Skill: Personal Brand Content
Appointment
Creating and adapting expert content for a personal brand or expert channel. Skill helps: generate content from the queue, adapt the master version for a specific platform, maintain a single voice of the author.
When to use
Triggers:
- Write a post about [theme] for [platform]
- Adapt [content] to [platform]
- “new idea: [text]”
- "to post what?"
- "handle backlog"
- «weekly review»
- "update metrics"
Project context
Must read before work:
<project>/context.md – niche, audience, pillars, formats
<project>/pipeline.md is a content process methodology.
<project>/platforms/{platform}.md – target platform profile, if available
Voice of the author (Author Voice)
**Expert, but accessible. Like talking to a smart colleague over coffee.
** Principles:**
- Specifics > abstraction. It was always “the result” and not “AI is the future.”
- Experience > Opinion. Tell me what you did, not what you think.
- Use > hype. Each post should give something useful: tool, approach, insight.
- Honesty > positivity. Do not hide failures and limitations
- Simplicity > smartness. Difficult things in simple language
** Forbidden:**
- Empty words, cliches, and bureaucratic phrasing
- "In the modern world ...", "It's no secret that ...", "We all know ..."
- Clickbait headlines without content
- General advice without specifics
- Self-praise without evidence
Content creation process
Step 1: Identify introductory
Read the idea from the backlog or the user request. Determine:
- Content pillar (pillar)
- Format
- Target platform(s)
Step 2: Create a master version
Write the full version of the content without format limitations. Turn on:
- Title (3 options)
- Main text with specifics
- CTA (if appropriate)
- Sources/links
Save in: content/YYYY-MM-DD-slug-master.md
Step 3: Adapt to the platform
Download the platform profile from platforms/{platform}.md. Adapt:
- Length (by platform limits)
- Formatting (markdown, HTML, plain text)
- Tone (more/less formal)
- Hashtags/tags
- CTA (subscription, comment, repost – by platform patterns)
Save in: content/YYYY-MM-DD-slug-{platform}.md
Step 4: Final check
- Check the text for empty words, cliches, bureaucratic phrasing, and lack of specifics
- Verify compliance with the platform profile
- Check for specifics (digits, cases, tools)
Working with a bank of ideas
The command "new idea: [text]"
- Read
ideas/ideas-backlog.csv
- Identify the next id
- Add a line with: date added, source (user-input), title, the rest is empty.
- Confirm to the user
The "handle backlog" team
- Read
ideas/ideas-backlog.csv
- Find records with status=draft and empty pillar/format
- For each: offer pillar, format, platforms
- Calculate the score using the ICE pipeline model.
- Show the user to confirm
- Update the CSV
The post-what command?
- Read
ideas/ideas-backlog.csv
- Filter status ) {draft, processed} (not published, not rejected)
- Sort by priority score DESC
- Show the top 5 with: title, pillar, format, platforms, score
- Ask the user what they choose.
Working with metrics
The command "Update the metrics [post]"
- Ask the user for current numbers (views, likes, comments, shares, new followers, link clicks)
- Add a line to
analytics/metrics-log.csv with snapshot time
- Confirm.
Weekly review team
- Read
analytics/metrics-log.csv in the last 7 days
- Read
ideas/ideas-backlog.csv in the last week.
- Create a review from a template from
pipeline.md (Weekly Review section)
- Save it to
analytics/YYYY-Wnn-review.md.
- Propose adjustments to the strategy
Related skills
- Signal Selection Skill or Separate List of Ideas – A Source of Topics for Expert Content, If It’s in Storage
- translation-editorial] Translation-editorial signals into content
- case-forensics — extracting cases for content]
References
Platform profiles (completed via Q&A with NotebookLM):
references/messenger-best-practices.md
references/linkedin-best-practices.md
references/facebook-best-practices.md
references/vc-ru-best-practices.md
references/habr-best-practices.md
references/reddit-best-practices.md
1---2name: personal-brand-content-23description: Skill: Personal Brand Content4---56# Skill: Personal Brand Content78## Appointment910Creating and adapting expert content for a personal brand or expert channel. Skill helps: generate content from the queue, adapt the master version for a specific platform, maintain a single voice of the author.1112## When to use1314Triggers:15- Write a post about [theme] for [platform]16- Adapt [content] to [platform]17- “new idea: [text]”18- "to post what?"19- "handle backlog"20- «weekly review»21- "update metrics"2223## Project context2425**Must read before work:**261. `<project>/context.md` – niche, audience, pillars, formats272. `<project>/pipeline.md` is a content process methodology.283. `<project>/platforms/{platform}.md` – target platform profile, if available2930## Voice of the author (Author Voice)3132**Expert, but accessible. Like talking to a smart colleague over coffee.3334** Principles:**35- Specifics > abstraction. It was always “the result” and not “AI is the future.”36- Experience > Opinion. Tell me what you did, not what you think.37- Use > hype. Each post should give something useful: tool, approach, insight.38- Honesty > positivity. Do not hide failures and limitations39- Simplicity > smartness. Difficult things in simple language4041** Forbidden:**42- Empty words, cliches, and bureaucratic phrasing43- "In the modern world ...", "It's no secret that ...", "We all know ..."44- Clickbait headlines without content45- General advice without specifics46- Self-praise without evidence4748## Content creation process4950### Step 1: Identify introductory5152Read the idea from the backlog or the user request. Determine:53- Content pillar (pillar)54- Format55- Target platform(s)5657### Step 2: Create a master version5859Write the full version of the content without format limitations. Turn on:60- Title (3 options)61- Main text with specifics62- CTA (if appropriate)63- Sources/links6465Save in: `content/YYYY-MM-DD-slug-master.md`6667### Step 3: Adapt to the platform6869Download the platform profile from `platforms/{platform}.md`. Adapt:70- Length (by platform limits)71- Formatting (markdown, HTML, plain text)72- Tone (more/less formal)73- Hashtags/tags74- CTA (subscription, comment, repost – by platform patterns)7576Save in: `content/YYYY-MM-DD-slug-{platform}.md`7778### Step 4: Final check7980- Check the text for empty words, cliches, bureaucratic phrasing, and lack of specifics81- Verify compliance with the platform profile82- Check for specifics (digits, cases, tools)8384## Working with a bank of ideas8586### The command "new idea: [text]"87881. Read `ideas/ideas-backlog.csv`892. Identify the next id903. Add a line with: date added, source (user-input), title, the rest is empty.914. Confirm to the user9293### The "handle backlog" team94951. Read `ideas/ideas-backlog.csv`962. Find records with status=draft and empty pillar/format973. For each: offer pillar, format, platforms984. Calculate the score using the ICE pipeline model.995. Show the user to confirm1006. Update the CSV101102### The post-what command?1031041. Read `ideas/ideas-backlog.csv`1052. Filter status ) {draft, processed} (not published, not rejected)1063. Sort by priority score DESC1074. Show the top 5 with: title, pillar, format, platforms, score1085. Ask the user what they choose.109110## Working with metrics111112### The command "Update the metrics [post]"1131141. Ask the user for current numbers (views, likes, comments, shares, new followers, link clicks)1152. Add a line to `analytics/metrics-log.csv` with snapshot time1163. Confirm.117118### Weekly review team1191201. Read `analytics/metrics-log.csv` in the last 7 days1212. Read `ideas/ideas-backlog.csv` in the last week.1223. Create a review from a template from `pipeline.md` (Weekly Review section)1234. Save it to `analytics/YYYY-Wnn-review.md`.1245. Propose adjustments to the strategy125126## Related skills127128- Signal Selection Skill or Separate List of Ideas – A Source of Topics for Expert Content, If It’s in Storage129- [translation-editorial](../translation-editorial/SKILL.md)] Translation-editorial signals into content130- [case-forensics](../case-forensics/SKILL.md) — extracting cases for content]131132## References133134Platform profiles (completed via Q&A with NotebookLM):135- `references/messenger-best-practices.md`136- `references/linkedin-best-practices.md`137- `references/facebook-best-practices.md`138- `references/vc-ru-best-practices.md`139- `references/habr-best-practices.md`140- `references/reddit-best-practices.md`