Runbook Marketing Campaign

Triggers

• marketing campaign
• multi-channel campaign
• social media campaign
• content campaign
• growth campaign
• launch campaign
• cross-platform marketing
• campaign strategy
• campaign optimization
• brand campaign
• acquisition campaign
• viral campaign
• influencer campaign
• content marketing
• campaign analytics

Instructions

This runbook covers launching a coordinated marketing campaign across multiple channels. Content needs to be platform-specific, brand-consistent, and data-driven. Duration: 2-4 weeks.

Agent Roster

Campaign Core (use organization_spawn):

• Social Media Strategist: Campaign lead, cross-platform strategy
• Content Creator: Content production across all formats
• Growth Hacker: Acquisition strategy, funnel optimization
• Brand Guardian: Brand consistency across all channels
• Analytics Reporter: Performance tracking and optimization

Platform Specialists:

• Twitter Engager: Twitter/X campaign execution
• TikTok Strategist: TikTok content and growth
• Instagram Curator: Instagram visual content
• Reddit Community Builder: Reddit authentic engagement
• App Store Optimizer: App store presence (if mobile)

Support:

• Trend Researcher: Market timing and trend alignment
• Experiment Tracker: A/B testing campaign variations
• Executive Summary Generator: Campaign reporting
• Legal Compliance Checker: Ad compliance, disclosure requirements

Week 1: Strategy & Content Creation

Day 1-2 — Campaign Strategy (parallel via organization_delegate):

Social Media Strategist:

• Campaign objectives and KPIs
• Target audience definition
• Platform selection and budget allocation
• Content calendar (4-week plan)
• Engagement strategy per platform

Trend Researcher:

• Trending topics to align with
• Competitor campaign analysis
• Optimal launch timing

Growth Hacker:

• Landing page optimization plan
• Conversion funnel mapping
• Viral mechanics (referral, sharing)
• Channel budget allocation

Brand Guardian:

• Campaign-specific visual guidelines
• Messaging framework
• Tone and voice for campaign
• Do's and don'ts

Legal Compliance Checker:

• Disclosure requirements
• Platform-specific ad policies
• Regulatory constraints

Day 3-5 — Content Production (parallel):

Content Creator: Blog posts, email sequences, landing page copy, video scripts, social media copy (platform-adapted)

Twitter Engager: Launch thread (10-15 tweets), daily engagement tweets, reply templates, hashtag strategy

TikTok Strategist: Video concepts (3-5 videos), hook strategies, trending audio/format alignment, posting schedule

Instagram Curator: Feed posts (carousel, single image), stories content, reels concepts, visual aesthetic guidelines

Reddit Community Builder: Subreddit targeting, value-first post drafts, comment engagement plan, AMA preparation

Week 2: Launch & Activate

Day 1 — Pre-Launch: All content queued and scheduled, analytics tracking verified, A/B test variants configured, landing pages live and tested, team briefed.

Day 2-3 — Launch (all platform agents in parallel):

• Twitter Engager: Launch thread + real-time engagement
• Instagram Curator: Launch posts + stories
• TikTok Strategist: Launch videos
• Reddit Community Builder: Authentic community posts
• Content Creator: Blog post published + email blast
• Growth Hacker: Paid campaigns activated
• Analytics Reporter: Real-time dashboard monitoring

Day 4-5 — Optimize:

• Analytics Reporter: First 48-hour performance report
• Growth Hacker: Channel optimization based on data
• Experiment Tracker: A/B test early results
• Social Media Strategist: Engagement strategy adjustment
• Content Creator: Response content based on reception

Week 3-4: Sustain & Optimize

Daily: Platform agents (engagement + posting), Analytics Reporter (daily snapshot), Growth Hacker (funnel optimization)

Weekly: Social Media Strategist (performance review), Experiment Tracker (A/B results + new tests), Content Creator (new content from performance data), Analytics Reporter (weekly campaign report)

End of Campaign: Analytics Reporter (comprehensive analysis), Growth Hacker (ROI + channel effectiveness), Executive Summary Generator (campaign executive summary), Social Media Strategist (lessons learned)

Use knowledge_write to persist campaign strategy, content calendar, performance reports, and lessons learned.

Deliverables

• Cross-platform campaign strategy with KPIs
• Content calendar (4-week plan)
• Platform-specific content packages
• Landing pages optimized and live
• A/B test variants configured
• Daily/weekly performance reports
• Campaign executive summary
• Lessons learned and recommendations

Success Metrics

Platform-Specific KPIs

Verify

• The actual channel was reached (post URL, message ID, or platform-side confirmation captured), not just a draft saved locally
• Targeting parameters (subreddit, hashtag, audience, time zone) match what the runbook-marketing-campaign guide prescribes for the chosen platform
• Copy was checked against the platform's character/format limits before posting; the final character count is recorded
• Engagement plan for the first 1-2 hours after posting is written down with specific actions, not 'monitor and reply'
• At least one platform-specific anti-pattern from the skill (e.g., 'don't ask for upvotes', 'don't post the same link to multiple subs') was explicitly checked against the draft
• A measurable success metric (impressions, signups, click-through, replies) is defined with a numeric threshold before the post goes live