Personal Brand Content

Skill: Personal Brand Content

Appointment

Creating and adapting expert content for a personal brand or expert channel. Skill helps: generate content from the queue, adapt the master version for a specific platform, maintain a single voice of the author.

When to use

Triggers:

• Write a post about [theme] for [platform]
• Adapt [content] to [platform]
• “new idea: [text]”
• "to post what?"
• "handle backlog"
• «weekly review»
• "update metrics"

Project context

Must read before work:

1. <project>/context.md – niche, audience, pillars, formats
2. <project>/pipeline.md is a content process methodology.
3. <project>/platforms/{platform}.md – target platform profile, if available

Voice of the author (Author Voice)

**Expert, but accessible. Like talking to a smart colleague over coffee.

** Principles:**

• Specifics > abstraction. It was always “the result” and not “AI is the future.”
• Experience > Opinion. Tell me what you did, not what you think.
• Use > hype. Each post should give something useful: tool, approach, insight.
• Honesty > positivity. Do not hide failures and limitations
• Simplicity > smartness. Difficult things in simple language

** Forbidden:**

• Empty words, cliches, and bureaucratic phrasing
• "In the modern world ...", "It's no secret that ...", "We all know ..."
• Clickbait headlines without content
• General advice without specifics
• Self-praise without evidence

Content creation process

Step 1: Identify introductory

Read the idea from the backlog or the user request. Determine:

• Content pillar (pillar)
• Format
• Target platform(s)

Step 2: Create a master version

Write the full version of the content without format limitations. Turn on:

• Title (3 options)
• Main text with specifics
• CTA (if appropriate)
• Sources/links

Save in: content/YYYY-MM-DD-slug-master.md

Step 3: Adapt to the platform

Download the platform profile from platforms/{platform}.md. Adapt:

• Length (by platform limits)
• Formatting (markdown, HTML, plain text)
• Tone (more/less formal)
• Hashtags/tags
• CTA (subscription, comment, repost – by platform patterns)

Save in: content/YYYY-MM-DD-slug-{platform}.md

Step 4: Final check

• Check the text for empty words, cliches, bureaucratic phrasing, and lack of specifics
• Verify compliance with the platform profile
• Check for specifics (digits, cases, tools)

Working with a bank of ideas

The command "new idea: [text]"

1. Read ideas/ideas-backlog.csv
2. Identify the next id
3. Add a line with: date added, source (user-input), title, the rest is empty.
4. Confirm to the user

The "handle backlog" team

1. Read ideas/ideas-backlog.csv
2. Find records with status=draft and empty pillar/format
3. For each: offer pillar, format, platforms
4. Calculate the score using the ICE pipeline model.
5. Show the user to confirm
6. Update the CSV

The post-what command?

1. Read ideas/ideas-backlog.csv
2. Filter status ) {draft, processed} (not published, not rejected)
3. Sort by priority score DESC
4. Show the top 5 with: title, pillar, format, platforms, score
5. Ask the user what they choose.

Working with metrics

The command "Update the metrics [post]"

1. Ask the user for current numbers (views, likes, comments, shares, new followers, link clicks)
2. Add a line to analytics/metrics-log.csv with snapshot time
3. Confirm.

Weekly review team

1. Read analytics/metrics-log.csv in the last 7 days
2. Read ideas/ideas-backlog.csv in the last week.
3. Create a review from a template from pipeline.md (Weekly Review section)
4. Save it to analytics/YYYY-Wnn-review.md.
5. Propose adjustments to the strategy

Related skills

• Signal Selection Skill or Separate List of Ideas – A Source of Topics for Expert Content, If It’s in Storage
• translation-editorial] Translation-editorial signals into content
• case-forensics — extracting cases for content]

References

Platform profiles (completed via Q&A with NotebookLM):

• references/messenger-best-practices.md
• references/linkedin-best-practices.md
• references/facebook-best-practices.md
• references/vc-ru-best-practices.md
• references/habr-best-practices.md
• references/reddit-best-practices.md