How do I install the Local Lead Gen skill?

Run npx skillmds@latest add dvcrn/local-lead-gen in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Local Lead Gen safe to use?

This skill has not completed SkillMD's automated safety review yet. Independent scanners report: SkillSpector: PASS, Skill Scanner: PASS. Capability flags: executes scripts. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Local Lead Gen?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Local Lead Gen free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Local Lead Gen?

dvcrn (@dvcrn) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Local Lead Gen by dvcrn — Agent Skill

Name: Local Lead Gen
Rating: 4.666666666666667 (3 reviews)
Author: dvcrn

Local Lead Gen

Automated local business lead generation and cold outreach pipeline. Scans businesses by niche and city, scores their websites (SSL, mobile, speed, design), identifies bad/outdated sites, enriches with contact info, and sends personalized cold emails pitching services. Use when building lead gen pipelines, prospecting local businesses, finding companies with bad websites, automating cold outreach, or setting up recurring business development workflows.

dvcrn Updated Sep 8, 2026 32 repo stars

File contents

Local Lead Gen — Automated Business Prospecting & Outreach

Find local businesses with bad websites, score them, and auto-email personalized pitches.

Pipeline Overview

Scan — Search businesses by niche + city via Brave Search API
Score — Check each site: SSL, mobile-friendly, speed, design age, broken elements (0-100)
Filter — Flag sites scoring <40 as outreach candidates
Enrich — Extract emails from contact pages using DeepCrawl or direct scraping
Email — Send personalized cold emails via Resend (or any SMTP provider)
Track — Log all leads to Google Sheets or CSV with status tracking

Requirements

Brave Search API key — for business discovery (free tier available)
Resend API key (or SMTP credentials) — for sending cold emails
DeepCrawl API key (optional) — for better contact page parsing
Google Sheets OAuth (optional) — for lead tracking

Quick Start

# Set environment variables
export BRAVE_API_KEY=your_key
export RESEND_API_KEY=your_key

# Run the scanner
node scripts/bad-website-hunter.js --niche "restaurants" --city "Austin TX" --limit 20

Configuration

Edit scripts/config.json to customize:

Target niches and cities
Score thresholds for outreach
Email templates and sender info
Suppression list (unsubscribed emails)

Scripts

scripts/bad-website-hunter.js — Main pipeline: scan → score → enrich → email
scripts/config.json — Pipeline configuration

Email Templates

The default cold email template pitches web design/development services. Customize in config.json:

Subject: Quick question about {business_name}'s website

Hi {first_name},

I was looking at {business_name}'s website and noticed a few things 
that might be costing you customers: {issues_found}.

I help local businesses in {city} modernize their online presence. 
Would you be open to a quick chat about what an upgrade could look like?

Best,
{sender_name}

Scaling

Small towns (pop 5-30K) yield the highest percentage of bad sites
Best niches: restaurants, auto repair, salons, contractors, law offices
Send 10-25 emails per day per domain to avoid spam flags
Rotate sending domains if scaling past 50/day
Add drip sequences (follow-up emails at day 3 and day 7)

References

See references/scoring-criteria.md for website scoring methodology
See references/email-best-practices.md for cold email deliverability tips

---name: local-lead-gendescription: Automated local business lead generation and cold outreach pipeline. Scans businesses by niche and city, scores their websites (SSL, mobile, speed, design), identifies bad/outdated sites, enriches with contact info, and sends personalized cold emails pitching services. Use when building lead gen pipelines, prospecting local businesses, finding companies with bad websites, automating cold outreach, or setting up recurring business development workflows.---# Local Lead Gen — Automated Business Prospecting & OutreachFind local businesses with bad websites, score them, and auto-email personalized pitches.## Pipeline Overview1. **Scan** — Search businesses by niche + city via Brave Search API2. **Score** — Check each site: SSL, mobile-friendly, speed, design age, broken elements (0-100)3. **Filter** — Flag sites scoring <40 as outreach candidates4. **Enrich** — Extract emails from contact pages using DeepCrawl or direct scraping5. **Email** — Send personalized cold emails via Resend (or any SMTP provider)6. **Track** — Log all leads to Google Sheets or CSV with status tracking## Requirements- **Brave Search API key** — for business discovery (free tier available)- **Resend API key** (or SMTP credentials) — for sending cold emails- **DeepCrawl API key** (optional) — for better contact page parsing- **Google Sheets OAuth** (optional) — for lead tracking## Quick Start```bash# Set environment variablesexport BRAVE_API_KEY=your_keyexport RESEND_API_KEY=your_key# Run the scannernode scripts/bad-website-hunter.js --niche "restaurants" --city "Austin TX" --limit 20```## ConfigurationEdit `scripts/config.json` to customize:- Target niches and cities- Score thresholds for outreach- Email templates and sender info- Suppression list (unsubscribed emails)## Scripts- `scripts/bad-website-hunter.js` — Main pipeline: scan → score → enrich → email- `scripts/config.json` — Pipeline configuration## Email TemplatesThe default cold email template pitches web design/development services. Customize in config.json:```Subject: Quick question about {business_name}'s websiteHi {first_name},I was looking at {business_name}'s website and noticed a few things that might be costing you customers: {issues_found}.I help local businesses in {city} modernize their online presence. Would you be open to a quick chat about what an upgrade could look like?Best,{sender_name}```## Scaling- **Small towns** (pop 5-30K) yield the highest percentage of bad sites- **Best niches**: restaurants, auto repair, salons, contractors, law offices- **Send 10-25 emails per day** per domain to avoid spam flags- **Rotate sending domains** if scaling past 50/day- **Add drip sequences** (follow-up emails at day 3 and day 7)## References- See `references/scoring-criteria.md` for website scoring methodology- See `references/email-best-practices.md` for cold email deliverability tips

Frequently asked questions