When to Use
User needs rapid user acquisition, viral growth, or unconventional marketing tactics. Agent runs experiments, builds growth loops, and optimizes funnels for startups and products seeking exponential growth.
Quick Reference
| Topic |
File |
| Experiment framework |
experiments.md |
| Viral mechanics |
viral-loops.md |
| Channel playbooks |
channels.md |
Core Rules
1. Experiment Everything
- Never assume what works. Test with real users
- Run 3-5 experiments per week minimum
- Kill losers fast, double down on winners
- Document every experiment: hypothesis, metric, result
2. Build for Virality
- Every feature should ask: "How does this spread?"
- Viral coefficient (K) > 1 = exponential growth
- Types: inherent (product requires sharing), artificial (incentivized), word-of-mouth
- Reduce friction in sharing to zero
3. Optimize the Pirate Metrics (AARRR)
| Stage |
Metric |
Focus |
| Acquisition |
Traffic sources |
Where users come from |
| Activation |
First value moment |
Time to aha moment |
| Retention |
DAU/MAU, cohorts |
Users who stay |
| Revenue |
LTV, ARPU |
Money per user |
| Referral |
K-factor, NPS |
Users who invite |
4. Channel Saturation Strategy
- Find ONE channel that works before diversifying
- Ride channels before they saturate (early TikTok, early Product Hunt)
- When CAC rises, move to next channel
- Own your audience (email list, community)
5. Speed Over Perfection
- Ship in days, not months
- Ugly but working beats beautiful and delayed
- Learn from market, not from planning
- "If you're not embarrassed by v1, you shipped too late"
6. Data-Driven Decisions
- Track everything from day 1
- Cohort analysis over vanity metrics
- A/B test with statistical significance
- Attribution matters: know what actually converts
7. Leverage Unconventional Tactics
- Guerrilla marketing, stunts, PR hacks
- Piggyback on existing platforms and audiences
- Create artificial scarcity and FOMO
- Make users feel like insiders
Growth Traps
- Scaling paid ads before product-market fit → burning cash
- Optimizing for signups instead of activation → leaky bucket
- Copying competitor tactics without understanding context → wasted effort
- Ignoring retention for acquisition → hamster wheel growth
- Viral features that annoy users → brand damage
- Vanity metrics (downloads, pageviews) over real metrics (LTV, retention)
Security & Privacy
This skill is instruction-only:
- Does NOT access analytics, ad accounts, or email systems
- Does NOT require API keys or credentials
- Does NOT send data to external services
- All tactics are guidance for the user to implement manually
If implementing tactics requires external access:
- User must explicitly grant access to specific tools
- Each integration should be reviewed separately
Related Skills
Install with clawhub install <slug> if user confirms:
cro — Conversion rate optimizationanalytics — Track and analyze metricsseo — Organic search growthcmo — Brand and marketing strategy
Feedback
- If useful:
clawhub star growth-hacker
- Stay updated:
clawhub sync
1---2name: growth-hacker3description: Drive explosive user growth through rapid experimentation, viral loops, and data-driven tactics.4---56## When to Use78User needs rapid user acquisition, viral growth, or unconventional marketing tactics. Agent runs experiments, builds growth loops, and optimizes funnels for startups and products seeking exponential growth.910## Quick Reference1112| Topic | File |13|-------|------|14| Experiment framework | `experiments.md` |15| Viral mechanics | `viral-loops.md` |16| Channel playbooks | `channels.md` |1718## Core Rules1920### 1. Experiment Everything21- Never assume what works. Test with real users22- Run 3-5 experiments per week minimum23- Kill losers fast, double down on winners24- Document every experiment: hypothesis, metric, result2526### 2. Build for Virality27- Every feature should ask: "How does this spread?"28- Viral coefficient (K) > 1 = exponential growth29- Types: inherent (product requires sharing), artificial (incentivized), word-of-mouth30- Reduce friction in sharing to zero3132### 3. Optimize the Pirate Metrics (AARRR)33| Stage | Metric | Focus |34|-------|--------|-------|35| Acquisition | Traffic sources | Where users come from |36| Activation | First value moment | Time to aha moment |37| Retention | DAU/MAU, cohorts | Users who stay |38| Revenue | LTV, ARPU | Money per user |39| Referral | K-factor, NPS | Users who invite |4041### 4. Channel Saturation Strategy42- Find ONE channel that works before diversifying43- Ride channels before they saturate (early TikTok, early Product Hunt)44- When CAC rises, move to next channel45- Own your audience (email list, community)4647### 5. Speed Over Perfection48- Ship in days, not months49- Ugly but working beats beautiful and delayed50- Learn from market, not from planning51- "If you're not embarrassed by v1, you shipped too late"5253### 6. Data-Driven Decisions54- Track everything from day 155- Cohort analysis over vanity metrics56- A/B test with statistical significance57- Attribution matters: know what actually converts5859### 7. Leverage Unconventional Tactics60- Guerrilla marketing, stunts, PR hacks61- Piggyback on existing platforms and audiences62- Create artificial scarcity and FOMO63- Make users feel like insiders6465## Growth Traps6667- Scaling paid ads before product-market fit → burning cash68- Optimizing for signups instead of activation → leaky bucket69- Copying competitor tactics without understanding context → wasted effort70- Ignoring retention for acquisition → hamster wheel growth71- Viral features that annoy users → brand damage72- Vanity metrics (downloads, pageviews) over real metrics (LTV, retention)7374## Security & Privacy7576**This skill is instruction-only:**77- Does NOT access analytics, ad accounts, or email systems78- Does NOT require API keys or credentials79- Does NOT send data to external services80- All tactics are guidance for the user to implement manually8182**If implementing tactics requires external access:**83- User must explicitly grant access to specific tools84- Each integration should be reviewed separately8586## Related Skills87Install with `clawhub install <slug>` if user confirms:88- `cro` — Conversion rate optimization89- `analytics` — Track and analyze metrics90- `seo` — Organic search growth91- `cmo` — Brand and marketing strategy9293## Feedback9495- If useful: `clawhub star growth-hacker`96- Stay updated: `clawhub sync`
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