McKinsey PPT Design Framework
Overview
This skill encodes the complete design specification for professional business presentations — a consultant-grade PowerPoint framework based on McKinsey design principles. It includes:
- 36 layout patterns across 7 categories (structure, data, framework, comparison, narrative, timeline, team)
- Color system and strict typography hierarchy
- Python-pptx code patterns ready to copy and customize
- Three-layer defense against file corruption (zero
p:styleleaks) - Chinese + English font handling (KaiTi / Georgia / Arial)
All specifications have been refined through iterative user feedback to ensure visual consistency and professional polish.
When to Use This Skill
Use this skill when users ask to:
- Create presentations — pitch decks, strategy presentations, quarterly reviews, board meeting slides, consulting deliverables, project proposals, business plans
- Generate slides programmatically — using python-pptx to produce .pptx files from scratch
- Apply professional design — McKinsey / BCG / Bain consulting style, clean flat design, no shadows or gradients
- Build specific slide types — cover pages, data dashboards, 2x2 matrices, timelines, funnels, team introductions, executive summaries, comparison layouts
- Fix PPT issues — file corruption ("needs repair"), shadow/3D artifacts, inconsistent fonts, Chinese text rendering problems
- Maintain design consistency — unified color palette, font hierarchy, spacing, and line treatments across all slides
Core Design Philosophy
McKinsey Design Principles
Extreme Minimalism - Remove all non-essential visual elements
- No color blocks unless absolutely necessary
- Lines: thin, flat, no shadows or 3D effects
- Shapes: simple, clean, no gradients
- Text: clear hierarchy, maximum readability
Consistency - Repeat visual language across all slides
- Unified color palette (navy + cyan + grays)
- Consistent font sizes and weights for same content types
- Aligned spacing and margins
- Matching line widths and styles
Hierarchy - Guide viewer through information
- Title bar (22pt) → Sub-headers (18pt) → Body (14pt) → Details (9pt)
- Navy for primary elements, gray for secondary, black for divisions
- Visual weight through bold, color, size (not through effects)
Flat Design - No 3D, shadows, or gradients
- Pure solid colors only
- All lines are simple strokes with no effects
- Shapes have no shadow or reflection effects
- Circles are solid fills, not 3D spheres
Design Specifications
Color Palette
All colors in RGB format for python-pptx:
| Color Name | Hex | RGB | Usage | Notes |
|---|---|---|---|---|
| NAVY | #051C2C | (5, 28, 44) | Primary, titles, circles | Corporate, formal tone |
| CYAN | #00A9F4 | (0, 169, 244) | Originally used in v1 | DEPRECATED - Use NAVY for consistency |
| WHITE | #FFFFFF | (255, 255, 255) | Backgrounds, text | On navy backgrounds only |
| BLACK | #000000 | (0, 0, 0) | Lines, text separators | For clarity and contrast |
| DARK_GRAY | #333333 | (51, 51, 51) | Body text, descriptions | Main content text |
| MED_GRAY | #666666 | (102, 102, 102) | Secondary text, labels | Softer tone than DARK_GRAY |
| LINE_GRAY | #CCCCCC | (204, 204, 204) | Light separators, table rows | Table separators only |
| BG_GRAY | #F2F2F2 | (242, 242, 242) | Background panels | Takeaway/highlight areas |
Key Rule: Use navy (#051C2C) everywhere, especially for:
- All circle indicators (A, B, C, 1, 2, 3)
- All action titles
- All primary section headers
- All TOC highlight colors
Typography System
Font Families
English Headers: Georgia (serif, elegant)
English Body: Arial (sans-serif, clean)
Chinese (ALL): KaiTi (楷体, traditional brush style)
(fallback: SimSun 宋体)
Critical Implementation:
def set_ea_font(run, typeface='KaiTi'):
"""Set East Asian font for Chinese text"""
rPr = run._r.get_or_add_rPr()
ea = rPr.find(qn('a:ea'))
if ea is None:
ea = rPr.makeelement(qn('a:ea'), {})
rPr.append(ea)
ea.set('typeface', typeface)
Every paragraph with Chinese text MUST apply set_ea_font() to all runs.
Font Size Hierarchy
| Size | Type | Examples | Notes |
|---|---|---|---|
| 44pt | Cover Title | "项目名称" | Cover slide only, Georgia |
| 28pt | Section Header | "目录" (TOC title) | Largest body content, Georgia |
| 24pt | Subtitle | Tagline on cover | Cover slide only |
| 22pt | Action Title | Slide title bars | Main content titles, bold, Georgia |
| 18pt | Sub-Header | Column headers, section names | Supporting titles |
| 16pt | Emphasis Text | Bottom takeaway on slide 8 | Callout text, bold |
| 14pt | Body Text | Tables, lists, descriptions | PRIMARY BODY SIZE, all main content |
| 9pt | Footnote | Source attribution | Smallest, gray color only |
No other sizes should be used - stick to this hierarchy exclusively.
Line Treatment (CRITICAL)
Line Rendering Rules
- All lines are FLAT - no shadows, no effects, no 3D
- Remove theme style references - prevents automatic shadow application
- Solid color only - no gradients or patterns
- Width varies by context - see table below
Line Width Specifications
| Usage | Width | Color | Context |
|---|---|---|---|
| Title separator (under action titles) | 0.5pt | BLACK | Below 22pt title |
| Column/section divider (under headers) | 0.5pt | BLACK | Below 18pt headers |
| Table header line | 1.0pt | BLACK | Between header and first row |
| Table row separator | 0.5pt | LINE_GRAY (#CCCCCC) | Between table rows |
| Timeline line (roadmap) | 0.75pt | LINE_GRAY | Background for phase indicators |
| Cover accent line | 2.0pt | NAVY | Decorative bottom-left on cover |
| Column internal divider | 0.5pt | BLACK | Between "是什么" and "独到之处" |
Code Implementation (v1.1 — Rectangle-based Lines)
CRITICAL: Do NOT use slide.shapes.add_connector() for lines. Connectors carry <p:style> elements that reference theme effects and cause file corruption. Instead, draw lines as ultra-thin rectangles:
def add_hline(slide, x, y, length, color=BLACK, thickness=Pt(0.5)):
"""Draw a horizontal line using a thin rectangle (no connector, no p:style)."""
from pptx.util import Emu
h = max(int(thickness), Emu(6350)) # minimum ~0.5pt
return add_rect(slide, x, y, length, h, color)
IMPORTANT: Never use add_connector() — it causes file corruption. Always use add_hline() (thin rectangle).
Post-Save Full Cleanup (v1.1 — Nuclear Sanitization)
After prs.save(outpath), ALWAYS run full cleanup that sanitizes both theme XML and all slide XML:
import zipfile, os
from lxml import etree
def full_cleanup(outpath):
"""Remove ALL p:style from every slide + theme shadows/3D."""
tmppath = outpath + '.tmp'
with zipfile.ZipFile(outpath, 'r') as zin:
with zipfile.ZipFile(tmppath, 'w', zipfile.ZIP_DEFLATED) as zout:
for item in zin.infolist():
data = zin.read(item.filename)
if item.filename.endswith('.xml'):
root = etree.fromstring(data)
ns_p = 'http://schemas.openxmlformats.org/presentationml/2006/main'
ns_a = 'http://schemas.openxmlformats.org/drawingml/2006/main'
# Remove ALL p:style elements from all shapes/connectors
for style in root.findall(f'.//{{{ns_p}}}style'):
style.getparent().remove(style)
# Remove shadows and 3D from theme
if 'theme' in item.filename.lower():
for tag in ['outerShdw', 'innerShdw', 'scene3d', 'sp3d']:
for el in root.findall(f'.//{{{ns_a}}}{tag}'):
el.getparent().remove(el)
data = etree.tostring(root, xml_declaration=True,
encoding='UTF-8', standalone=True)
zout.writestr(item, data)
os.replace(tmppath, outpath)
Text Box & Shape Treatment
Text Box Padding
All text boxes must have consistent internal padding to prevent text touching edges:
bodyPr = tf._txBody.find(qn('a:bodyPr'))
# All margins: 45720 EMUs = ~0.05 inches
for attr in ['lIns','tIns','rIns','bIns']:
bodyPr.set(attr, '45720')
Vertical Anchoring
Text must be anchored correctly based on usage:
| Content Type | Anchor | Code | Notes |
|---|---|---|---|
| Action titles | MIDDLE | anchor='ctr' |
Centered vertically in bar |
| Body text | TOP | anchor='t' |
Default, aligns to top |
| Labels | CENTER | anchor='ctr' |
For circle labels |
anchor_map = {
MSO_ANCHOR.MIDDLE: 'ctr',
MSO_ANCHOR.BOTTOM: 'b',
MSO_ANCHOR.TOP: 't'
}
bodyPr.set('anchor', anchor_map.get(anchor, 't'))
Shape Styling
All shapes (rectangles, circles) must have:
- Solid fill color (no gradients)
- NO border/line (
shape.line.fill.background()) - p:style removed immediately after creation (
_clean_shape()) - No shadow effects (enforced by both inline cleanup and post-save full_cleanup)
def _clean_shape(shape):
"""Remove p:style from any shape to prevent effect references."""
sp = shape._element
style = sp.find(qn('p:style'))
if style is not None:
sp.remove(style)
shape = slide.shapes.add_shape(MSO_SHAPE.RECTANGLE, left, top, width, height)
shape.fill.solid()
shape.fill.fore_color.rgb = BG_GRAY
shape.line.fill.background() # CRITICAL: removes border
_clean_shape(shape) # CRITICAL: removes p:style
Layout Patterns
Slide Dimensions
prs.slide_width = Inches(13.333)
prs.slide_height = Inches(7.5)
Widescreen format (16:9), standard for all presentations.
Standard Margin/Padding
| Position | Size | Usage |
|---|---|---|
| Left margin | 0.8" | Default left edge |
| Right margin | 0.8" | Default right edge |
| Top (below title) | 1.4" | Content start position |
| Bottom | 7.05" | Source text baseline |
| Title bar height | 0.9" | Action title bar |
| Title bar top | 0.15" | From slide top |
Slide Type Patterns
1. Cover Slide (Slide 1)
Layout:
- Navy bar at very top (0.05" height)
- Main title centered (44pt, Georgia, navy) at y=2.2"
- Subtitle (24pt, dark gray) at y=3.5"
- Date/info (14pt, med gray) at y=4.5"
- Decorative navy line at x=1", y=6.8" (2" wide, 2pt)
Code template:
s1 = prs.slides.add_slide(prs.slide_layouts[6])
add_rect(s1, 0, 0, prs.slide_width, Inches(0.05), NAVY)
add_text(s1, Inches(1), Inches(2.2), Inches(11), Inches(1.0),
'项目名称', font_size=Pt(44), font_name='Georgia',
font_color=NAVY, bold=True, ea_font='KaiTi')
add_text(s1, Inches(1), Inches(3.5), Inches(11), Inches(0.6),
'副标题描述', font_size=Pt(24),
font_color=DARK_GRAY, ea_font='KaiTi')
add_text(s1, Inches(1), Inches(4.5), Inches(11), Inches(0.5),
'演示文稿 | 2026年3月', font_size=BODY_SIZE,
font_color=MED_GRAY, ea_font='KaiTi')
add_line(s1, Inches(1), Inches(6.8), Inches(4), Inches(6.8),
color=NAVY, width=Pt(2))
2. Action Title Slide (Most Content Slides)
Every main content slide has this structure:
┌─────────────────────────────────────────┐ 0.15"
│ ▌ Action Title (22pt, bold, black) │ ← TITLE_BAR_H = 0.9"
├─────────────────────────────────────────┤ 1.05"
│ │
│ Content area (starts at 1.4") │
│ [Tables, lists, text, etc.] │
│ │
│ │
│ ────────────────────────────────────── │ 7.05"
│ Source: ... │ 9pt, med gray
└─────────────────────────────────────────┘ 7.5"
Code pattern:
s = prs.slides.add_slide(prs.slide_layouts[6])
add_action_title(s, 'Slide Title Here')
# Then add content below y=1.4"
add_source(s, 'Source attribution')
3. Table Layout (Slide 4 - Five Capabilities)
Structure:
- Header row with column names (BODY_SIZE, gray, bold)
- 1.0pt black line under header
- Data rows (1.0" height each, 14pt text)
- 0.5pt gray line between rows
- 3 columns: Module (1.6" wide), Function (5.0"), Scene (5.1")
# Headers
add_text(s4, left, top, width, height, text,
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
# Header line (thicker)
add_line(s4, left, top + Inches(0.5), left + full_width, top + Inches(0.5),
color=BLACK, width=Pt(1.0))
# Rows
for i, (col1, col2, col3) in enumerate(rows):
y = header_y + row_height * i
add_text(s4, left, y, col1_w, row_h, col1, ...)
add_text(s4, left + col1_w, y, col2_w, row_h, col2, ...)
add_text(s4, left + col1_w + col2_w, y, col3_w, row_h, col3, ...)
# Row separator
add_line(s4, left, y + row_h, left + full_w, y + row_h,
color=LINE_GRAY, width=Pt(0.5))
4. Three-Column Overview (Slide 5)
Layout:
- Left column (4.1" wide): "是什么"
- Middle column (4.1" wide): "独到之处"
- Right 1/4 (2.5" wide) gray panel: "Key Takeaways"
0.8" 4.9" 5.3" 9.4" 10.0" 12.5"
|-----|-----|-----|-----|------|
│左 │ │ 中 │ │ 右 │
└─────────────────────────────┘
Code:
left_x = Inches(0.8)
col_w5 = Inches(4.1)
mid_x = Inches(5.3)
takeaway_left = Inches(10.0)
takeaway_width = Inches(2.5)
# Left column
add_text(s5, left_x, content_top, col_w5, ...)
add_text(s5, left_x, content_top + Inches(0.6), col_w5, ...,
bullet=True, line_spacing=Pt(8))
# Right gray takeaway area
add_rect(s5, takeaway_left, Inches(1.2), takeaway_width, Inches(5.6), BG_GRAY)
add_text(s5, takeaway_left + Inches(0.15), Inches(1.35), takeaway_width - Inches(0.3), ...,
'Key Takeaways', font_size=BODY_SIZE, color=NAVY, bold=True)
add_text(s5, takeaway_left + Inches(0.15), Inches(1.9), takeaway_width - Inches(0.3), ...,
[f'{i+1}. {t}' for i, t in enumerate(takeaways)], line_spacing=Pt(10))
类别 A:结构导航
5. Section Divider (章节分隔页)
适用场景: 多章节演示文稿的章节过渡页,用于视觉上分隔不同主题模块。
┌──┬──────────────────────────────────────┐
│N │ │
│A │ 第一部分 │
│V │ 章节标题(28pt, NAVY, bold) │
│Y │ 副标题说明文字 │
│ │ │
└──┴──────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_rect(s, 0, 0, Inches(0.6), SH, NAVY)
add_text(s, Inches(1.2), Inches(2.0), Inches(10), Inches(0.8),
'第一部分', font_size=SUB_HEADER_SIZE, font_color=MED_GRAY, font_name='Georgia')
add_text(s, Inches(1.2), Inches(2.8), Inches(10), Inches(1.2),
'章节标题', font_size=HEADER_SIZE, font_color=NAVY, bold=True, font_name='Georgia')
add_text(s, Inches(1.2), Inches(4.2), Inches(10), Inches(0.6),
'副标题说明文字', font_size=BODY_SIZE, font_color=DARK_GRAY)
6. Table of Contents / Agenda (目录/议程页)
适用场景: 演示文稿开头的目录或会议议程,列出各章节及说明。
┌─────────────────────────────────────────┐
│ ▌ 目录 │
├─────────────────────────────────────────┤
│ │
│ (1) 章节一标题 简要描述 │
│ ───────────────────────────────────── │
│ (2) 章节二标题 简要描述 │
│ ───────────────────────────────────── │
│ (3) 章节三标题 简要描述 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '目录')
items = [('1', '引言与背景', '项目起源与核心问题'),
('2', '市场分析', '竞争格局与机会识别'),
('3', '战略建议', '三大核心行动方案')]
iy = Inches(1.6)
for num, title, desc in items:
add_oval(s, LM, iy, num, size=Inches(0.5))
add_text(s, LM + Inches(0.7), iy, Inches(4.0), Inches(0.4),
title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_text(s, Inches(5.5), iy + Inches(0.05), Inches(6.5), Inches(0.4),
desc, font_size=BODY_SIZE, font_color=MED_GRAY)
iy += Inches(0.7)
add_hline(s, LM, iy, CONTENT_W, LINE_GRAY)
iy += Inches(0.3)
7. Appendix Title (附录标题页)
适用场景: 正文结束后的附录/备用材料分隔页。
┌─────────────────────────────────────────┐
│ │
│ │
│ 附录 │
│ Appendix │
│ ──────── │
│ 补充数据与参考资料 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_rect(s, 0, 0, SW, Inches(0.05), NAVY)
add_text(s, Inches(1), Inches(2.5), Inches(11.3), Inches(1.0),
'附录', font_size=Pt(36), font_color=NAVY, bold=True,
font_name='Georgia', alignment=PP_ALIGN.CENTER)
add_hline(s, Inches(5.5), Inches(3.8), Inches(2.3), NAVY, Pt(1.5))
add_text(s, Inches(1), Inches(4.2), Inches(11.3), Inches(0.5),
'补充数据与参考资料', font_size=BODY_SIZE, font_color=MED_GRAY,
alignment=PP_ALIGN.CENTER)
类别 B:数据统计
8. Big Number / Factoid (大数据展示页)
适用场景: 用一个醒目的大数字引出核心发现或关键数据点。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ │
│ ┌─NAVY─────────┐ │
│ │ 95% │ 右侧上下文说明 │
│ │ 子标题 │ 详细解释数据含义 │
│ └──────────────┘ │
│ │
│ ┌─BG_GRAY──────────────────────────┐ │
│ │ 关键洞见:详细分析文字 │ │
│ └──────────────────────────────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '关键发现标题')
add_rect(s, LM, Inches(1.4), Inches(3.5), Inches(1.8), NAVY)
add_text(s, LM + Inches(0.2), Inches(1.5), Inches(3.1), Inches(0.8),
'95%', font_size=Pt(44), font_color=WHITE, bold=True,
font_name='Georgia', alignment=PP_ALIGN.CENTER)
add_text(s, LM + Inches(0.2), Inches(2.3), Inches(3.1), Inches(0.7),
'描述数据含义', font_size=Pt(12), font_color=WHITE, alignment=PP_ALIGN.CENTER)
add_text(s, Inches(5.0), Inches(1.5), Inches(7.5), Inches(2.0),
'上下文说明与详细解释', font_size=BODY_SIZE)
add_rect(s, LM, Inches(4.5), CONTENT_W, Inches(2.2), BG_GRAY)
add_text(s, LM + Inches(0.3), Inches(4.6), Inches(1.5), Inches(0.4),
'关键洞见', font_size=BODY_SIZE, font_color=NAVY, bold=True)
add_text(s, LM + Inches(0.3), Inches(5.1), CONTENT_W - Inches(0.6), Inches(1.4),
['洞见要点一', '洞见要点二', '洞见要点三'], line_spacing=Pt(8))
add_source(s, 'Source: ...')
9. Two-Stat Comparison (双数据对比页)
适用场景: 并排展示两个关键指标的对比(如同比、环比、A vs B)。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ │
│ ┌──NAVY───────┐ ┌──BG_GRAY────┐ │
│ │ $2.4B │ │ $1.8B │ │
│ │ 2026年目标 │ │ 2025年实际 │ │
│ └─────────────┘ └─────────────┘ │
│ │
│ 分析说明文字 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '对比标题')
stats = [('$2.4B', '2026年目标', True), ('$1.8B', '2025年实际', False)]
sw = Inches(5.5)
sg = Inches(0.733)
for i, (big, small, is_navy) in enumerate(stats):
sx = LM + (sw + sg) * i
fill = NAVY if is_navy else BG_GRAY
bc = WHITE if is_navy else NAVY
sc = WHITE if is_navy else DARK_GRAY
add_rect(s, sx, Inches(1.8), sw, Inches(2.5), fill)
add_text(s, sx + Inches(0.3), Inches(2.0), sw - Inches(0.6), Inches(1.0),
big, font_size=Pt(44), font_color=bc, bold=True,
font_name='Georgia', alignment=PP_ALIGN.CENTER)
add_text(s, sx + Inches(0.3), Inches(3.2), sw - Inches(0.6), Inches(0.5),
small, font_size=BODY_SIZE, font_color=sc, alignment=PP_ALIGN.CENTER)
add_text(s, LM, Inches(5.0), CONTENT_W, Inches(1.5),
'分析说明文字', font_size=BODY_SIZE)
add_source(s, 'Source: ...')
10. Three-Stat Dashboard (三指标仪表盘)
适用场景: 同时展示三个关键业务指标(如 KPI、季度数据)。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──NAVY──┐ ┌──BG_GRAY─┐ ┌──BG_GRAY─┐│
│ │ 数字1 │ │ 数字2 │ │ 数字3 ││
│ │ 小标题 │ │ 小标题 │ │ 小标题 ││
│ └────────┘ └─────────┘ └─────────┘│
│ │
│ 详细说明文字 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '三大关键指标')
stats = [('87%', '客户满意度', True),
('+23%', '同比增长', False),
('4.2x', '投资回报率', False)]
sw = Inches(3.5)
sg = (CONTENT_W - sw * 3) / 2
for i, (big, small, is_navy) in enumerate(stats):
sx = LM + (sw + sg) * i
fill = NAVY if is_navy else BG_GRAY
bc = WHITE if is_navy else NAVY
sc = WHITE if is_navy else DARK_GRAY
add_rect(s, sx, Inches(1.4), sw, Inches(1.8), fill)
add_text(s, sx + Inches(0.2), Inches(1.5), sw - Inches(0.4), Inches(0.7),
big, font_size=Pt(28), font_color=bc, bold=True,
font_name='Georgia', alignment=PP_ALIGN.CENTER)
add_text(s, sx + Inches(0.2), Inches(2.25), sw - Inches(0.4), Inches(0.6),
small, font_size=Pt(12), font_color=sc, alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
11. Data Table with Headers (数据表格页)
适用场景: 结构化数据展示,如财务数据、功能对比矩阵、项目清单。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ 列1 列2 列3 列4 │
│ ═══════════════════════════════════ │
│ 数据1-1 数据1-2 ... ... │
│ ─────────────────────────────────── │
│ 数据2-1 数据2-2 ... ... │
│ ─────────────────────────────────── │
│ 数据3-1 数据3-2 ... ... │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '数据概览')
headers = ['模块', '功能', '状态', '负责人']
col_widths = [Inches(2.5), Inches(4.0), Inches(2.5), Inches(2.7)]
hdr_y = Inches(1.5)
cx = LM
for hdr, cw in zip(headers, col_widths):
add_text(s, cx, hdr_y, cw, Inches(0.4), hdr,
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
cx += cw
add_hline(s, LM, Inches(2.0), CONTENT_W, BLACK, Pt(1.0))
# Data rows
rows = [['模块A', '核心功能描述', '已上线', '张三'], ...]
row_h = Inches(0.8)
for ri, row in enumerate(rows):
ry = Inches(2.1) + row_h * ri
cx = LM
for val, cw in zip(row, col_widths):
add_text(s, cx, ry, cw, row_h, val, font_size=BODY_SIZE)
cx += cw
add_hline(s, LM, ry + row_h, CONTENT_W, LINE_GRAY)
add_source(s, 'Source: ...')
12. Metric Cards Row (指标卡片行)
适用场景: 3-4个并排卡片展示独立指标,每个卡片含标题+描述。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌─BG_GRAY─┐ ┌─BG_GRAY─┐ ┌─BG_GRAY─┐ │
│ │ (A) │ │ (B) │ │ (C) │ │
│ │ 标题 │ │ 标题 │ │ 标题 │ │
│ │ ─── │ │ ─── │ │ ─── │ │
│ │ 描述 │ │ 描述 │ │ 描述 │ │
│ └─────────┘ └─────────┘ └─────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '核心指标概览')
cards = [('A', '用户增长', '月活用户达到 120 万\n同比增长 35%'),
('B', '营收表现', '季度营收 ¥8,500 万\n超出预期 12%'),
('C', '运营效率', '客诉响应时间 < 2h\n满意度 94%')]
cw = Inches(3.5)
cg = (CONTENT_W - cw * 3) / 2
for i, (letter, title, desc) in enumerate(cards):
cx = LM + (cw + cg) * i
cy = Inches(1.5)
add_rect(s, cx, cy, cw, Inches(4.5), BG_GRAY)
add_oval(s, cx + Inches(1.5), cy + Inches(0.2), letter)
add_text(s, cx + Inches(0.2), cy + Inches(0.8), cw - Inches(0.4), Inches(0.4),
title, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True,
alignment=PP_ALIGN.CENTER)
add_hline(s, cx + Inches(0.4), cy + Inches(1.3), cw - Inches(0.8), LINE_GRAY)
add_text(s, cx + Inches(0.2), cy + Inches(1.5), cw - Inches(0.4), Inches(2.5),
desc.split('\n'), line_spacing=Pt(8), alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
类别 C:框架矩阵
13. 2x2 Matrix (四象限矩阵)
适用场景: 战略分析(如 BCG 矩阵、优先级排序、风险评估)。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ 高 Y轴 │
│ ┌─NAVY──────┐ ┌─BG_GRAY───┐ │
│ │ 左上象限 │ │ 右上象限 │ │
│ └───────────┘ └───────────┘ │
│ ┌─BG_GRAY───┐ ┌─BG_GRAY───┐ │
│ │ 左下象限 │ │ 右下象限 │ │
│ └───────────┘ └───────────┘ │
│ 低 高 X轴 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '战略优先级矩阵')
mx = LM + Inches(1.5)
my = Inches(1.8)
cw = Inches(4.5)
ch = Inches(2.5)
# Axis labels
add_text(s, mx - Inches(1.3), my + Inches(0.8), Inches(1.1), Inches(0.4),
'高影响', font_size=BODY_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER)
add_text(s, mx + Inches(0.8), my - Inches(0.5), Inches(3.0), Inches(0.4),
'高可行性', font_size=BODY_SIZE, font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER)
# Quadrants
add_rect(s, mx, my, cw, ch, NAVY) # best quadrant
add_rect(s, mx + cw + Inches(0.15), my, cw, ch, BG_GRAY)
add_rect(s, mx, my + ch + Inches(0.15), cw, ch, BG_GRAY)
add_rect(s, mx + cw + Inches(0.15), my + ch + Inches(0.15), cw, ch, BG_GRAY)
# Quadrant titles + descriptions
add_text(s, mx + Inches(0.3), my + Inches(0.3), cw - Inches(0.6), Inches(0.5),
'立即执行', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True)
# ... repeat for other 3 quadrants with DARK_GRAY text
add_source(s, 'Source: ...')
14. Three-Pillar Framework (三支柱框架)
适用场景: 展示三个并列的核心策略、能力或主题模块。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──NAVY──┐ ┌──NAVY──┐ ┌──NAVY──┐ │
│ │ 标题1 │ │ 标题2 │ │ 标题3 │ │
│ ├────────┤ ├────────┤ ├────────┤ │
│ │ 要点 │ │ 要点 │ │ 要点 │ │
│ │ 要点 │ │ 要点 │ │ 要点 │ │
│ │ 要点 │ │ 要点 │ │ 要点 │ │
│ └────────┘ └────────┘ └────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '三大核心战略')
pillars = [('数字化转型', ['建设数据中台', '打通全渠道', '自动化运营']),
('组织升级', ['扁平化管理', '敏捷团队', '人才梯队']),
('客户深耕', ['精细化运营', '会员体系', 'LTV 提升'])]
pw = Inches(3.5)
pg = (CONTENT_W - pw * 3) / 2
for i, (title, points) in enumerate(pillars):
px = LM + (pw + pg) * i
add_rect(s, px, Inches(1.5), pw, Inches(0.6), NAVY)
add_text(s, px + Inches(0.15), Inches(1.5), pw - Inches(0.3), Inches(0.6),
title, font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
add_rect(s, px, Inches(2.1), pw, Inches(4.0), BG_GRAY)
add_text(s, px + Inches(0.2), Inches(2.3), pw - Inches(0.4), Inches(3.5),
[f'• {p}' for p in points], line_spacing=Pt(10))
add_source(s, 'Source: ...')
15. Pyramid / Hierarchy (金字塔/层级图)
适用场景: 展示层级关系(如 Maslow 需求层次、战略-战术-执行分层)。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──NAVY──┐ │
│ │ 愿景 │ 右侧说明 │
│ ┌─┴────────┴─┐ │
│ │ 战略目标 │ 右侧说明 │
│ ┌─┴────────────┴─┐ │
│ │ 执行措施 │ 右侧说明 │
│ └────────────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '战略层级框架')
levels = [('愿景', '成为行业第一', Inches(3.5)),
('战略目标', '三年收入翻倍', Inches(5.0)),
('执行措施', '渠道+产品+组织', Inches(6.5))]
for i, (label, desc, w) in enumerate(levels):
lx = Inches(6.666) - w / 2 # centered
ly = Inches(1.8) + Inches(1.5) * i
h = Inches(1.2)
fill = NAVY if i == 0 else BG_GRAY
tc = WHITE if i == 0 else NAVY
add_rect(s, lx, ly, w, h, fill)
add_text(s, lx + Inches(0.2), ly + Inches(0.1), w - Inches(0.4), Inches(0.4),
label, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True,
alignment=PP_ALIGN.CENTER)
add_text(s, lx + Inches(0.2), ly + Inches(0.55), w - Inches(0.4), Inches(0.5),
desc, font_size=BODY_SIZE, font_color=tc if i == 0 else DARK_GRAY,
alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
16. Process Chevron (流程箭头页)
适用场景: 线性流程展示(3-5步),如实施路径、业务流程、方法论步骤。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ │
│ ┌NAVY┐ -> ┌GRAY┐ -> ┌GRAY┐ -> ┌GRAY┐ │
│ │ S1 │ │ S2 │ │ S3 │ │ S4 │ │
│ └────┘ └────┘ └────┘ └────┘ │
│ 描述 描述 描述 描述 │
│ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '实施路径')
steps = [('诊断', '现状评估\n痛点识别'),
('设计', '方案制定\n资源规划'),
('实施', '分阶段落地\n快速迭代'),
('优化', '效果追踪\n持续改进')]
sw = Inches(2.5)
sg = (CONTENT_W - sw * len(steps)) / (len(steps) - 1)
for i, (title, desc) in enumerate(steps):
sx = LM + (sw + sg) * i
fill = NAVY if i == 0 else BG_GRAY
tc = WHITE if i == 0 else NAVY
add_rect(s, sx, Inches(2.0), sw, Inches(1.2), fill)
add_oval(s, sx + Inches(0.1), Inches(2.1), str(i + 1),
bg=WHITE if i == 0 else NAVY, fg=NAVY if i == 0 else WHITE)
add_text(s, sx + Inches(0.6), Inches(2.1), sw - Inches(0.8), Inches(1.0),
title, font_size=SUB_HEADER_SIZE, font_color=tc, bold=True,
anchor=MSO_ANCHOR.MIDDLE)
add_text(s, sx + Inches(0.1), Inches(3.4), sw - Inches(0.2), Inches(1.5),
desc, font_size=BODY_SIZE, alignment=PP_ALIGN.CENTER)
if i < len(steps) - 1:
add_text(s, sx + sw + Inches(0.05), Inches(2.3), Inches(0.4), Inches(0.5),
'->', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_source(s, 'Source: ...')
17. Venn Diagram Concept (维恩图概念页)
适用场景: 展示两三个概念的交集关系(如能力交叉、市场定位)。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──BG──┐ │
│ ╱概念A ╲ │
│ ╱ ┌──┐ ╲ 右侧说明 │
│ │ │交│ │ │
│ ╲ └──┘ ╱ │
│ ╲概念B ╱ │
│ └──────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '核心能力交叉')
# Use overlapping rectangles to represent Venn concept
add_rect(s, Inches(1.5), Inches(1.8), Inches(4.5), Inches(4.0), BG_GRAY)
add_text(s, Inches(1.7), Inches(2.0), Inches(2.0), Inches(0.4),
'技术能力', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_rect(s, Inches(3.5), Inches(2.8), Inches(4.5), Inches(4.0), BG_GRAY)
add_text(s, Inches(5.5), Inches(5.5), Inches(2.0), Inches(0.4),
'业务洞察', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
# Intersection area
add_rect(s, Inches(3.5), Inches(2.8), Inches(2.5), Inches(3.0), NAVY)
add_text(s, Inches(3.7), Inches(3.5), Inches(2.1), Inches(0.8),
'核心\n竞争力', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
alignment=PP_ALIGN.CENTER)
# Right explanation
add_text(s, Inches(9.0), Inches(2.0), Inches(3.5), Inches(4.0),
'当技术能力与业务洞察交叉时...', font_size=BODY_SIZE)
add_source(s, 'Source: ...')
18. Temple / House Framework (殿堂框架)
适用场景: 展示"屋顶-支柱-基座"的结构(如企业架构、能力体系)。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌═══════════NAVY(愿景/屋顶)══════════┐│
│ ├────┤ ├────┤ ├────┤ ├────┤ ││
│ │支柱│ │支柱│ │支柱│ │支柱│ ││
│ │ 1 │ │ 2 │ │ 3 │ │ 4 │ ││
│ ├════╧══╧════╧══╧════╧══╧════╧════════┤│
│ │ 基座(基础能力/文化) ││
│ └──────────────────────────────────────┘│
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '企业能力架构')
# Roof
add_rect(s, LM, Inches(1.5), CONTENT_W, Inches(0.8), NAVY)
add_text(s, LM + Inches(0.3), Inches(1.5), CONTENT_W - Inches(0.6), Inches(0.8),
'企业愿景:成为行业领先的数字化平台',
font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
# Pillars
pillars = ['产品力', '技术力', '运营力', '品牌力']
pw = Inches(2.5)
pg = (CONTENT_W - pw * 4) / 3
for i, name in enumerate(pillars):
px = LM + (pw + pg) * i
add_rect(s, px, Inches(2.5), pw, Inches(3.0), BG_GRAY)
add_text(s, px + Inches(0.15), Inches(2.6), pw - Inches(0.3), Inches(0.5),
name, font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True,
alignment=PP_ALIGN.CENTER)
# Foundation
add_rect(s, LM, Inches(5.7), CONTENT_W, Inches(0.8), NAVY)
add_text(s, LM + Inches(0.3), Inches(5.7), CONTENT_W - Inches(0.6), Inches(0.8),
'基座:数据驱动 + 人才体系 + 企业文化',
font_size=BODY_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
add_source(s, 'Source: ...')
类别 D:对比评估
19. Side-by-Side Comparison (左右对比页)
适用场景: 两个方案/选项/产品的并排对比分析。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──方案 A──────┐ ┌──方案 B──────┐ │
│ │ 标题(NAVY) │ │ 标题(NAVY) │ │
│ ├──────────────┤ ├──────────────┤ │
│ │ 优势 │ │ 优势 │ │
│ │ 劣势 │ │ 劣势 │ │
│ │ 成本 │ │ 成本 │ │
│ └──────────────┘ └──────────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '方案对比分析')
cw = Inches(5.5)
cg = Inches(0.733)
options = [('方案 A:自建团队', ['投入可控', '周期较长', '成本 ¥500万/年']),
('方案 B:外部合作', ['快速启动', '依赖供应商', '成本 ¥300万/年'])]
for i, (title, points) in enumerate(options):
cx = LM + (cw + cg) * i
add_rect(s, cx, Inches(1.5), cw, Inches(0.6), NAVY)
add_text(s, cx + Inches(0.15), Inches(1.5), cw - Inches(0.3), Inches(0.6),
title, font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True,
anchor=MSO_ANCHOR.MIDDLE, alignment=PP_ALIGN.CENTER)
add_rect(s, cx, Inches(2.1), cw, Inches(4.0), BG_GRAY)
add_text(s, cx + Inches(0.3), Inches(2.3), cw - Inches(0.6), Inches(3.5),
[f'• {p}' for p in points], line_spacing=Pt(10))
add_source(s, 'Source: ...')
20. Before / After (前后对比页)
适用场景: 展示变革前后的对比(如流程优化、组织变革)。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ ┌──BG_GRAY────┐ ──> ┌──NAVY────┐ │
│ │ 现状 │ │ 目标 │ │
│ │ (Before) │ │ (After) │ │
│ │ 痛点列表 │ │ 改进点 │ │
│ └─────────────┘ └─────────┘ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '从现状到目标')
hw = Inches(5.0)
# Before
add_rect(s, LM, Inches(1.5), hw, Inches(4.5), BG_GRAY)
add_text(s, LM + Inches(0.3), Inches(1.6), hw - Inches(0.6), Inches(0.5),
'X 现状(Before)', font_size=SUB_HEADER_SIZE, font_color=DARK_GRAY, bold=True)
add_hline(s, LM + Inches(0.3), Inches(2.2), hw - Inches(0.6), LINE_GRAY)
add_text(s, LM + Inches(0.3), Inches(2.4), hw - Inches(0.6), Inches(3.0),
['痛点一', '痛点二', '痛点三'], line_spacing=Pt(10))
# Arrow
add_text(s, LM + hw + Inches(0.1), Inches(3.2), Inches(1.5), Inches(0.5),
'->', font_size=Pt(36), font_color=NAVY, bold=True, alignment=PP_ALIGN.CENTER)
# After
ax = LM + hw + Inches(1.733)
add_rect(s, ax, Inches(1.5), hw, Inches(4.5), NAVY)
add_text(s, ax + Inches(0.3), Inches(1.6), hw - Inches(0.6), Inches(0.5),
'V 目标(After)', font_size=SUB_HEADER_SIZE, font_color=WHITE, bold=True)
add_hline(s, ax + Inches(0.3), Inches(2.2), hw - Inches(0.6), WHITE)
add_text(s, ax + Inches(0.3), Inches(2.4), hw - Inches(0.6), Inches(3.0),
['改进一', '改进二', '改进三'], font_color=WHITE, line_spacing=Pt(10))
add_source(s, 'Source: ...')
21. Pros and Cons (优劣分析页)
适用场景: 评估某个决策/方案的优势与风险。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ V 优势 X 风险 │
│ ─────────── ────────── │
│ • 要点1 • 要点1 │
│ • 要点2 • 要点2 │
│ • 要点3 • 要点3 │
│ │
│ ┌──BG_GRAY 结论/建议───────────────┐ │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '方案评估:优势与风险')
hw = Inches(5.5)
# Pros column
add_text(s, LM, Inches(1.5), hw, Inches(0.4),
'V 优势', font_size=SUB_HEADER_SIZE, font_color=NAVY, bold=True)
add_hline(s, LM, Inches(2.0), hw, NAVY)
add_text(s, LM, Inches(2.2), hw, Inches(2.5),
['• 优势要点一', '• 优势要点二', '• 优势要点三'], line_spacing=Pt(10))
# Cons column
cx = LM + hw + Inches(0.733)
add_text(s, cx, Inches(1.5), hw, Inches(0.4),
'X 风险', font_size=SUB_HEADER_SIZE, font_color=DARK_GRAY, bold=True)
add_hline(s, cx, Inches(2.0), hw, DARK_GRAY)
add_text(s, cx, Inches(2.2), hw, Inches(2.5),
['• 风险要点一', '• 风险要点二', '• 风险要点三'], line_spacing=Pt(10))
# Bottom conclusion
add_rect(s, LM, Inches(5.2), CONTENT_W, Inches(1.5), BG_GRAY)
add_text(s, LM + Inches(0.3), Inches(5.3), Inches(1.5), Inches(0.4),
'结论', font_size=BODY_SIZE, font_color=NAVY, bold=True)
add_text(s, LM + Inches(0.3), Inches(5.8), CONTENT_W - Inches(0.6), Inches(0.6),
'综合评估建议文字', font_size=BODY_SIZE)
add_source(s, 'Source: ...')
22. Traffic Light / RAG Status (红绿灯状态页)
适用场景: 多项目/多模块的状态总览(绿=正常、黄=关注、红=风险)。
┌─────────────────────────────────────────┐
│ ▌ Action Title │
├─────────────────────────────────────────┤
│ 项目 状态 进度 备注 │
│ ═══════════════════════════════════ │
│ 项目A (G) 85% 按计划推进 │
│ ─────────────────────────────────── │
│ 项目B (Y) 60% 需关注资源 │
│ ─────────────────────────────────── │
│ 项目C (R) 30% 存在阻塞 │
└─────────────────────────────────────────┘
s = prs.slides.add_slide(BL)
add_action_title(s, '项目状态总览')
# Header
headers = ['项目', '状态', '进度', '备注']
widths = [Inches(3.0), Inches(1.5), Inches(2.0), Inches(5.233)]
hx = LM
for hdr, w in zip(headers, widths):
add_text(s, hx, Inches(1.5), w, Inches(0.4), hdr,
font_size=BODY_SIZE, font_color=MED_GRAY, bold=True)
hx += w
add_hline(s, LM, Inches(2.0), CONTENT_W, BLACK, Pt(1.0))
# Rows with status indicators
rows = [('产品研发', 'NAVY', '85%', '按计划推进'),
('市场推广', 'MED_GRAY', '60%', '需关注预算'),
('团队扩招', 'DARK_GRAY', '30%', '存在阻塞')]
color_map = {'NAVY': NAVY, 'MED_GRAY': MED_GRAY, 'DARK_GRAY': DARK_GRAY}
ry = Inches(2.2)
for name, status_color, pct, note in rows:
add_text(s, LM, ry, Inches(3.0), Inches(0.6), name, font_size=BODY_SIZE)
ad
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