Content Launch Planner

Content Launch Planner

Plan the upstream publishing decision before any platform-specific drafting or browser work. This skill decides whether to publish, which platforms fit, what each platform should say, what assets are missing, and which publisher skill should execute each item.

References

Load references according to the task:

• Always load references/source-and-research.md, references/platform-matrix.md, references/quality-gates.md, and references/output-template.md.
• Load references/launch-assets.md for project, release, demo, paper, tutorial, or multi-post campaign planning.
• Load references/producthunt.md only when Product Hunt is proposed, visible in the browser, or plausibly useful for a tryable product/tool artifact.
• Load references/external-patterns.md when updating this skill or explaining which external skill patterns were absorbed.

Workflow

1. Build a strategic source brief first: user pain, search/community intent, current alternatives, unique public evidence, brand pillar, reader outcome, and only then repository evidence, GitHub links, drafts, papers, screenshots, and published/not-published ledgers.
2. Check for duplicates and current discussion before recommending a community submission or another post about the same artifact.
3. Classify the launch tier and reader intent: contribution-first technical education, project/tool launch, paper/research discussion, tutorial, release note, or follow-up.
4. For long-form blog/tutorial/paper explainers, default to faithful syndication: Medium/DEV use the existing English source and Zhihu/Juejin use the existing Chinese source. Preserve the selected source title exactly and keep the body substantively unchanged. Do not rewrite, shorten, expand, reorder, split, localize, or add platform-native openings, examples, or conclusions. Only mechanical rendering fixes and platform metadata are allowed. If the source needs a content fix, update the source first and then syndicate that corrected version. If no suitable source exists in the target language, stop and get explicit translation or rewrite authorization. Visible canonical/source links are optional on every platform.
5. Select platforms by fit, not by desire to be everywhere. All-platform plans may recommend "skip" for weak surfaces. For an already published long-form source, X and LinkedIn default to the source link plus one or two sentences that state the core problem, tension, or result. Do not plan a separate interpretation, article summary, thread, carousel, or professional story arc unless the user explicitly asks for one.
6. Prepare a per-platform brief: target reader, surface, angle, hook, proof, link, media, CTA, risks, and follow-up.
7. Before browser/editor work, route platform-specific copy drafts to draft/media/YYYY-MM-DD/<source-slug>/<platform>.md, using the local date. For long-form syndication that preserves the article body, the draft may reference the canonical source file instead of duplicating it, but it must record the exact source title, links, tags/categories, media, and QA state. Short posts, comments, and replies should include the full paste-ready copy. Do not create standalone figure-inventory, platform-hook, or publish-QA notes. Put paste-ready copy and required upload metadata in the final platform artifact; record only real cross-run exceptions in the dated run-log.md or reusable platform lessons in the matching publisher skill.
8. For long-form posts on every platform, finish the platform-specific artifact locally before touching the platform editor whenever possible. Generate a temporary or draft/media/YYYY-MM-DD/<source-slug>/ upload/import artifact with the exact source title, duplicate body H1 removed, image URLs or uploaded images, necessary table/code/formula rendering fallbacks, tags/categories, and links already present in the source. Use the platform editor for import/upload, settings, and QA, not for writing or structural repair.
9. Hand off execution to the matching publisher skill with the required browser QA state. Do not paste into a platform or publish from this skill unless the user explicitly asks to move from planning into execution.
10. Include a follow-up plan for comments, private messages, GitHub issues, corrections, and retrospective notes.

Boundaries

• Keep public content 80% contribution and 20% promotion. Project mentions are evidence, implementation artifacts, or next steps after useful explanation.
• Do not make substantive changes to syndicated long-form posts. Preserve the source title, opening, section order, claims, examples, and conclusion. Limit platform changes to front matter, duplicate H1 removal, heading-level conversion, image upload/URL repair, code/table/formula rendering, and platform metadata. Add body text or links only when the user explicitly asks or after making the same change in the source article.
• Do not force visible canonical links on any platform. If a platform provides a dedicated canonical field, treat it as a hygiene setting when convenient; do not edit the article body just to add or repair a canonical/source link.
• Preserve the maintainer posture: consulting, research, and helping solve hard technical problems, not selling a product.
• Do not include private strategy, customer claims, fundraising, pricing, partner/customer details, unreleased roadmaps, or unverifiable numbers.
• Social and media platforms are browser-first. Do not use hidden platform APIs, internal endpoints, background requests, or automatic posting tools. Medium and DEV publishing must use the normal web editor/import UI and visible submit buttons, not publish APIs.
• Stop at a plan, draft, editor, or confirmation screen only when the user asks for planning, drafting, or preview. A request to publish or a queue item marked 排队 authorizes the final action without another confirmation.

Publisher Handoff

Use the platform-specific publisher skill after the plan is accepted:

• zhihu-publisher for Zhihu articles, answers, ideas, and AI Works.
• juejin-publisher for Juejin developer articles and practical notes.
• x-publisher for default link shares with a one- or two-sentence hook; threads, replies, quotes, and articles only when explicitly useful.
• linkedin-publisher for default link shares with a one- or two-sentence hook; articles, carousels, longer commentary, and comments only when explicitly useful.
• xiaohongshu-publisher for Xiaohongshu visual notes, carousel outlines, title/cover adaptation, and Chinese short-form technical explainers.
• reddit-publisher for subreddit submissions and comments.
• hackernews-publisher for HN titles, Show HN, Ask HN, and comments.
• lobsters-publisher for Lobsters stories, tags, and comments.
• medium-publisher for Medium long-form syndication or essays.
• devto-publisher for DEV tutorials, series, and comments.

If no publisher skill exists for a recommended channel, output the plan only and say what a future publisher skill would need to handle.