WeChat Article Writer
Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.
Key Principles
- Pyramid Principle: Main conclusion first, then supporting arguments
- Engaging hooks: First 60 seconds must grab attention
- Emotional closing: End with call-to-action and engagement prompt
- Human tone: Avoid AI-generated patterns and phrasing
- Reader-focused: Address "you" directly, solve real problems
Article Parameters
Define before writing:
| Element |
Options |
| Purpose |
Inform, Inspire, Persuade, Entertain |
| Tone |
Professional, Casual, Inspirational, Humorous |
| Length |
Short: 800-1,200 words, Standard: 1,200-2,000 words |
| Action |
Read, Share, Comment, Follow |
Title Formulas
- Numbered List: "7 Time Management Tips to Add 2 Hours to Your Day"
- How-to: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"
- Contrast: "The Hard Work You're Doing Is Destroying Your Career"
- Question: "Why You Learn Everything Yet Still Struggle"
- Story: "From 5K to 50K Monthly: His 3-Year Secret Weapon"
- Curiosity: "3 Negotiation Tricks Communication Experts Never Tell You"
Article Structure
Opening (10-15%)
├── Hook: Grab attention immediately
├── Bridge: Connect to reader's pain
├── Promise: What they'll gain
└── Preview: Roadmap ahead
Body (70-75%)
├── Point 1: Subheading → Explanation → Example → Action
├── Point 2: Subheading → Explanation → Example → Action
└── Point 3: Subheading → Explanation → Example → Action
Closing (10-15%)
├── Summary: Recap key points
├── CTA: Specific action to take
└── Prompt: Question to drive comments
Hook Techniques
| Type |
Example |
| Direct address |
"Do you also struggle with..." |
| Contrarian |
"Most people get this wrong..." |
| Story |
"Last week, my student Wang..." |
| Stat |
"80% of people will..." |
| Question |
"Why does..." |
Body Content Guidelines
Each point should include:
- Subheading - Clear, benefit-oriented, parallel structure
- Explanation - What and why
- Evidence - Data, example, or story
- Actionable tip - How to apply
Content principles:
- Use specific examples, not abstractions
- Mix data with stories
- Include "you" to involve reader
- Break text every 3-4 paragraphs
- Use emojis for visual interest
- Highlight key phrases in bold
Closing Elements
CTA Examples:
- "Share with friends who need this"
- "Share your experience in comments"
- "Follow for daily growth tips"
- "Like to help others discover this"
Engagement Prompts:
- Ask a question to encourage comments
- Create a conversation starter
- Invite opinion on the topic
Output Format
# [Compelling Title]
## Opening
[Hook paragraph - grab attention immediately]
[Bridge - connect to reader's pain]
[Promise and preview - what they'll gain]
## Body
### [Benefit-Oriented Subheading 1]
[Explanation with specific examples]
💡 **Actionable Tip:** [Specific takeaway]
### [Benefit-Oriented Subheading 2]
[Explanation with specific examples]
💡 **Actionable Tip:** [Specific takeaway]
### [Benefit-Oriented Subheading 3]
[Explanation with specific examples]
💡 **Actionable Tip:** [Specific takeaway]
## Closing
[Summary of key points in fresh words]
[Call to action - specific, immediate]
---
**💬 Discussion**
[Question to prompt comments]
---
*Author: [Name]*
*Source: [Account Name]*
Common Article Types
| Type |
Structure |
Tone |
| How-to |
Problem → Solution Steps → Examples |
Helpful, practical |
| Listicle |
Intro → X Tips → Conclusion |
Scannable, concise |
| Story-Driven |
Story → Insight → Application |
Engaging, emotional |
| Opinion |
Provocative → Arguments → Evidence |
Authoritative |
| Case Study |
Background → Challenge → Solution → Results |
Analytical |
Writing Tips
Engagement:
- Speak directly to "you"
- Ask rhetorical questions
- Create emotional resonance
- Use specific details
Readability:
- Write conversationally
- Avoid jargon
- Use simple words
- Short sentences and paragraphs
Sharing Triggers:
- Include surprising insights
- Create "a-ha!" moments
- Make reader look smart sharing it
- Provide practical tips
Common Mistakes
| Avoid |
Do Instead |
| Generic filler opening |
Start with attention-grabbing hook |
| Bury main point at end |
State core message upfront |
| Long paragraphs |
Keep paragraphs 1-3 sentences |
| Abstract concepts |
Use specific examples |
| No call to action |
End with clear CTA |
| Pure information |
Include actionable takeaways |
Integration
Reference `jackyshen-list-methods** skill for:
- Pyramid Principle structure
- NLP language patterns
- ORID reflective questions
1---2name: jackyshen-write-wechat-article3description: Use when user asks to "write WeChat article", "create 公众号文章", "write media content", or needs engaging articles for WeChat Official Accounts. Applies Pyramid Principle, engaging hooks, and reader-focused writing.4---56# WeChat Article Writer78Write engaging WeChat Official Account articles that capture attention, provide value, and drive engagement. Output in Markdown—use plain characters for tables (no MD tables) since WeChat editor cannot parse them.910## Key Principles1112- **Pyramid Principle**: Main conclusion first, then supporting arguments13- **Engaging hooks**: First 60 seconds must grab attention14- **Emotional closing**: End with call-to-action and engagement prompt15- **Human tone**: Avoid AI-generated patterns and phrasing16- **Reader-focused**: Address "you" directly, solve real problems1718## Article Parameters1920Define before writing:21| Element | Options |22|---------|---------|23| **Purpose** | Inform, Inspire, Persuade, Entertain |24| **Tone** | Professional, Casual, Inspirational, Humorous |25| **Length** | Short: 800-1,200 words, Standard: 1,200-2,000 words |26| **Action** | Read, Share, Comment, Follow |2728## Title Formulas2930- **Numbered List**: "7 Time Management Tips to Add 2 Hours to Your Day"31- **How-to**: "How to Run Efficient Meetings? 3 Steps to Cut Time in Half"32- **Contrast**: "The Hard Work You're Doing Is Destroying Your Career"33- **Question**: "Why You Learn Everything Yet Still Struggle"34- **Story**: "From 5K to 50K Monthly: His 3-Year Secret Weapon"35- **Curiosity**: "3 Negotiation Tricks Communication Experts Never Tell You"3637## Article Structure3839```40Opening (10-15%)41├── Hook: Grab attention immediately42├── Bridge: Connect to reader's pain43├── Promise: What they'll gain44└── Preview: Roadmap ahead4546Body (70-75%)47├── Point 1: Subheading → Explanation → Example → Action48├── Point 2: Subheading → Explanation → Example → Action49└── Point 3: Subheading → Explanation → Example → Action5051Closing (10-15%)52├── Summary: Recap key points53├── CTA: Specific action to take54└── Prompt: Question to drive comments55```5657## Hook Techniques5859| Type | Example |60|------|---------|61| Direct address | "Do you also struggle with..." |62| Contrarian | "Most people get this wrong..." |63| Story | "Last week, my student Wang..." |64| Stat | "80% of people will..." |65| Question | "Why does..." |6667## Body Content Guidelines6869**Each point should include:**701. **Subheading** - Clear, benefit-oriented, parallel structure712. **Explanation** - What and why723. **Evidence** - Data, example, or story734. **Actionable tip** - How to apply7475**Content principles:**76- Use specific examples, not abstractions77- Mix data with stories78- Include "you" to involve reader79- Break text every 3-4 paragraphs80- Use emojis for visual interest81- Highlight key phrases in bold8283## Closing Elements8485**CTA Examples:**86- "Share with friends who need this"87- "Share your experience in comments"88- "Follow for daily growth tips"89- "Like to help others discover this"9091**Engagement Prompts:**92- Ask a question to encourage comments93- Create a conversation starter94- Invite opinion on the topic9596## Output Format9798```markdown99# [Compelling Title]100101## Opening102103[Hook paragraph - grab attention immediately]104105[Bridge - connect to reader's pain]106107[Promise and preview - what they'll gain]108109## Body110111### [Benefit-Oriented Subheading 1]112113[Explanation with specific examples]114115💡 **Actionable Tip:** [Specific takeaway]116117### [Benefit-Oriented Subheading 2]118119[Explanation with specific examples]120121💡 **Actionable Tip:** [Specific takeaway]122123### [Benefit-Oriented Subheading 3]124125[Explanation with specific examples]126127💡 **Actionable Tip:** [Specific takeaway]128129## Closing130131[Summary of key points in fresh words]132133[Call to action - specific, immediate]134135---136137**💬 Discussion**138[Question to prompt comments]139140---141142*Author: [Name]*143*Source: [Account Name]*144```145146## Common Article Types147148| Type | Structure | Tone |149|------|-----------|------|150| **How-to** | Problem → Solution Steps → Examples | Helpful, practical |151| **Listicle** | Intro → X Tips → Conclusion | Scannable, concise |152| **Story-Driven** | Story → Insight → Application | Engaging, emotional |153| **Opinion** | Provocative → Arguments → Evidence | Authoritative |154| **Case Study** | Background → Challenge → Solution → Results | Analytical |155156## Writing Tips157158**Engagement:**159- Speak directly to "you"160- Ask rhetorical questions161- Create emotional resonance162- Use specific details163164**Readability:**165- Write conversationally166- Avoid jargon167- Use simple words168- Short sentences and paragraphs169170**Sharing Triggers:**171- Include surprising insights172- Create "a-ha!" moments173- Make reader look smart sharing it174- Provide practical tips175176## Common Mistakes177178| Avoid | Do Instead |179|-------|------------|180| Generic filler opening | Start with attention-grabbing hook |181| Bury main point at end | State core message upfront |182| Long paragraphs | Keep paragraphs 1-3 sentences |183| Abstract concepts | Use specific examples |184| No call to action | End with clear CTA |185| Pure information | Include actionable takeaways |186187## Integration188189Reference `jackyshen-list-methods** skill for:190- Pyramid Principle structure191- NLP language patterns192- ORID reflective questions