Epistates Content Strategy Planning
Build a comprehensive X content strategy aligned with the Phoenix algorithm and the user's goals.
Input
The user provides:
- Niche/topic area — what they post about
- Current state — follower count, typical engagement, posting frequency
- Their X profile URL or username — read their profile and recent posts directly
- Goals — growth targets, audience building, product promotion, thought leadership
- Constraints — time available, content resources, posting schedule limitations
- Timeframe — weekly plan, monthly plan, or long-term roadmap
Process
Step 0 — Read User's X Profile (if available)
If the user provides their X username or profile URL, read their profile to auto-assess current state instead of relying on self-reported data:
Use WebFetch to read https://x.com/[username] — extract bio, follower/following counts, recent post previews, and pinned post.
For deeper analysis (engagement metrics on recent posts, analytics data), suggest running /analyze recent which uses chrome for authenticated access.
This replaces the need for the user to manually report their follower count, posting frequency, and engagement levels.
Step 1 — Assess Current State
Understand where the user is:
Account Stage:
| Stage | Followers | Strategy Focus |
|---|---|---|
| Launch | 0-100 | Reply farming, community building, 1 quality post/day |
| Growth | 100-1K | Content consistency, thread expertise, niche authority |
| Scale | 1K-10K | Content pillars, collaborations, repurposing pipeline |
| Authority | 10K+ | Thought leadership, selective posting, community building |
Content Audit:
- What formats have they tried?
- What's worked best? (ask for data or review)
- What's their authentic voice/personality?
- What unique knowledge or experience do they have?
Step 2 — Define Content Pillars
Every account needs 3-5 content pillars — recurring themes the audience expects:
Pillar 1: [Primary expertise — what you know best]
Pillar 2: [Practical value — tips, tutorials, how-tos]
Pillar 3: [Perspective — opinions, takes, industry commentary]
Pillar 4: [Personal/Build-in-public — behind the scenes, journey]
Pillar 5: [Community — responses, curations, collaborations]
The mix should be approximately:
- 40% expertise + practical value (builds authority)
- 30% perspective (drives engagement)
- 20% personal/build-in-public (builds connection)
- 10% community engagement posts (builds network)
Step 3 — Build the Calendar
Weekly Template:
MONDAY — [Pillar: Perspective]
Post: Observation or hot take about the niche
Time: 9-10 AM ET
Reply goal: Engage with 10+ posts in niche before posting
TUESDAY — [Pillar: Expertise]
Thread: Deep dive or tutorial
Time: 8-9 AM ET
Reply goal: Respond to all comments within 1 hour
WEDNESDAY — [Pillar: Practical Value] ← Peak day
Post: Quick tip, code snippet, or actionable insight
Time: 9 AM ET
Reply goal: Maximum engagement — clear schedule for 1 hour post-publish
THURSDAY — [Pillar: Community]
Quote tweet or collaboration with another account
OR Poll related to niche topic
Time: 10-11 AM ET
FRIDAY — [Pillar: Build-in-Public]
Post: Weekly progress update, lesson learned, or behind-the-scenes
Time: 10 AM ET (lighter engagement expected — that's OK)
Daily Non-Negotiables (20-30 min):
- Reply to all comments on your posts (75-150× multiplier)
- Engage with 10-15 posts from accounts in your niche
- No self-promotional replies — add genuine value
Step 4 — Growth Tactics by Stage
Launch (0-100 followers):
- Reply to 20-30 posts daily in target niche (visibility building)
- One quality post per day (compound effect over 30 days)
- Find 10 accounts in your niche at similar size — engage consistently
- Don't worry about analytics yet — focus on content quality and consistency
Growth (100-1K):
- 3-5 posts per week with at least 1 thread
- Start tracking which formats perform best
- Reply farming before every post (15-30 min)
- Repost/quote tweet others' content with added insight
- Start building email list or external presence to bootstrap engagement
Scale (1K-10K):
- Establish a consistent posting rhythm your audience expects
- Repurpose top content (use /repurpose skill)
- Collaborate: quote tweet, co-threads, or shout-outs with similar-sized accounts
- Start an evergreen queue for your best content (OpenTweet)
- Analyze weekly: what's working, what's not (use /review skill)
Authority (10K+):
- Quality > quantity — selective posting with high impact
- Launch content series (recurring threads on a specific day)
- Build community through conversations, not broadcasts
- Mentor smaller accounts (creates loyalty and network effects)
Step 5 — Set Measurable Goals
Define 30-day targets:
| Metric | Current | Target | Strategy |
|---|---|---|---|
| Followers | ? | ? | [specific growth tactics] |
| Avg impressions/post | ? | ? | [content quality improvements] |
| Avg replies/post | ? | ? | [CTA optimization] |
| Engagement rate | ? | ? | [format and timing optimization] |
| Posts per week | ? | ? | [consistency target] |
Step 6 — Output
Present:
- Account assessment — Current stage and key observations
- Content pillars — 3-5 defined themes with examples
- Weekly calendar — Specific posting plan with times
- Growth tactics — Stage-appropriate strategies
- 30-day goals — Measurable targets
- First week action items — 5-7 specific things to do this week
- Content ideas — 10 specific post ideas across the pillars
Rules
- Strategy must be sustainable — don't plan more than the user can maintain
- Quality always trumps quantity
- Consistency matters more than perfection
- Adjust strategy based on data — review weekly with /review skill
- The algorithm rewards authentic expertise — don't fake authority in areas you don't know