Meta Ad Creative Generation

Meta Ad Creative Generation

Generate high-converting Meta (Facebook & Instagram) ad creatives using each::sense. This skill creates images and videos optimized for Meta's ad placements, formats, and best practices.

Features

• Feed Ads: Static images and videos for Facebook/Instagram feed
• Stories & Reels: Vertical 9:16 content for immersive placements
• Carousel Ads: Multiple images for product showcases
• Video Ads: Short-form video content for engagement
• Product Ads: E-commerce focused creatives with lifestyle context
• Brand Awareness: Eye-catching visuals for reach campaigns
• Lead Generation: Compelling visuals with clear CTAs

Quick Start

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a Facebook feed ad for a fitness app showing someone working out with energetic vibes, include space for headline text",
    "mode": "max"
  }'

Meta Ad Formats & Sizes

Use Case Examples

1. Product Ad (E-commerce)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 Facebook product ad for wireless earbuds. Show the earbuds on a clean minimal background with lifestyle context - someone at a gym or running. Modern, premium feel. Leave space at top for headline.",
    "mode": "max"
  }'

2. Instagram Stories Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 9:16 Instagram Stories ad for a skincare brand. Show a woman with glowing skin, soft natural lighting, minimalist aesthetic. Leave safe zones at top and bottom for UI elements.",
    "mode": "max"
  }'

3. Facebook Video Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 5 second 1:1 video ad for a coffee subscription service. Show steaming coffee being poured, cozy morning vibes, warm color grading. Eye-catching for autoplay without sound.",
    "mode": "max"
  }'

4. Carousel Ad (Multiple Products)

# First image
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 carousel ad image 1 of 4 for a furniture store. Show a modern sofa in a stylish living room. Clean, aspirational lifestyle photography style.",
    "session_id": "carousel-furniture-001"
  }'

# Second image (same session for consistency)
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create carousel image 2 of 4. Show a dining table set in the same style as the previous image. Maintain consistent lighting and aesthetic.",
    "session_id": "carousel-furniture-001"
  }'

5. Reels Ad (Vertical Video)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 9:16 vertical video ad for Instagram Reels. Fashion brand summer collection - show a model walking on a beach in a flowing dress, cinematic slow motion, golden hour lighting. 5 seconds.",
    "mode": "max"
  }'

6. App Install Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 4:5 Facebook ad for a meditation app. Show a peaceful person meditating in nature, soft morning light, calming colors (blues and greens). Include visual space for app store badges and CTA button.",
    "mode": "max"
  }'

7. Restaurant/Food Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 Facebook ad for an Italian restaurant. Show a delicious pasta dish with steam rising, rustic table setting, warm inviting atmosphere. Food photography style, make it look appetizing.",
    "mode": "max"
  }'

8. Lead Generation Ad (B2B)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 Facebook lead gen ad for a B2B SaaS product. Show a professional working on a laptop with data visualizations, modern office environment, confident and productive mood. Corporate but not boring.",
    "mode": "max"
  }'

9. UGC-Style Ad

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a UGC-style 9:16 video ad for a teeth whitening product. Show a young woman doing a selfie-style testimonial, authentic iPhone footage look, bathroom mirror setting, before/after reveal moment. 10 seconds.",
    "mode": "max"
  }'

10. Retargeting Ad (with Product Image)

curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 retargeting ad for sneakers. Show white sneakers prominently with a lifestyle background (urban street scene). Add visual urgency - style that says limited time offer. Clean product focus.",
    "mode": "max",
    "image_urls": ["https://example.com/product-sneakers.jpg"]
  }'

Best Practices

Image Ads

• Text Overlay: Keep text minimal - Meta recommends less than 20% text coverage
• Safe Zones: Leave 14% margin at top/bottom for Stories/Reels UI elements
• Focal Point: Place key visual elements in the center
• Contrast: Use contrasting colors to stand out in feed
• Brand Colors: Maintain consistent brand identity across ads

Video Ads

• Hook in 3 seconds: Capture attention immediately
• Design for sound-off: Use captions, visual storytelling
• Loop-friendly: Create seamless loops for short videos
• Mobile-first: Design for vertical/square on mobile

Carousel Ads

• Visual consistency: Maintain same style across all cards
• Story arc: Create a narrative flow between images
• First image hook: Make the first card most compelling

Prompt Tips for Meta Ads

When creating Meta ad creatives, include these details in your prompt:

1. Format: Specify aspect ratio (1:1, 4:5, 9:16)
2. Placement: Mention if it's for feed, stories, or reels
3. Product/Service: Clearly describe what you're advertising
4. Target Audience: Who is this ad for?
5. Mood/Style: Energetic, calm, luxurious, playful, etc.
6. Text Space: Request space for headlines/CTAs if needed
7. Brand Guidelines: Mention colors, style preferences

Example Prompt Structure

"Create a [aspect ratio] [placement] ad for [product/service].
Show [visual description] with [mood/style].
Target audience: [demographic].
[Additional requirements like text space, brand colors, etc.]"

Mode Selection

Ask your users before generating:

"Do you want fast & cheap, or high quality?"

Multi-Turn Creative Iteration

Use session_id to iterate on ad creatives:

# Initial creative
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 Facebook ad for a watch brand, luxury feel",
    "session_id": "watch-ad-project"
  }'

# Iterate based on feedback
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Make it more dramatic with darker background, add some bokeh lights",
    "session_id": "watch-ad-project"
  }'

# Request variation
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create 2 more variations of this ad with different angles",
    "session_id": "watch-ad-project"
  }'

A/B Testing Batch Generation

Generate multiple variations for testing:

# Variation A - Lifestyle focus
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 ad for protein powder - lifestyle shot with athlete in gym",
    "mode": "eco"
  }'

# Variation B - Product focus
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 ad for protein powder - clean product shot with ingredients",
    "mode": "eco"
  }'

# Variation C - Benefit focus
curl -X POST https://sense.eachlabs.run/chat \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "message": "Create a 1:1 ad for protein powder - before/after transformation style",
    "mode": "eco"
  }'

Error Handling

Related Skills

• each-sense - Core API documentation
• google-ad-creative-generation - Google Ads creatives
• tiktok-ad-creative-generation - TikTok ad creatives
• product-photo-generation - E-commerce product shots