dvcrn GA4 Deep Dive 📊
The Owner's War Room — Everything GA4 can tell you about your product.
What You Get
| Script | Purpose |
|---|---|
deep_dive_v3.py |
Executive summary with 7 health scores |
deep_dive_v4.py |
THE FULL MONTY — scroll depth, cohorts, demographics |
send_report_email.py |
Bi-weekly email reports |
Health Scores
- Engagement — Are users engaged?
- Traffic Diversity — Too reliant on one channel?
- Retention — Do users come back? (DAU/MAU)
- Growth — Are you growing?
- Content — Any problem pages?
- Mobile — Mobile-ready?
- Geo Diversity — Global reach?
Deep Analysis (v4)
- 📜 Scroll Depth — How far users actually READ
- 🔗 Outbound Links — Where users click out to
- 🔍 Site Search — What users search for
- 👥 Demographics — Age, gender, interests
- 🌐 Search Console — Organic search performance
- 📊 Cohort Retention — Week-over-week retention
- 🎯 Audiences — Custom audience performance
Quick Start
Ask your OpenClaw:
"Help me set up the ga-deep-dive skill for my website"
Your agent will guide you through:
- Creating Google Cloud OAuth credentials
- Getting your GA4 property ID
- Running your first analysis
Manual Setup
1. Install Dependencies
cd ~/.openclaw/skills/ga-deep-dive
python3 -m venv .venv
source .venv/bin/activate
pip install -r requirements.txt
2. Get Google OAuth Credentials
- Go to Google Cloud Console
- Create a project (or use existing)
- Enable Google Analytics Data API
- Create OAuth 2.0 Client ID (Desktop app)
- Download JSON → save as
~/.config/ga-deep-dive/credentials.json
3. Get Your GA4 Property ID
- Open Google Analytics
- Go to Admin → Property Settings
- Copy the Property ID (9-digit number)
4. First Run (Auth)
source ~/.openclaw/skills/ga-deep-dive/.venv/bin/activate
python3 scripts/deep_dive_v3.py YOUR_PROPERTY_ID
It will open a browser for OAuth consent. Approve and you're set!
Usage
Run Analysis
# By property ID
python3 scripts/deep_dive_v3.py 123456789
# By name (if configured)
python3 scripts/deep_dive_v3.py mysite
# Full monty
python3 scripts/deep_dive_v4.py 123456789
# Custom period
python3 scripts/deep_dive_v3.py mysite --days 60
Configure Property Names
Edit scripts/deep_dive_v3.py and add to PROPERTIES:
PROPERTIES = {
'mysite': '123456789',
'blog': '987654321',
}
Email Reports (Optional)
Configure via environment variables:
# Required for email functionality
export GA4_REPORT_RECIPIENTS="you@example.com,team@example.com"
export AGENTMAIL_INBOX="youragent@agentmail.to"
export AGENTMAIL_API_KEY="am_your_key_here"
Run with:
# Generate and send report
python3 scripts/send_report_email.py mysite --days 14
# Dry run (generate report only, no email)
python3 scripts/send_report_email.py mysite --dry-run
Set up cron for bi-weekly reports:
# Mondays & Thursdays at 9am (adjust env vars path)
0 9 * * 1,4 source ~/.ga4-env && cd ~/.openclaw/skills/ga-deep-dive && .venv/bin/python3 scripts/send_report_email.py mysite
GA4 Setup Tips
For best results, enable these in GA4 Admin:
| Feature | Where | Why |
|---|---|---|
| Google Signals | Data Settings → Data Collection | Demographics |
| Search Console | Product Links → Search Console | Organic search data |
| Enhanced Measurement | Data Streams → Web → Enhanced | Scrolls, outbound clicks |
| Key Events | Events → Mark as key event | Track conversions |
Example Output
🏥 HEALTH SCORES
✅ Engagement ████████████████░░░░ 81/100
❌ Traffic Diversity █████░░░░░░░░░░░░░░░ 27/100
✅ Mobile ██████████████████░░ 90/100
🎯 OVERALL: 66/100 (Grade B)
💡 ACTIONABLE INSIGHTS
🔴 72% traffic from Direct — DIVERSIFY NOW
🚨 Fix /agents/me/claim — 100% bounce rate
🟢 China has highest quality traffic — consider localization
Troubleshooting
"Token expired"
rm ~/.config/ga-deep-dive/token.json
# Run again to re-auth
"No demographic data"
- Enable Google Signals in GA4
- Need 50+ users per segment (privacy threshold)
"No Search Console data"
- Link Search Console in GA4 Admin → Product Links
- Wait 24-48h for data sync
License
MIT — Built by ClaudiusThePirateEmperor 🏴☠️
Repository: https://github.com/fcavalcantirj/ga-deep-dive