Triggers
- operate phase
- continuous improvement
- ongoing operations
- incident response
- growth operations
- financial operations
- compliance monitoring
- strategic review
- retention analysis
- churn analysis
- monthly review
- quarterly review
- operational cadence
- product operations
- live product management
- post-launch operations
Instructions
Phase 6 provides sustained operations with continuous improvement. The product is live — now make it thrive. This phase has no end date; it runs as long as the product is in market.
Pre-Conditions
Verify before starting:
- Phase 5 Quality Gate passed (stable launch)
- Phase 5 Handoff Package received
- Operational cadences established
- Baseline metrics documented
Operational Cadences
Continuous (Always Active):
- Infrastructure Maintainer: System uptime, performance, security (SLA: 99.9% uptime, < 30min MTTR)
- Support Responder: Customer support, issue resolution (SLA: < 4hr first response)
- DevOps Automator: Deployment pipeline, hotfixes (multiple deploys/day capability)
Daily:
- Analytics Reporter: KPI dashboard update, daily metrics snapshot
- Support Responder: Issue triage and resolution, ticket summary
- Infrastructure Maintainer: System health check, health status report
Weekly:
- Analytics Reporter: Weekly performance analysis
- Feedback Synthesizer: User feedback synthesis
- Sprint Prioritizer: Backlog grooming + sprint planning
- Growth Hacker: Growth channel optimization
- Project Shepherd: Cross-team coordination, weekly status update
Bi-Weekly:
- Feedback Synthesizer: Deep feedback analysis
- Experiment Tracker: A/B test analysis
- Content Creator: Content calendar execution
Monthly:
- Executive Summary Generator: C-suite reporting
- Finance Tracker: Financial performance review
- Legal Compliance Checker: Regulatory monitoring
- Trend Researcher: Market intelligence update
- Brand Guardian: Brand consistency audit
Quarterly:
- Studio Producer: Strategic portfolio review
- Workflow Optimizer: Process efficiency audit
- Performance Benchmarker: Performance regression testing
- Tool Evaluator: Technology stack review, tech debt assessment
Continuous Improvement Loop
Use organization_spawn to run the improvement cycle:
- MEASURE (Analytics Reporter)
- ANALYZE (Feedback Synthesizer + Data Analytics Reporter)
- PLAN (Sprint Prioritizer + Studio Producer)
- BUILD (Phase 3 Dev-QA Loop — mini-cycles using
agency-phase-3-buildskill) - VALIDATE (Evidence Collector + Reality Checker)
- DEPLOY (DevOps Automator)
- Return to MEASURE
Feature Development in Phase 6
New features follow a compressed cycle:
- Sprint Prioritizer selects feature from backlog
- Appropriate Developer Agent implements
- Evidence Collector validates (Dev-QA loop)
- DevOps Automator deploys (feature flag or direct)
- Experiment Tracker monitors (A/B test if applicable)
- Analytics Reporter measures impact
- Feedback Synthesizer collects user response
Incident Response Protocol
Use runbook-incident-response skill for detailed procedures.
Severity Levels:
- P0 Critical: Service down, data loss, security breach -> Immediate response
- P1 High: Major feature broken, significant degradation -> < 1 hour
- P2 Medium: Minor feature issue, workaround available -> < 4 hours
- P3 Low: Cosmetic issue, minor inconvenience -> Next sprint
Sequence: Detection -> Triage -> Response -> Resolution -> Post-Mortem
Growth Operations (Monthly Growth Review)
- Channel Performance Analysis (acquisition by channel, CAC by channel, conversion rates, LTV:CAC)
- Experiment Results (A/B tests, statistical significance, winner implementation)
- Retention Analysis (cohort curves, churn risk, re-engagement results, feature adoption)
- Growth Roadmap Update (next month experiments, budget reallocation, new channels, viral coefficient)
Financial Operations (Monthly)
- Revenue Analysis (MRR/ARR, revenue by segment, expansion revenue, churn impact)
- Cost Analysis (infrastructure, marketing spend, team/resource costs, tool costs)
- Unit Economics (CAC trends, LTV trends, LTV:CAC ratio, payback period)
- Forecasting (3-month rolling revenue, cost forecast, cash flow, budget variance)
Compliance Operations (Monthly)
- Regulatory Monitoring (new regulations, changes, enforcement actions, deadline tracking)
- Privacy Compliance (data subject requests, consent management, retention policy, cross-border transfers)
- Security Compliance (vulnerability scans, patch management, access control review, incident log)
- Audit Readiness (documentation currency, evidence collection, training completion, policy acknowledgment)
Quarterly Strategic Review (Studio Producer)
- Market Position Assessment (competitive landscape, market share, brand perception, customer satisfaction)
- Product Strategy (feature roadmap, tech debt, platform expansion, partnerships)
- Growth Strategy (channel effectiveness, new markets, pricing, expansion)
- Organizational Health (process efficiency, team performance, resource allocation, capability needs)
Use knowledge_write to persist all operational reports, reviews, and strategic plans.
Deliverables
- Daily KPI dashboards and health reports
- Weekly analytics and feedback summaries
- Monthly executive summaries and financial reports
- Monthly compliance status reports
- Quarterly strategic reviews with updated roadmaps
- Incident post-mortems with prevention measures
- Continuous improvement cycle documentation
Success Metrics
| Category | Metric | Target |
|---|---|---|
| Reliability | System uptime | > 99.9% |
| Reliability | MTTR | < 30 minutes |
| Growth | MoM user growth | > 20% |
| Growth | Activation rate | > 60% |
| Retention | Day 7 retention | > 40% |
| Retention | Day 30 retention | > 20% |
| Financial | LTV:CAC ratio | > 3:1 |
| Financial | Portfolio ROI | > 25% |
| Quality | NPS score | > 50 |
| Quality | Support resolution time | < 4 hours |
| Compliance | Regulatory adherence | > 98% |
| Efficiency | Deployment frequency | Multiple/day |
| Efficiency | Process improvement | 20%/quarter |
Verify
- The deliverable for this phase exists as a concrete artifact (doc, ticket, board, repo) and its location is shared, not described
- Each commitment has an owner name, a due date, and a definition-of-done that someone other than the author could check
- Risks are listed with likelihood/impact and a named mitigation, not as a generic 'risks: TBD' bullet
- Dependencies on other teams/vendors/agents are explicit; an ack from each dependency is recorded or marked 'pending'
- Success criteria for the next phase are numeric or otherwise objectively testable
- A rollback / kill-switch / 'we will stop if X' criterion is written down before work starts