn)8485- @mrsharma / Nik Sharma — Central DTC voice86- @ecomchasedimond / Chase Diamond — Email marketing87- @ashvin_melwani — AI creative early adopter8889### AI/Tech Investors9091- @eladgil / Elad Gil — AI, ex-Google/Twitter92- @andrewchen / Andrew Chen — A16Z growth93- @dunkhippo33 / Elizabeth Yin — Hustle Fund early-stage9495### Founder Models9697- @levelsio — Build-in-public pioneer98- @ShaanVP — Curiosity gap master99- @nikitabier — Irreverent expertise100101---102103## Outbound Sequences104105For cold outreach templates and sequences, see [references/outbound.md](references/outbound.md).106107---108109## Examples110111### Example 1: User asks "which platform should I focus on?"112113**Response pattern:**1141. Ask about their goal (brand awareness, investor reach, customer acquisition)1152. Ask about their capacity (hours per week)1163. Recommend based on:117 - Limited time → Pick ONE platform, go deep118 - DTC focus → Twitter first119 - Investor focus → LinkedIn first120121### Example 2: User asks "help me with Twitter strategy"122123**Response:**124"Let me use the Twitter/X GTM skill which has the detailed playbook."125→ Route to twitter-x-gtm skill126127### Example 3: User asks "write me a LinkedIn post about CES"128129**Response:**130"I'll use both the LinkedIn GTM skill for format and voice, and the Event GTM skill for conference content strategy."131→ Use linkedin-gtm + event-gtm together
dvcrn