Story Pitching & Planning Skill
What this skill does
Helps journalists and students:
- Develop strong, differentiated angles on a topic
- Evaluate newsworthiness using the 5 news values
- Check existing coverage to avoid duplication
- Estimate resource requirements (time, sources, data needs)
- Track active story assignments to prevent overlap
Workflow
Step 1 — Clarify the request
Ask (if not already clear):
- Topic/beat: What is the story about?
- Audience: Who is the outlet serving?
- Mode: (a) developing a new angle, (b) evaluating an existing pitch, or (c) checking for duplicate coverage?
Step 2 — Check existing coverage
Use web_search with: [topic] news [current month/year] AND [topic] investigation OR report
Look for:
- Stories published in the past 30-90 days
- Similar angles taken by competitors
- Investigations already completed
Summarize the gap — what has NOT been done? That is the pitch space.
Step 3 — Develop or evaluate the angle
For new angles, apply the ANGLE MATRIX:
| Dimension | Questions |
|---|---|
| Who is harmed or helped? | Are they underrepresented? |
| What changed recently? | New law, data, event, study? |
| What is the proximity hook? | How does this affect the specific audience? |
| What is the accountability or solutions frame? | Who is responsible? What can change? |
| What data can anchor this? | Is there a document, dataset, or record? |
Generate 3 distinct angles: (1) hard news, (2) feature/human angle, (3) data/accountability.
For pitch evaluation, score:
Timeliness (1-5): Is there a news peg right now?
Proximity (1-5): Does it affect the target audience directly?
Impact (1-5): How many people affected, and how severely?
Novelty (1-5): Has this specific angle been published?
Feasibility (1-5): Can it be reported in the available timeframe?
TOTAL /25
20+ = strong pitch. 15-19 = viable with refinement. Below 15 = rethink the angle.
Step 4 — Resource planning
Estimate for the editor:
- Sources needed: e.g., 2 on-record, 1 data source, 1 expert
- Time estimate: Breaking (same day) / Short-turn (3-5 days) / Feature (2-4 weeks) / Investigation (1-3 months)
- Data/documents: FOIA requests, public records, datasets
- Obstacles: source access, embargoes, legal sensitivity
Step 5 — Log to story tracker
Run the tracker to check for and log active assignments:
python scripts/story_tracker.py --action check --topic "TOPIC" --angle "ANGLE"
python scripts/story_tracker.py --action add --reporter "NAME" --topic "TOPIC" --angle "ANGLE" --deadline "DATE"
python scripts/story_tracker.py --action list
Step 6 — Draft the pitch
STORY PITCH
Headline (working): [One-line, present tense]
Angle: [One sentence — what makes this different from existing coverage]
News peg: [Why now?]
Impact: [Who is affected and how]
Key sources: [3-5 source types]
Resource needs: [Time, travel, data access]
Newsworthiness score: [X/25]
Python Scripts
scripts/story_tracker.py
Manages a local JSON-based assignment log to prevent duplicate angle coverage.
scripts/coverage_checker.py
Runs structured web searches and returns a summary of what has already been reported on a topic.
Read the scripts for full usage — they are self-documenting via --help.
Notes for the AI
- Always search the web before declaring a topic "uncovered" — training data is not current
- When generating angles, always produce all 3 types (hard news, feature, data/accountability)
- Flag stories with legal sensitivity proactively (defamation, privacy, court orders)
- Consider solutions journalism framing as a fourth angle when relevant
- Be specific about source types, not generic ("local health official" not just "expert")