Writes blog posts for content marketing, SEO, and thought leadership on owned web properties.
When to invoke
When drafting a blog post for an Every sub-brand's content strategy
When writing SEO-driven content that needs to maintain brand voice
When producing supporting content around a launch or campaign
Dependencies
foundation/marketing-os
brand-voice/{relevant brand} (loaded dynamically)
positioning/{relevant brand} (loaded dynamically)
craft/copywriting
craft/editing
Brand is resolved dynamically based on what invokes this skill.
Channel-specific notes
Long-form web format — structure for scanning (headers, pull quotes, short paragraphs)
SEO requirements (keyword placement, meta descriptions) coexist with brand voice
Internal linking and CTAs are part of the deliverable, not afterthoughts
To do
Populate with blog post guidance once content strategy work is complete.
1---2name: blog-post3description: Web — Blog Post4---5# Web — Blog Post67Writes blog posts for content marketing, SEO, and thought leadership on owned web properties.89## When to invoke1011- When drafting a blog post for an Every sub-brand's content strategy12- When writing SEO-driven content that needs to maintain brand voice13- When producing supporting content around a launch or campaign1415## Dependencies1617- `foundation/marketing-os`18- `brand-voice/{relevant brand}` (loaded dynamically)19- `positioning/{relevant brand}` (loaded dynamically)20- `craft/copywriting`21- `craft/editing`2223Brand is resolved dynamically based on what invokes this skill.2425## Channel-specific notes2627- Long-form web format — structure for scanning (headers, pull quotes, short paragraphs)28- SEO requirements (keyword placement, meta descriptions) coexist with brand voice29- Internal linking and CTAs are part of the deliverable, not afterthoughts3031## To do3233Populate with blog post guidance once content strategy work is complete.
Run npx skillmds@latest add everyinc/blog-post in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.
Web — Blog Post It is listed under Coding & Dev Tools on SkillMD.
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everyinc (@everyinc) published this skill. Their other Agent Skills are listed on their SkillMD profile.
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