Higgsfield
The creative generation layer of an ad pipeline, feeding creative into Meta
(../ekx-meta-ads/SKILL.md).
Authoritative: the vendored skill suite at ../../vendor/higgsfield/ —
eight skills with full reference material. This file is the map to them, not a replacement.
Studio: https://acme-studio.higgsfield.app
The skill suite
| Skill | Use for |
|---|---|
higgsfield-generate |
Generic image / video / 3D / audio, Marketing Studio ads, virality scoring |
higgsfield-soul-id |
Face and identity consistency across a campaign |
higgsfield-brandkit |
Brand systems and brandbooks |
higgsfield-product-photoshoot |
Product photography |
higgsfield-marketplace-cards |
Marketplace listing cards |
higgsfield-youtube-thumbnail |
Thumbnails (has its own framework references) |
higgsfield-video-explainer |
Explainer video |
higgsfield-websites |
Site layouts and covers |
They route between each other — higgsfield-generate explicitly says not to use it
for photoshoots, brandbooks, thumbnails or explainers. Read the description in the
frontmatter before picking; it names the correct sibling.
Default models (as of the vendored v0.12.0)
| Job | Model |
|---|---|
| Image, design, text-in-image | GPT Image 2 |
| Video | Seedance 2.0 |
| Character / reference images | Nano Banana 2 / Lite / Pro |
| Ads | Marketing Studio |
| Audio | Seed Audio 1.0 |
These move. Check the vendored references/model-catalog.md rather than assuming.
How it runs
The skills wrap a higgsfield CLI and are declared allowed-tools: Bash. Generation
is asynchronous — submit a job, poll for the result. Budget for that in any pipeline;
these are not sub-second calls.
Chain higgsfield-soul-id before generation when a campaign needs the same face
across assets. Retrofitting consistency afterwards means regenerating everything.
Our pipeline
Higgsfield (creative) → review → Meta Ads creative upload → campaign (PAUSED) → activate
The review step is not optional. Generated creative goes into paid campaigns; a model
artefact that reaches a live ad costs money and brand damage. See the "always create
paused" rule in ../ekx-meta-ads/SKILL.md.
Rules
- Read the sibling skill's frontmatter before choosing — they explicitly de-scope each other.
- Soul ID first for multi-asset campaigns.
- Human review before any generated asset goes live.
- Keep brand kits versioned in the repo, not only in the studio.
- Reference material lives in
references/inside each vendored skill — prompt engineering, marketing modes, avatars, troubleshooting. Consult it rather than improvising prompts.